Without question, Starbucks Coffee is one of the greatest business success stories of the past decade. Since going public in 1992, it has grown yearly revenues to more than $6.5 billion, achieved a stock price increase of more than 6,500%, and opened over 11,000 locations worldwide. But for a company that has accomplished so much, outsiders really know very little about the Starbucks secrets to success. That’s because much of the company’s sage advice and weathered truisms exist solely in the hearts and minds of longtime Starbucks employees. This so-called “tribal knowledge” includes pithy quotes uttered by Starbucks executives, mantras used by Starbucks project groups, learnings from failed pilot programs, and “ah-ha” moments from successful projects. It’s company stories passed down from one generation of employees to the next. It’s intense. It’s poignant. It’s thought provoking. It’s actionable. It’s a language of Starbucks “tribal knowledge” that has never been written – only spoken – and only within the Starbucks tribe. Until now. In Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture, longtime Starbucks marketer John Moore shares untold, behind-the-scenes stories of the processes, the programs, and the products that have made Starbucks a remarkable business success, including: · Why Starbucks was purpose driven to make a difference in the world. · How Starbucks goes beyond simply having a mission statement to living its mission statement. · How the Starbucks principled, innovative, and cause-related approach to marketing built an endearing and enduring brand. · Why efforts to extend the Starbucks brand into lifestyle offerings such as a literary magazine and full-service restaurants failed. · How the Starbucks approach to employee career growth has created a passionate workforce. · How to apply the Starbucks “tribal knowledge” to your business, entrepreneurial venture, or project group. Tribal Knowledge gives you unprecedented access to the many business lessons that helped Starbucks find prosperity by selling a commodity – all from a marketer who lived inside the Starbucks tribe.

This book evolved from our 30 years of work as consultants. We learned a lot. We did field research about best business practices. We then used the insights from this research to create a “mash-up,” a hybrid of the best. We found out how you get everyone involved to change a culture. We also made some major discoveries that we will report in this book. And we found out something that surprised us. Quite frankly, it is obvious but we were not aware of how big it really was. It was this. All people love to help improve their work. They love it even more when they get good feedback for their successful actions. We found that people really like “earned respect.” This is the respect that you get from a leader and co-workers. The respect that we note here is a two way street. It comes from the leader down to the employee. And it goes up from the employee to the leader. It goes both ways. It is “earned respect.” This is best achieved from a successfully completed action that advances a shared sense of purpose. Publicly acknowledged, “earned respect” is by far the strongest motivator. It is the premium.The surprise here was how this came about. As you read this book, you will see that the basis of our work was the War on Waste. We will talk about that later in the book. Suffice it to say, it was an approach to change that puts people in teams. These were teams with a very strong purpose. They were charted to find problems and boy were they good at it.These teams made over 10,000 rock solid proposals to the CEOs and their executive teams. The result was we were able to observe major increases of profits in just about all of our 150 engagements. And we were able to see employees getting respect as they got involved in innovation. This was pretty exciting stuff. And we are describing a paradigm that will create the Innovation Culture that is the foundation of the success of any company in today's market.

This book tells a story about an employee of a company that goes through Len Bertain's War on Waste. It describes the War on Waste and the role that all employees, not just the story hero, play in business success. But it adds another dimension with the inclusion of the role that knowledge, particularly Tribal Knowledge, plays in any corporation. But the real theme of this book is the discussion that of the "Tribal Knowledge Paradox." The owner of the business in the fictionalized story is the student of the book's illustrious consultant who leads him to an understanding of what it is. But why call it "The Tribal Knowledge Paradox?" What does Tribal Knowledge have to do with The War on Waste? It turns out that effective change requires an honest engagement of all people and a consequent understanding of the company Tribal Knowledge. But the real issue of the book is how companies deal with the Tribal Knowledge and the people who possess it. That is where the paradox arises. Tribal Knowledge is the collective wisdom of the organization. It is the sum of all the knowledge. It is the knowledge used to deliver, to support, or to develop value for customers. But it is also all the knowledge that is wrong, imprecise, and useless. It is knowledge of the informal power structure and process or how things really work and how they ought to. It is knowledge of who constrains the process and who facilitates it. It is the knowledge that is squirreled away by employees who feel a need to protect their jobs by not sharing the information needed to do a job. This is part of the totality of the Tribal Knowledge that is often abused by management. But a subtle issue has been discovered over the 25 years of delivering the War on Waste and that is the change of strategy that occurs from a War on Waste. How and why strategy changes is revealed. Enjoy the story.

Blue Team defensive advice from the biggest names in cybersecurity The Tribe of Hackers team is back. This new guide is packed with insights on blue team issues from the biggest names in cybersecurity. Inside, dozens of the world’s leading Blue Team security specialists show you how to harden systems against real and simulated breaches and attacks. You’ll discover the latest strategies for blocking even the most advanced red-team attacks and preventing costly losses. The experts share their hard-earned wisdom, revealing what works and what doesn’t in the real world of cybersecurity. Tribe of Hackers Blue Team goes beyond the bestselling, original Tribe of Hackers book and delves into detail on defensive and preventative techniques. Learn how to grapple with the issues that hands-on security experts and security managers are sure to build into their blue team exercises. Discover what it takes to get started building blue team skills Learn how you can defend against physical and technical penetration testing Understand the techniques that advanced red teamers use against high-value targets Identify the most important tools to master as a blue teamer Explore ways to harden systems against red team attacks Stand out from the competition as you work to advance your cybersecurity career Authored by leaders in cybersecurity attack and breach simulations, the Tribe of Hackers series is perfect for those new to blue team security, experienced practitioners, and cybersecurity team leaders. Tribe of Hackers Blue Team has the real-world advice and practical guidance you need to advance your information security career and ready yourself for the blue team defense.

Tribal Knowledge from the Best in Cybersecurity Leadership The Tribe of Hackers series continues, sharing what CISSPs, CISOs, and other security leaders need to know to build solid cybersecurity teams and keep organizations secure. Dozens of experts and influential security specialists reveal their best strategies for building, leading, and managing information security within organizations. Tribe of Hackers Security Leaders follows the same bestselling format as the original Tribe of Hackers, but with a detailed focus on how information security leaders impact organizational security. Information security is becoming more important and more valuable all the time. Security breaches can be costly, even shutting businessesand governments down, so security leadership is a high-stakes game. Leading teams of hackers is not always easy, but the future of your organization may depend on it. In this book, the world’s top security experts answer the questions that Chief Information Security Officers and other security leaders are asking, including: What’s the most important decision you’ve made or action you’ve taken to enable a business risk? How do you lead your team to execute and get results? Do you have a workforce philosophy or unique approach to talent acquisition? Have you created a cohesive strategy for your information security program or business unit? Anyone in or aspiring to an information security leadership role, whether at a team level or organization-wide, needs to read this book. Tribe of Hackers Security Leaders has the real-world advice and practical guidance you need to advance your cybersecurity leadership career.

Want Red Team offensive advice from the biggest cybersecurity names in the industry? Join our tribe. The Tribe of Hackers team is back with a new guide packed with insights from dozens of the world’s leading Red Team security specialists. With their deep knowledge of system vulnerabilities and innovative solutions for correcting security flaws, Red Team hackers are in high demand. Tribe of Hackers Red Team: Tribal Knowledge from the Best in Offensive Cybersecurity takes the valuable lessons and popular interview format from the original Tribe of Hackers and dives deeper into the world of Red Team security with expert perspectives on issues like penetration testing and ethical hacking. This unique guide includes inspiring interviews from influential security specialists, including David Kennedy, Rob Fuller, Jayson E. Street, and Georgia Weidman, who share their real-world learnings on everything from Red Team tools and tactics to careers and communication, presentation strategies, legal concerns, and more Learn what it takes to secure a Red Team job and to stand out from other candidates Discover how to hone your hacking skills while staying on the right side of the law Get tips for collaborating on documentation and reporting Explore ways to garner support from leadership on your security proposals Identify the most important control to prevent compromising your network Uncover the latest tools for Red Team offensive security Whether you’re new to Red Team security, an experienced practitioner, or ready to lead your own team, Tribe of Hackers Red Team has the real-world advice and practical guidance you need to advance your information security career and ready yourself for the Red Team offensive.

Tribe of Hackers: Cybersecurity Advice from the Best Hackers in the World (9781119643371) was previously published as Tribe of Hackers: Cybersecurity Advice from the Best Hackers in the World (9781793464187). While this version features a new cover design and introduction, the remaining content is the same as the prior release and should not be considered a new or updated product. Looking for real-world advice from leading cybersecurity experts? You’ve found your tribe. Tribe of Hackers: Cybersecurity Advice from the Best Hackers in the World is your guide to joining the ranks of hundreds of thousands of cybersecurity professionals around the world. Whether you’re just joining the industry, climbing the corporate ladder, or considering consulting, Tribe of Hackers offers the practical know-how, industry perspectives, and technical insight you need to succeed in the rapidly growing information security market. This unique guide includes inspiring interviews from 70 security experts, including Lesley Carhart, Ming Chow, Bruce Potter, Robert M. Lee, and Jayson E. Street. Get the scoop on the biggest cybersecurity myths and misconceptions about security Learn what qualities and credentials you need to advance in the cybersecurity field Uncover which life hacks are worth your while Understand how social media and the Internet of Things has changed cybersecurity Discover what it takes to make the move from the corporate world to your own cybersecurity venture Find your favorite hackers online and continue the conversation Tribe of Hackers is a must-have resource for security professionals who are looking to advance their careers, gain a fresh perspective, and get serious about cybersecurity with thought-provoking insights from the world’s most noteworthy hackers and influential security specialists.