This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

The winning difference daring to be different can make - insights into how organizations can stand out from the herd.

This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success.The book consists of some 75 short essays and is divided into four parts: winners and losers, strategy and tactics, organisation and management, biases and remedies. Some of the arguments of the book are grounded in recent economic and psychological research, but most of them are the fruit of working with executives who have attended the management development programmes run by the authors at London Business School over the past 30 years. For those who want to succeed and stand out from the herd - and who dare to be different - it is a book full of useful insights and invaluable uncommon sense.

Winner of the Gold Medal, Top Sales & Marketing Book of 2017, Top Sales & Marketing Awards You're a talented sales professional, but you face big hairy sales challenges every day and you just can't seem to get anywhere. * Why can't I get time with my prospects and clients? * Why are my benefit-loaded e-mails and phone calls falling on deaf ears? * How do I loosen the stranglehold of an established supplier? * How do I convert more leads into sales? * How do I stand out when my competition claims the exact same benefits? Same old questions, but in today's market they call for different answers. Uncommon Sense shows you how to shift your thinking and behavior to stand out from the pack and achieve bigger, better sales, faster. It's time to dispense with the common nonsense of dusty old selling imperatives (like, elevator pitches, unique value propositions, and Always Be Closing). Stop thinking like a seller, and start thinking like your customers and prospects. Uncommon Sense shows you how to shift the way you sell . . . and the results you get: * Provides a toolkit of practical strategies and tactics that will improve your access to prospects, enrich engagements with your customers, and transform your results. * Features dozens of examples of calls gone seriously wrong, career-changing stories of real salespeople, eye-opening statistics, and tips for thinking your way out of self-defeating behaviors into providing real value for clients. * Presents counter-intuitive sales thinking in bite-sized chunks for the busy salesperson who wants practical advice on specific topics. Whether you're a seasoned sales pro or a novice, a sales manager who wants to launch the team to new levels of performance, or a small business owner struggling with the selling role, Uncommon Sense is the personal sales coach you need to shift your thinking, shift your habits, and shift your performance to new heights.

Who is this guy and why are people listening? Forget Rush Limbaugh, Bill O'Reilly, and Sean Hannity—Glenn Beck is the Right’s new media darling and the unofficial leader of the conservative grassroots. Lampooned by the Left and Lionized by the far Right, his bluster-and-tears brand of political commentary has commandeered attention on both sides of the aisle. Glenn Beck has emerged over the last decade as a unique and bizarre conservative icon for the new century. He encourages his listeners to embrace a cynical paranoia that slides easily into a fantasyland filled with enemies that do not exist and solutions that are incoherent, at best. Since the election of President Barack Obama, Beck’s bombastic, conspiratorial, and often viciously personal approach to political combat has made him one of the most controversial figures in the history of American broadcasting. In Common Nonsense, investigative reporter Alexander Zaitchik explores Beck's strange brew of ratings lust, boundless ego, conspiratorial hard-right politics, and gimmicky morning-radio entertainment chops. Separates the facts from the fiction, following Beck from his troubled childhood to his recent rise to the top of the conservative media heap Zaitchik's recent three-part series in Salon caused so much buzz, Beck felt the need to attack it on his show Based on Zaitchik's interviews with former Beck coworkers and review of countless Beck writings and television and radio shows Explains why Beck is always crying, why he has so many conservative enemies, why he's driven by conspiracy theories, and why he's dangerous to the health of the republic A contributing writer to Alternet, Zaitchik's reporting has appeared in the New Republic, the Nation, Salon, Wired, Reason, and the Believer Beck, a perverse and high-impact media spectacle, has emerged as a leader in a conservative protest movement that raises troubling questions about the future of American politics.

A book used for the "Home and Family Studies" course at Snow College in Ephraim, Utah. LDS friendly, it offers checklists, analyses, inventories, ledgers, tips, charts, steps, techniques, Q&As, and much more to help engaged or married couples plan for and enjoy a successful marriage.

Have you ever felt that you were talking to someone and the other person had no common sense at all? No matter how hard you tried to explain your point of view, it seemed you were talking about a completely different situation. Most of us have experienced this frustration and seemingly pointless uphill battle. Have you ever considered that the other side had exactly the same feeling about you, but for a different reason? I lost my first business and ruined friendships because I used to think that speaking the same language, having common sense and good intentions, would be enough to get along with others. I was wrong. Just like most people who don't change until it hurts enough, I waited for that personal and professional slap in the face to embark on my mission to find out why people think, feel, and behave so differently; and how we can turn those differences into synergy. There are plenty of books and online courses about cultural intelligence, personal and leadership development. They tend to be informative but rarely transformative as knowledge without practice is like a teabag without hot water, potential waiting to be released. But in this hybrid book, every chapter is fully integrated with an interactive coaching platform to challenge your views on concepts you might have taken for granted and stretch your comfort zone to a point where life is going to make much more sense in these unusual times.