Vikings know no boundaries. Vikings don't do tired. Vikings don't count calories. Viking don't need to drop dress sizes. Vikings don't seek compliments. Vikings conquer all. We are Vikings. Join the clan. We're on a mission to help you unleash your inner Viking. To fight against the tide that says you are how you look. We're here to take you on the ultimate mind and body quest. To develop physical and mental strength. A fearlessness, resilience and determination to be all you can be through a mixture of fitness, food and finding your inner fire. Based on Svava's Icelandic upbringing and a warrior mentality The Viking Method is 8 weeks of high intensity training for both mind and body. A complete programme of recipes and fitness training that will transform you from the inside out.

**The fitness and diet plan followed by NICOLE SCHERZINGER and AMANDA HOLDEN** "I love Svava's technique. In all my years of training, the Viking Method is unlike anything I have ever done" - Nicole Scherzinger "The Viking Method is an incredible fitness plan - for me the most important thing was not just getting stronger physically but mentally." - Amanda Holden The Viking Method uses Svava's strong mental practices inspired by her Icelandic upbringing to help the reader build the lean, powerful and toned physique they desire. It'll render the reader more resilient, bolder and full of belief in themselves. Unlike other fitness and diet books, The Viking Method isn't about the external superficiality of a beach body. It's about three core pillars: thinking like a Viking, training like a Viking and eating like a Viking. Svava introduces these pillars early on in the book - along with mantras for each pillar which are connected to empowerment, mental strength and internal validation over counting calories. The book features information on eating and exercising for your hormones, detailed workout routines based around body-weight exercises illustrated with photographs, and a selection of delicious Scandi-inspired recipes such as Thor-red Salmon and Icelandic Lamb Stew.

The Vikings went from making wine snifters from the skulls of their enemies to selling furniture in flat boxes. They took civilization based on pillaging and plundering and gave us The Nobel Prize and IKEA. The Vikings are back, and this time they mean business. The Viking Manifesto is a call to arms for a new way of doing business. It's about having an original idea and a different way of making it happen. The ancient Vikings got rich with swords and fast ships; the modern ones with safe cars (Volvo) and sippable vodka (Absolut). Both broke the rules. Both came from nowhere to take the world by storm. This book reveals how Scandinavian companies are making a huge impact on the business landscape, and what lessons other companies can learn from them. It is a book that will astonish, inspire and amuse.

Based on painstaking, original research on subjects ranging from untrained folks to members of the Danish Olympic team, Viking Warrior Conditioning is a foolproof blueprint for achieving Olympian conditioning in record time-while simultaneously improving one's body composition dramatically. Kenneth Jay, the warrior sage equally at ease with a heavy kettlebell and with a force plate, shows you the way.-Pavel Tsatsouline, author of Enter the Kettlebell!Kenneth Jay has produced what may be the most eye-opening work on VO2max training available today. Jay begins by taking the reader through the fundamental scientific principles of top-level conditioning. His down-to-earth writing takes the abstractions of calculations and puts them into the tangibles of training. Continuing with a step-by-step description of his Viking Warrior Conditioning regimes, Jay walks the reader through the fine details of his method. His progression of kettlebell training regimens is designed to take you from weekend wanna-be to victorious Viking. Educational, entertaining, enlightening, and inspirational, Viking Warrior Conditioning is sure to be a well read and re-read part of any elite coach, trainer, athlete, or warrior's library!-Mark Cheng, L.Ac., Ph.D., Senior RKC, Contributing Editor: Black Belt MagazineIf you want to understand the why and the how of kettlebell training for conditioning then this is the book! This is the guide to using the kettlebell for optimal VO2max conditioning. Kenneth Jay's protocols have benefited me and my clients greatly.-Brett Jones, Master RKC, CSCS, CK-FMSA great book by one of the best young minds in fitness. Against a bleak backdrop of fraudulant fitness product hucksters and in this era of No Brain - No Pain personal trainers, the Pain Dane does indeed have a brain- a big one -and this book is as welcome as a cool breeze ripping through a room full of stale cigar smoke.-Marty Gallagher, author of The Purposeful Primitive

"Brown's enthusiasm is infectious as she re-teaches us our history."--The Boston Globe Five hundred years before Columbus, a Viking woman named Gudrid sailed off the edge of the known world. She landed in the New World and lived there for three years, giving birth to a baby before sailing home. Or so the Icelandic sagas say. Even after archaeologists found a Viking longhouse in Newfoundland, no one believed that the details of Gudrid's story were true. Then, in 2001, a team of scientists discovered what may have been this pioneering woman's last house, buried under a hay field in Iceland, just where the sagas suggested it could be. Joining scientists experimenting with cutting-edge technology and the latest archaeological techniques, and tracing Gudrid's steps on land and in the sagas, Nancy Marie Brown reconstructs a life that spanned--and expanded--the bounds of the then-known world. She also sheds new light on the society that gave rise to a woman even more extraordinary than legend has painted her and illuminates the reasons for its collapse. "Brown rightly leaves scholarly work to scholars. Instead, her account presents an enthusiastic appreciation of her education in how fieldwork and literature offer insights into the past."--The Seattle Times "[Brown has] a lovely ear for storytelling."--Los Angeles Times Book Review NANCY MARIE BROWN is the author of A Good Horse Has No Color and Mendel in the Kitchen. She lives in Vermont with her husband, the writer Charles Fergus.

With so many diets and programs to choose from, finding the right nutritional path can be challenging. Many modern diets are rooted in misrepresented science, rely heavily on supplements, or are just simply not sustainable in the long term. World’s Strongest IFBB Pro Bodybuilder Stan Efferding and Dr. Damon McCune have partnered to bring you a program that sets the confusion aside and puts you on the path to weight loss, better performance, and overall better health, today. The Vertical Diet provides practical nutrition and lifestyle solutions that are simple, sensible, and sustainable. Stan and Damon provide a specific plan and comprehensive tools that will help you develop a greater understanding of which foods are nutrient-dense and digested easily and efficiently for maximal health benefits. With example menus and easy-to-follow recipes, The Vertical Diet takes all the guesswork out of what to eat and when. You will also learn how to build a daily checklist of healthy behaviors to follow to support your long-term success on the program. The Vertical Diet is complete with: A selective (not restrictive) dietary plan that’s rich in easy-to-digest carbs and proteins Recommendations for lifestyle changes that address everything from ways to boost metabolism to better sleep hygiene Personal testimonials from Vertical Diet clients; data from scientific sources; references to experts in the field, and actionable tools such as calorie calculators, shopping lists, and recipes to help explain these concepts Stan and Damon’s Compliance Is the Science method to help you establish the motivation and mindset for lifelong success What you learn in these pages will allow you to make informed decisions about your diet and will enable you to approach the dieting process from a total-body perspective. Whether you are a performance athlete, a weekend warrior, or simply looking to take a step toward better health, look no further than The Vertical Diet.

Magic, sorcery and witchcraft are among the most common themes of the great medieval Icelandic sagas and poems, the problematic yet vital sources that provide our primary textual evidence for the Viking Age that they claim to describe. Yet despite the consistency of this picture, surprisingly little archaeological or historical research has been done to explore what this may really have meant to the men and women of the time. This book examines the evidence for Old Norse sorcery, looking at its meaning and function, practice and practitioners, and the complicated constructions of gender and sexual identity with which these were underpinned. Combining strong elements of eroticism and aggression, sorcery appears as a fundamental domain of women's power, linking them with the gods, the dead and the future. Their battle spells and combat rituals complement the men's physical acts of fighting, in a supernatural empowerment of the Viking way of life. What emerges is a fundamentally new image of the world in which the Vikings understood themselves to move, in which magic and its implications permeated every aspect of a society permanently geared for war. In this fully revised and expanded second edition, Neil Price takes us with him on a tour through the sights and sounds of this undiscovered country, meeting its human and otherworldly inhabitants, including the Sámi with whom the Norse partly shared this mental landscape. On the way we explore Viking notions of the mind and soul, the fluidity of the boundaries that they drew between humans and animals, and the immense variety of their spiritual beliefs. We find magic in the Vikings' bedrooms and on their battlefields, and we meet the sorcerers themselves through their remarkable burials and the tools of their trade. Combining archaeology, history and literary scholarship with extensive studies of Germanic and circumpolar religion, this multi-award-winning book shows us the Vikings as we have never seen them before.