The subject of understanding fashion is an important component of all courses in clothing and fashion. This will be the first standard text for TEC, DATEC, City and Guilds and diploma students. Students of degree courses will also find the book useful bringing together all the necessary knowledge in one volume.

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods, and influence of trend analysis and forecasting for the fashion business, and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.

The generous reception given to Understanding Fashion History when it was first published in 2004 recognised it as a timely reappraisal of the role of fashion and its place in society. The book introduces the reader to the ways fashionable dress has been defined and studied since the late 17th century, considering the theories that surround the subject, the assembling and use of collections of fashion and textiles, the significance of dress and art, the tension between uniformity of appearance and disguise, and the purpose of theatrical costume. This book has been read and recommended by academics, collectors, curators, students and general readers who want context for the contemporary obsession with fashion. Constantly in demand, it has become a classic text in its field.

A dynamic resurgence in sewing and knitting is under way, with many people enjoying making and mending their own garments at home. However, stories abound of homemade clothes languishing at the back of the wardrobe. Amy Twigger Holroyd draws on ideas of fashion, culture and craft to explore makers' lived experiences of creating and wearing homemade clothes in a society dominated by shop-bought garments. Using the innovative metaphor of fashion as common land, Folk Fashion investigates the complex relationship between making, well-being and sustainability. Twigger Holroyd combines her own experience as a designer and knitter with first-hand accounts from folk fashion makers to explore this fascinating, yet under-examined, area of contemporary fashion culture.Looking to the future, she also considers how sewers and knitters might maximise the radical potential of their activities.

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival. Analyzing the tactics brands including Burberry, Dior, Dolce & Gabbana and Prada adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry's journey towards cultural sustainability.

Unlock the world of fashion with "A Fashion Vocabulary: Understanding Fashion Terms." This guidebook is your passport to the captivating and ever-evolving universe of style. Whether you're a budding fashionista, a student, or simply a curious individual eager to delve into the intricacies of the fashion industry, this fashion terms book is your ultimate resource. Inside, you'll find an extensive collection of fashion terminology and jargon demystified. Embark on a journey through the seasons, discovering the hidden language of fashion. Explore the unique vocabulary that has shaped an industry, an art form, and a cultural phenomenon. Learn how to decode fashion magazines, runway shows, and fashion discussions with ease. This fashion industry terms book is not only an invaluable reference for fashion enthusiasts but also a fantastic educational tool for those considering a career in the fashion world. With its user-friendly format and clear explanations, you'll be speaking the language of fashion in no time. The fashion world is yours to explore, and "A Fashion Vocabulary: Understanding Fashion Terms " is your trusted guide. Get ready to elevate your style IQ and navigate the fashion landscape with confidence. Whether you're looking to impress with your fashion knowledge or seeking to break into the industry, this fashion Vocabulary book is your essential companion. Get your copy today and let your fashion journey begin!