Use of Market Research Panels in Transit
Title | Use of Market Research Panels in Transit PDF eBook |
Author | Kathryn Coffel |
Publisher | |
Total Pages | 72 |
Release | 2013 |
Genre | Consumer panels |
ISBN | 0309223938 |
"This synthesis describes the various types of market research panels, identifies crirital issues that the researcher needs to be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs. Understanding common pitfalls and successful techniques will allow transit market researchers to make the best us of funds without jeopardizing the quality of the data or the validity of the results"--Introduction.
Use of Market Research in Public Transit
Title | Use of Market Research in Public Transit PDF eBook |
Author | Jeffrey Retzlaff |
Publisher | |
Total Pages | 160 |
Release | 1985 |
Genre | Local transit |
ISBN |
Using Market Research to Improve Management of Transportation Systems
Title | Using Market Research to Improve Management of Transportation Systems PDF eBook |
Author | Susan Cowan Jakubiak |
Publisher | Transportation Research Board |
Total Pages | 88 |
Release | 1990 |
Genre | Business & Economics |
ISBN | 9780309048521 |
A Handbook
Title | A Handbook PDF eBook |
Author | Rebecca Elmore-Yalch |
Publisher | Transportation Research Board |
Total Pages | 218 |
Release | 1998 |
Genre | Transportation |
ISBN | 9780309062725 |
Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.
Urban Transportation Abstracts
Title | Urban Transportation Abstracts PDF eBook |
Author | |
Publisher | |
Total Pages | 256 |
Release | 1987 |
Genre | Urban transportation |
ISBN |
Leveraging ITS Data for Transit Market Research
Title | Leveraging ITS Data for Transit Market Research PDF eBook |
Author | James G. Strathman |
Publisher | Transportation Research Board |
Total Pages | 92 |
Release | 2008 |
Genre | Intelligent transportation systems |
ISBN | 0309099420 |
TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
Web-based Survey Techniques
Title | Web-based Survey Techniques PDF eBook |
Author | Gregory Spitz |
Publisher | Transportation Research Board |
Total Pages | 114 |
Release | 2006 |
Genre | Internet questionnaires |
ISBN | 0309097789 |
"TRB's Transit Cooperative Research Program (TCRP) Synthesis 69: Web-Based Survey Techniques explores the current state of the practice for web-based surveys. The report examines successful practice, reviews the technologies necessary to conduct web-based surveys, and includes several case studies and profiles of transit agency use of web-based surveys. The report also focuses on the strengths and limitations of all survey methods"--Publisher's description