This publication contains the proceedings of two UNWTO conferences on "Tourism: a Tool for Sustainable Development in Transitional Economies", held in Belgrade on 20-21 June 2005, and "Impact of European Union Enlargement on Tourism Development in Europe", held in Vilnius, on 1-2 March 2006. There is an overlap between economies in transition and the group of countries that joined the European Union in 2004 and, from the perspective of tourism development, a large group of European countries share similar challenges and opportunities. While Europe is the region that receives the largest number of international tourists and registers the highest amount of receipts from international tourism, there is a great difference between traditional destinations with a long history of tourism development and the countries that recovered independence after the collapse of the Soviet Union. Some countries already undertook major reforms in their political and economic spheres while others are still addressing structural issues inherited from the past. Tourism contributes positively to European integration and at the same time its success depends on the development and modernisation of several economic and social sectors.

Because few comparative data existed on European cultural tourism, when the European commission designated cultural tourism as a key area of tourism development in Europe, the European association for tourism and leisure education undertook a transnational study of European cultural tourism. The first five chapters address general themes (the scope and significance, the social context, the economic context and the political context of cultural tourism). The are followed by eleven chapters on individual countries from the European Union. Re-issued in 2005 in electronic format by ATLAS, the Association for Tourism and Leisure Education.

With an expected growth rate of around 6 per cent rural tourism is developing faster than the overall growth rate for international tourism arrivals. Due to its special importance for the European region, three seminars were held in Belgrade (Serbia), Kielce (Poland) and Yaremcha (Ukraine) to focus on three major issues: to contribute to a better understanding of rural tourism and to offer additional tools for planning and execution of initiatives; to enhance the importance of rural tourism in the agendas of governments and international organizations; to generate political and financial support for the development of rural tourism. (WTO)

Tourism in European Cities explores the relationship between tourist activity and the architecture and built environment within which it takes place. This is the first book to consider urban tourism with a particular focus on European cities. Tourism in European Cities considers the tourist experience and the various elements that shape it. In many cities, the historic core plays a crucial role in tourism either as the location of the more important attractions, or as an attraction in its own right. The book dedicates a chapter to urban heritage and its relationship to tourism, including urban conservation and UNESCO World Heritage Sites. Another chapter considers contemporary architecture and debates some cities’ efforts to use iconic architecture, in particular, to enhance their attractiveness in the context of increased competition between cities. In the context of competition, many cities are resorting to events as a strategy to reposition and differentiate themselves from other cities. Major events are accompanied by major investment in event venues and in urban infrastructure. The city often serves as a backdrop to the urban festival as activities and performances are staged in the city’s urban spaces. This book is essential reading for students of tourism and urban geography. It is also of interest to students of urban planning and architecture, and anyone keen to learn more about tourism and European cities.

Once content to sunbathe and follow guides and established itineraries, tourists are increasingly seeking authentic culture. This is taking them into the private areas and zones to which the locals retire in order to escape the tourist gaze, creating tensions between the two groups. Based on recent anthropological field studies, this book describes how European communities dependant on tourism have been affected by the commoditization of their culture and explores the ways they cope with the constant attention of outsiders. The collection demonstrates both varied and skillful ways in which individuals and communities react to and cope with the impact of decades of mass tourism on their lives and values, thus throwing new light onto questions of identity, boundary maintenance and cultural adjustment.

Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area’s economic and social networks directly involved in tourism, which includes examining the most popular spots that attract tourists and the crucial actors, such as hotel entrepreneurs, travel agencies, charter companies, and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world’s most visited destinations.

This report aims to identify actions which might achieve more sustainable and environment-friendly tourism development. It contains an overview of the situations in Europe but the bulk of the publication lists the replies from individual countries to a questionnaire. The topics covered were: the positive and negative impacts of tourism, plans and policies to achieve sustainable development, the organisation of tourism, tourism development, successful measure that had been taken to attain sustainable development and environmental training.