There isn't a more powerful engine driving organizations towards excellence and long-range success than an attractive, worthwhile, achievable, and widely shared vision of the future.Every organization needs a purpose for its existence. The vision and mission of an organization focuses people's attention on a common dream, ambition, or outcome. It defines a common purpose to guide behavior. It is the foundation to becoming a purpose-driven organization. Together, a Vision and Mission statement begin to define, articulate, and communicate the purpose and values of an organization to others, including owners, executives, employees, consumers, customers, and other interested and affected people and organizations. In this handbook, for the first time, the authors present the tools and guidance they have developed over 25-years of consulting and working with a wide variety of bluechip clients across a broad range of industries, including financial services, retail, hospitality, technology, sports and entertainment, government and not-for-profits. This no-nonsense book will teach you how to formulate your thinking and to work with your colleagues to develop and refine practical and effective vision and mission statements. It includes background about the Painless Strategic Planning Process, education, exercises, examples, and instructions to help you and your team understand and painlessly develop effective vision and mission statements as the starting point for strategic planning or project management.

Are you starting a business, taking over a business, or just need to give your business more direction?This very simple guide will show you how to write a mission statement, how to write a vision statement, how to write a value statement.Additionally, this guide will help you understand what mission, vision, and values statements are and why they are so important.The best part? You will get through this book in about an hour and feel great about what you created!- If you are an entrepreneur, mission statements will help define what you do.- If you are a small business, vision statements will help establish your short or long-term goals.- If you have a company, value statements help direct your employees to make better decisions.If you need to create these statements and do not want to pay exorbitant fees to marketing companies or spend hours and hours of research, let this self-driven, easy-to-follow, and fun-to-use guide get you where you need to be!

Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on! -- Simon

Build a Better Vision Statement summarizes scientific research, along with advice from thirty entrepreneurs and CEOs of well-known and award winning companies, on how to write, communicate, and implement an effective vision statement. This book contains dozens of company vision statements along with stories from entrepreneurs and CEOs describing how and why they created their vision statements. Several decades of studies have demonstrated the profound impact that a vision statement can have on a company’s performance and growth, but only if the vision statement reflects certain characteristics. Build a Better Vision Statement presents proven principles for writing a motivational vision statement and offers guidance to company leaders about when and how to write a vision statement. Build a Better Vision Statement is a must-have for any business leader or entrepreneur looking for a low-cost, high-impact, proven approach for growing their business.

Bring focus and direction to your work Too often, if you ask four people in a nonprofit what their organization's mission is, you'll get four different answers. Organizations without clearly defined and agreed-to mission and vision statements frequently find themselves adrift at sea, in real financial trouble, and unable to make an ongoing, positive impact on the community. But an effective mission and vision statement can help an organization unify services and create a consistent approach to new program development. Crafting Effective Mission and Vision Statements will help your organization develop (or revise) mission and vision statements that bring focus and direction to your work. With orderly, easy-to-follow steps, this engaging guide helps you: Build ownership for the mission and vision statements among board and staff Create a common understanding of your organization's goals Understand how mission and vision statements differ and how to use both for greatest benefit Develop a mission statement that captures exactly what your organization does Create a vision statement based on stakeholders' ideas and the organization's history, capacity for growth, and fundraising potential Use this guide to create mission and vision statements that help your organization stay focused and keep it moving toward a positive future.

This is a must-have resource for busy educators involved in creating, improving, or reevaluating their school mission statements. The authors provide numerous examples of mission statements from a diverse range of preK-12 schools, offering readers an extremely valuable resource for developing an understanding of various themes and ideas in American education today - all to be better prepared to formulate their own schools' mission statements. Whether you are preparing for accreditation reviews, seeking a broader knowledge base, or are engaged in policy discussions, this practical, readable guide is packed with valuable information to help you reach your professional goals.

What did Adolf Hitler, John F. Kennedy and Gandhi have in common? They all had a VISION and went on a MISSION to steer and unite the public towards their goals and objectives. Mission, vision, values and aspirational statements are meant to be more than decorations and slogans that make organizations look good in the eyes of employees, customers, investors, and stakeholders. When articulated properly, vision and mission statements can be powerful tools and can be positioned as strategic roadmaps to steer and unite organizations, employees and stakeholders towards common objectives and goals. In addition, vision and mission statements can help corporations and organizations define their purpose and establish a unique corporate identity.In this book, you'll learn the meaning and the purpose of each of these statements and why they remain relevant and popular management tools in 2020. The book contains tools and frameworks to guide you in developing or rethinking your own vision, mission, values and aspirations statements. Plus, you'll find a reference guide to vision and mission statements from 1,001 leading global organizations that were in place at the time of launch of this book to inspire you when drafting your own.