Applying Systemic Functional Linguistics (SFL) to Descriptive Translation Studies (DTS), to three translations of a classic Chinese text, Zhao proposes a new model for linking translator positioning with translational norms in the target culture. Zhao combines the Appraisal model from SFL with a characterisation model to describe the role of translator positioning in character construction. Looking at three different translations of the classic Chinese novel Luotuo Xiangzi, she uses corpus tools to compare the opening and ending chapters of each translation, identifying textual patterns of translator positioning. She then analyses and compares the cover designs of the translated novels and reconstructs the translational norms governing the translator’s positioning in characterisation. In doing so she contributes to DTS by developing a systematic and consistent framework to analyse verbal and visual elements in translated novels. Her multimodal analysis also provides insights into the broader patterns of translated language. An insightful read for scholars interested in both theoretical and empirical approaches to translation studies.

This collection introduces an innovative micro-analytical approach to interaction management in remote interpreting, offering new insights into our understanding of the conversational dynamics of remote dialogue interpreting. The book calls attention to the need for greater reflection on the impact of the increased use of remote interpreting via telephone and video link, particularly in light of the COVID-19 pandemic, on the already complex interactional dynamics of communication in dialogue interpreting settings. Featuring perspectives from both established and emerging scholars, the volume explores both the signals and mechanisms of interaction management and the effects of context in such settings. Chapters draw on empirical studies based on experimental and authentic data from video recordings and eye-tracking data to examine the impact on smoothness and synchronization of the interaction in remote interpreting, in light of the absence of multimodal resources such as gaze and gesture. In collecting this research in a single volume, the book paves the way for further research on the changing relationships between interaction management, technology, and multimodality in dialogue interpreting contexts in today’s increasingly technology-mediated world. This volume will be of interest to students and scholars in interpreting studies, language and communication, and pragmatics.

This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right. The volume charts the origins of the term "transcreation", emerging from the interplay of established concepts of translation, creation, localisation, and adaptation and ongoing debates on what should be transcreated and how. Using these dialogues as a point of departure, Ho outlines a way forward for transcreation research by advocating for the use of an appraisal framework, taken from work in systemic functional linguistics and employed to evaluate persuasion in language. In focusing on marketing texts from the websites of three luxury brands in English and Chinese, the book explores how this approach can surface fresh perspectives on the different ways in which the processes and practices of marketing transcreation are used to generate persuasion across languages. The volume looks ahead to the implications for other language pairs and the applications of the appraisal framework to understand transcreation practice of other genres, such as literary texts. This book will be of interest to students and scholars in translation studies and marketing studies.

This book traces the development of audio description (AD), a form of audiovisual translation delivered orally and consumed aurally that makes visual elements accessible primarily to people who are visually impaired, and in particular, art AD as an emergent sub-genre. Perego reflects on the static arts and the role of modern museums as key sites for art AD and multisensory environments that create memorable experiences for visitors. Based on professional, pre-recorded British and American English AD scripts, this book outlines the textual and linguistic features of art AD and its most relevant textual patterns. It explores diverse AD practices across different contexts, including stand-alone ADs for specific paintings and sculptures that can be consumed independently to enhance the appeal and accessibility of cultural environments. Moreover, the book investigates AD tours, which provide descriptions of a selection of interconnected artworks while also assisting, through focused instructions, visually impaired individuals in navigating the museum space, as well as touch tours, which incorporate procedural instructions on how to experience three-dimensional art or reproductions through tactile senses. Offering unique insights and future research directions for this growing area, this volume will be of interest to students and scholars in translation studies and media accessibility.

This book traces the translation history of twentieth-century German philosophy into English, with significant layovers in Paris, and proposes an innovative approach to long-standing difficulties in its translation. German philosophy’s reputation for profundity is often understood to lie in German’s polysemous vocabulary, which is notoriously difficult to translate even into its close relative, English. Hawkins shows the merit in a strategy of “differential translation,” which involves translating conceptually dense German terms with multiple different terms in the target text, rather than the conventional standard of selecting one term in English for consistent translation. German Philosophy in English Translation explores how debates around this strategy have polarized both the French-language and English-language translation landscapes. Well-known translators and commissioners such as Jean Beaufret, Adam Phillips, and Joan Stambaugh come out boldly in favor, and others such as Jean Laplanche and Terry Pinkard polemically against it. Drawing on Hans Blumenberg’s work on metaphor, German Philosophy in English Translation questions prevalent norms around the translation of terminology that obscure the metaphoric dimension of German philosophical vocabulary. This book is a crucial reference for translators and researchers interested in the German language, and particularly for scholars in translation studies, philosophy, and intellectual history.

Narratology is concerned with the study of narratives; but surprisingly it does not usually distinguish between original and translated texts. This lack of distinction is regrettable. In recent years the visibility of translations and translators has become a widely discussed topic in Translation Studies; yet the issue of translating a novel's point of view has remained relatively unexplored. It seems crucial to ask how far a translator's choices affect the novel's point of view, and whether characters or narrators come across similarly in originals and translations. This book addresses exactly these questions. It proposes a method by which it becomes possible to investigate how the point of view of a work of fiction is created in an original and adapted in translation. It shows that there are potential problems involved in the translation of linguistic features that constitute point of view (deixis, modality, transitivity and free indirect discourse) and that this has an impact on the way works are translated. Traditionally, comparative analysis of originals and their translations have relied on manual examinations; this book demonstrates that corpus-based tools can greatly facilitate and sharpen the process of comparison. The method is demonstrated using Virginia Woolf's To The Lighthouse (1927) and The Waves (1931), and their French translations.

This volume applies digital humanities methodologies to indirect translations in testing the concatenation effect hypothesis. The concatenation effect hypothesis suggests that indirect translations tend to omit or alter identifiably foreign elements and also tend not to identify themselves as translations. The book begins by introducing the methodological framework to be applied in the chapters that follow and providing an overview of the hypothesis. The various chapters focus on specific aspects of the hypothesis that relate to specific linguistic, stylistic, and visual features of indirect translations. These features provide evidence that can be used to assess whether and to what extent the concatenation effect is in evidence in any given example. The overarching aim of the book is not to demonstrate or falsify the veracity of the concatenation effect hypothesis or to give any definitive answers to the research questions posed. Rather, the aim is to pique the curiosity and provoke the creativity of students and researchers in all areas of translation studies who may never have considered indirect translation as relevant to their work.