Can economics be passionate?… Can it center on people and what really matters to them day-in and day-out.… And help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries. Their ideas and methods for revealing what really works in addressing big social, business, and economic problems gives us new understanding of the motives underlying human behavior. We can then structure incentives that can get people to move mountains, change their behavior—or at least get a better deal. But finding the right incentive can be like looking for a needle in a haystack. Gneezy and List’s pioneering approach is to embed themselves in the factories, schools, communities, and offices where people work, live, and play. Then, through large-scale field experiments conducted “in the wild,” Gneezy and List observe people in their natural environments without them being aware that they are observed. Their randomized experiments have revealed ways to close the gap between rich and poor students; to stop the violence plaguing inner-city schools; to decipher whether women are really less competitive than men; to correctly price products and services; and to discover the real reasons why people discriminate. To get the answers, Gneezy and List boarded planes, helicopters, trains, and automobiles to embark on journeys from the foothills of Kilimanjaro to California wineries; from sultry northern India to the chilly streets of Chicago; from the playgrounds of schools in Israel to the boardrooms of some of the world’s largest corporations. In The Why Axis, they take us along for the ride, and through engaging and colorful stories, present lessons with big payoffs. Their revelatory, startling, and urgent discoveries about how incentives really work are both revolutionary and immensely practical. This research will change both the way we think about and take action on big and little problems. Instead of relying on assumptions, we can find out, through evidence, what really works. Anyone working in business, politics, education, or philanthropy can use the approach Gneezy and List describe in The Why Axis to reach a deeper, nuanced understanding of human behavior, and a better understanding of what motivates people and why.

The sequel to the Hugo Award-winning SF epic Spin

The factors leading to the defeat of the Axis Powers in World War II have been debated for decades. One prevalent view is that overwhelming Allied superiority in materials and manpower doomed the Axis. Another holds that key strategic and tactical blunders lost the war--from Hitler halting his panzers outside Dunkirk, allowing more than 300,000 trapped Allied soldiers to escape, to Admiral Yamamoto falling into the trap set by the U.S. Navy at Midway. Providing a fresh perspective on the war, this study challenges both views and offers an alternative explanation: the Germans, Japanese and Italians made poor design choices in ships, planes, tanks and information security--before and during the war--that forced them to fight with weapons and systems that were too soon outmatched by the Allies. The unprecedented arms race of World War II posed a fundamental "design challenge" the Axis powers sometimes met but never mastered.

A “fascinating, well-researched account” of Mildred Gillars, the failed actress who turned on her country and became a Nazi propagandist during WWII (Publishers Weekly). One of the most notorious Americans of the twentieth century was a failed Broadway actress turned radio announcer named Mildred Gillars (1900–1988), better known to American GIs as “Axis Sally.” Despite the richness of her life story, there has never been a full-length biography of the ambitious, star-struck Ohio girl who evolved into a reviled disseminator of Nazi propaganda. At the outbreak of war in September 1939, Gillars had been living in Germany for five years. Hoping to marry, she chose to remain in the Nazi-run state even as the last Americans departed for home. In 1940, she was hired by the German overseas radio, where she evolved from a simple disc jockey and announcer to a master propagandist. Under the tutelage of her married lover, Max Otto Koischwitz, Gillars became the personification of Nazi propaganda to the American GI. Spicing her broadcasts with music, Gillars’s used her soothing voice to taunt Allied troops about the supposed infidelities of their wives and girlfriends back home, as well as the horrible deaths they were likely to meet on the battlefield. Supported by German military intelligence, she was able to convey personal greetings to individual US units, creating an eerie foreboding among troops who realized the Germans knew who and where they were. After broadcasting for Berlin up to the very end of the war, Gillars tried but failed to pose as a refugee, and was captured by US authorities. Her 1949 trial for treason captured the attention and raw emotion of a nation fresh from the horrors of the Second World War. Gillars’s twelve-year imprisonment and life on parole, including a stay in a convent, is a remarkable story of a woman who attempts to rebuild her life in the country she betrayed.

It seemed that whenever Mussolini acted on his own, it was bad news for Hitler. Indeed, the Fuhrer's relations with his Axis partners were fraught with an almost total lack of coordination. Compared to the Allies, the coalition was hardly an alliance at all. Focusing on Germany's military relations with Italy, Romania, Hungary, and Finland, Richard DiNardo unearths a wealth of information that reveals how the Axis coalition largely undermined Hitler's objectives from the Eastern Front to the Balkans, Mediterranean, and North Africa. DiNardo argues that the Axis military alliance was doomed from the beginning by a lack of common war aims, the absence of a unified command structure, and each nation's fundamental mistrust of the others. Germany was disinclined to make the kinds of compromises that successful wartime partnerships demanded and, because Hitler insisted on separate pacts with each nation, Italy and Finland often found themselves conducting counterproductive parallel wars on their own. DiNardo's detailed assessments of ground, naval, and air operations reveal precisely why the Axis allies were so dysfunctional as a collective force, sometimes for seemingly mundane but vital reasons-a shortage of interpreters, for example. His analysis covers coalition warfare at every level, demonstrating that some military services were better at working with their allies than others, while also pointing to rare successes, such as Rommel's effective coordination with Italian forces in North Africa. In the end, while some individual Axis units fought with distinction—if not on a par with the vaunted Wehrmacht—and helped Germany achieve some of its military aims, the coalition's overall military performance was riddled with disappointments. Breaking new ground, DiNardo's work enlarges our understanding of Germany's defeat while at the same time offering a timely reminder of the challenges presented by coalition warfare.

Originally published: France: Ankama editions, [2013].

Monthly magazine devoted to topics of general scientific interest.