“A sprightly and clear-eyed testimonial to the value of globalization” (The Wall Street Journal) as seen through six surprising everyday goods—the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the blockbuster HBO series Game of Thrones. Trade allows us to sell what we produce at home and purchase what we don’t. It lowers prices and gives us greater variety and innovation. Yet understanding our place in the global trade network is rarely simple. Trade has become an easy excuse for struggling economies, a scapegoat for our failures to adapt to a changing world, and—for many Americans on both the right and the left—nothing short of a four-letter word. But as Fred P. Hochberg reminds us, trade is easier to understand than we commonly think. In Trade Is Not a Four-Letter Word, you’ll learn how NAFTA became a populist punching bag on both sides of the aisle. You’ll learn how Americans can avoid the grim specter of the $10 banana. And you’ll finally discover the truth about whether or not, as President Trump has famously tweeted, “trade wars are good and easy to win.” (Spoiler alert—they aren’t.) Hochberg debunks common trade myths by pulling back the curtain on six everyday products, each with a surprising story to tell: the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the smash hit HBO series Game of Thrones. Behind these six examples are stories that help explain not only how trade has shaped our lives so far but also how we can use trade to build a better future for our own families, for America, and for the world. Trade Is Not a Four-Letter Word is the antidote to today’s acronym-laden trade jargon pitched to voters with simple promises that rarely play out so one-dimensionally. Packed with colorful examples and highly digestible explanations, Trade Is Not a Four-Letter Word is “an accessible, necessary book that will increase our understanding of trade and economic policies and the ways in which they impact our daily lives” (Library Journal, starred review).

“A sprightly and clear-eyed testimonial to the value of globalization” (The Wall Street Journal) as seenthrough six surprising everyday goods—the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the blockbuster HBO series Game of Thrones. Trade allows us to sell what we produce at home and purchase what we don’t. It lowers prices and gives us greater variety and innovation. Yet understanding our place in the global trade network is rarely simple. Trade has become an easy excuse for struggling economies, a scapegoat for our failures to adapt to a changing world, and—for many Americans on both the right and the left—nothing short of a four-letter word. But as Fred P. Hochberg reminds us, trade is easier to understand than we commonly think. In Trade Is Not a Four-Letter Word, you’ll learn how NAFTA became a populist punching bag on both sides of the aisle. You’ll learn how Americans can avoid the grim specter of the $10 banana. And you’ll finally discover the truth about whether or not, as President Trump has famously tweeted, “trade wars are good and easy to win.” (Spoiler alert—they aren’t.) Hochberg debunks common trade myths by pulling back the curtain on six everyday products, each with a surprising story to tell: the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the smash hit HBO series Game of Thrones. Behind these six examples are stories that help explain not only how trade has shaped our lives so far but also how we can use trade to build a better future for our own families, for America, and for the world. Trade Is Not a Four-Letter Word is the antidote to today’s acronym-laden trade jargon pitched to voters with simple promises that rarely play out so one-dimensionally. Packed with colorful examples and highly digestible explanations, Trade Is Not a Four-Letter Word is “an accessible, necessary book that will increase our understanding of trade and economic policies and the ways in which they impact our daily lives” (Library Journal, starred review).

Learn how to increase instructional rigor so that all students can reach higher levels of learning! In this new edition of a best seller, author Barbara R. Blackburn offers practical ideas for raising expectations, increasing complexity, integrating scaffolding into instruction, creating open-ended choices and projects, and much more. This timely new edition provides connections to rigorous standards, plus it features new sections on topics such as questioning models, student ownership, Genius Hour, summative assessments, becoming a teacher-leader, and increasing rigor in instructional technology. Appropriate for teachers of all grade levels and subject areas, the book is filled with helpful strategies and tools that you can implement immediately. In addition, full-sized templates are available as eResources on our website (www.routledge.com/9781138569560) so you can download and print them for classroom use. With its practical advice and helpful tools, Rigor Is NOT a Four-Letter Word will set you and your students on the fast track to higher learning and sustained success.

In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.

Taxes connect us to one another, to the common good, and to the future. This is a book about taxes: who pays what and who gets what. More than that, it’s about the role of government, about citizenship and our collective well-being, about the Canada we want. The contributors, leading Canadian practitioners and scholars, explore how taxes have become a political “no-go zone” and how changes in taxation are changing Canada. They challenge the view that any tax is a bad tax and provide broad directions for fairer and smarter approaches. This is a book that will be of interest to anyone concerned with public policy and public affairs, economics, and political science and to anyone interested in challenging the conventional wisdom that lower taxes and smaller government are the cures to what ails us.

An inspired collection of new fiction from some of today’s most celebrated writers, exploring the charm, potency and seductive powers of a classic genre . . . the love letter. When did you last receive a love letter? Have emails and text messages taken over from this romantic form of communication? Would a love letter by a novelist or poet be better than one written by you or me? How would the literary traits of a writer shape the love letters he or she writes? And might a love letter tell us something about its author their other writing could not? Editors Joshua Knelman and Rosalind Porter have assembled an exciting and unique collection of new fiction: they’ve asked some of our most celebrated contemporary writers to explore the distinctive form of the love letter to remind us how enticing words can be and perhaps even to resurrect a dying custom. Each of the pieces in this anthology is radically different from the others, each is a testimony to the creative powers of our leading writers today, and each is guaranteed to seduce. Four Letter Word brings us work from 35 of today’s best writers, including Margaret Atwood, Miriam Toews, David Bezmozgis, Douglas Coupland, Michel Faber, A.L. Kennedy, Audrey Niffenegger, Lionel Shriver, Jan Morris, Jeanette Winterson, Chimamanda Ngozi Adichie, Joseph Boyden, Panos Karnezis, Jonathan Lethem, Graham Roumieu, M.G. Vassanji and Neil Gaiman.

We have all heard the warnings - the average age of advisors is mid-to-late fifties; half of the advisor population will reach retirement age within the next ten years; only one in ten advisors have a written succession plan; there are an insufficient number of new advisors to replace those who will die, become disabled, or retire.Yet it is only in the past ten years that we have really even begun to acknowledge these issues. Up until then, financial advisory practices either faded away with their founders or had their clients scattered among other advisors who may or may not have wanted to accept them. That was not so great for an industry that staked its value proposition on helping people plan for and manage their future well-being. Today, large, well-run, high-profile practices trade hands among like-minded advisors for millions of dollars. I am not worried about them. My concern is with the hundreds of thousands of advisors who have the majority of their personal wealth tied up in their small-to-medium sized practices. Moreover, they are counting on those businesses to fund their own retirement lifestyle. Many will be tragically disappointed because they waited too long, planned too little, and assumed too much. But it doesn't have to be that way. The process of transitioning a financial advisory practice from one advisor to another is relatively straightforward and follows the same path advisors use to counsel clients - create a vision for the future, conduct a reality check on the situation today, and draw a map to take you from where you are to where you want to go.I have been coaching financial advisors for more than 30 years, and they have taught me a lot. In addition to all the practice management insights, one of the most valuable lessons I have learned is that, given sound reasoning and a logical methodology, serious financial advisors will make a focused effort to change their habits and their businesses for the better. So that is what this book attempts to do - provide the rationale and the routine to motivate you to prepare for the eventual transition of your business to the most qualified successor. I am not trying to encourage you to retire - just to get ready for the day when it makes sense to you to exit your practice. The result will be continued service to clients who trust you, greater value to you for your life's work, and greater certainty about the industry's future.Succession planning is not an event - it is a journey. To help us along the way, I have re-introduced Henry, the central character from my book Blunder, Wonder, Thunder - Powering Your Practice to New Heights. We first worked with Henry several years ago when his practice had reached a plateau. Having broken through that ceiling and built his business to an enviable position, we will now follow Henry through various coaching conversations with me as he writes and directs the final act in the story of his life's work. Henry is not a real-life advisor; he is an amalgam of many with whom I have worked. However, all the conversations played out in this book have actually happened in coaching sessions with hundreds of advisors.The truth of the matter is that you will leave your business someday. The question is, will you be in control of your exit, or will you allow fate and circumstance to dictate what happens to the business you have spent so much of your life building?Come join Henry and me. I think you will enjoy the journey!