The Ultimate Guide To Lead Generation For B2C Business Owners is a practical system for building a digital marketing team and generating all web leads entirely in-house. Using everything that Dan Wardrope, founder of FlexxDigital Ltd, has learned over six years of successfully running a digital marketing agency, he's poured his knowledge into a book that makes it easy for any B2C business owner to create concrete, sustainable Facebook campaigns and hire the best and brightest staff. He's also included "plug and play" templates for all your lead generation requirements. By using The Ultimate Guide To Lead Generation, your business can: Learn from the best campaigns Dan Wardrope has run, sidestepping the mistakes he's made along the wayCut the costs of your marketing by hiring the best and brightest staff to generate all your web leads in-house Create beautiful, bespoke landing pages without spending thousands of pounds on web designDevelop a "rinse and repeat" campaign strategy that'll generate measurable results for years to come This book is for: Businesses who sell products or services to consumers (B2Cs) People who are paying third-party marketing agencies for leads and aren't getting the results they needBusiness owners who know what they want. They are prepared to put in the effort and creativity to build an in-house digital marketing team that runs itself. What people are saying about Dan..."Dan has rejected the traditional agency model and built something new, totally defined by how, why and what he wants. And the results speak for themselves. Dan is a breath of fresh air for the industry and, if he's teaching, I highly recommend you listen." ~ Mike Rhodes, Founder of WebSavvy"We have been working with Dan and his business FlexxDigital over the past 11 months. As of today, 25 April 2018 1:50am, Dan has been able to generate over 238,000 leads using our flagship lead generation platform LeadsHook in 11 months in some of the most competitive niches." ~ Nik Thakorlal, Founder of LeadsHook "What can I say about Dan and his team at FlexxDigital? They have a great reputation for generating the best quality leads in the industry. Not only great quality, but predictable volumes. Highly recommended." ~ Mark Roberts, Director at Basik Money

Introducing "The Ultimate Guide to LinkedIn Lead Generation" - the essential handbook for business owners, entrepreneurs, and marketers looking to supercharge their lead generation strategy. With over 750 million active users, LinkedIn is one of the most powerful platforms for generating leads and building professional relationships. But with so many features and functionalities, it can be overwhelming to know where to start. That's where this book comes in. In "The Ultimate Guide to LinkedIn Lead Generation," you'll discover proven techniques and strategies for creating a lead generation machine on LinkedIn. From optimizing your profile for maximum impact, to crafting engaging content and building a robust network of connections, this book covers everything you need to know to generate a steady stream of high-quality leads for your business. With clear, actionable advice and real-world examples, this book is perfect for anyone looking to: Attract new clients or customers Expand their network and build meaningful professional relationships Establish themselves as thought leaders in their industry Generate leads on autopilot, freeing up time and resources to focus on other aspects of their business Whether you're a seasoned LinkedIn user or just getting started, "The Ultimate Guide to LinkedIn Lead Generation" will provide you with the tools and knowledge you need to succeed on this powerful platform. Don't miss out on this must-read book - order your copy today!

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity and company profits. You'll Learn How To: · Develop and refine rules that consistently lead to higher-quality leads · Gain deeper insights into your customers and their buying processes · Build sophisticated, accurate marketing databases · Identify the media most likely to work for you · Execute highly effective campaigns · Drive huge ROI improvements · Use BANT and other qualification criteria · Apply new "nurturing" techniques to convert "duds" into "diamonds" · Track results and quantify the business value of campaigns · Utilize best practices content marketing and marketing automation · Integrate continuous improvement into lead generation · Discover 10 trends that will transform the way you prospect

How Can Your Small Business Possibly Compete Against the Big Guys? No way can you out-spend your big-name competitors to market on a national or global scale. But in your local area, it's another story - one with a VERY happy ending for your business. With the right strategies and tactics, it's easy to attract and engage more ideal customers right in your backyard - and as a locally owned business, these are the only leads you really care about, anyway. People prefer doing business with folks they know, like, and trust - and they love being able to support local businesses in their own communities. "If you build it, they will come" only works in the movies. You need a simple, surefire way to market your small business... and one that won't break the bank or distract you from your primary role in your business. If you'd like to double or triple your local customer base this year, you should keep reading. Here's what you're about to discover: * Even though you can't out-spend them, you CAN out-think them. Here's how to craft a local marketing strategy that sends more of your ideal customers right to your doorstep.* What you can start doing right now to help make more potential customers in your community eager to do business with you.* How to make sure your company's website works to skyrocket your revenue and chop your sales cycle in half.* Which numbers really matter when you're measuring the effectiveness of your marketing program.* A "new" old marketing tactic that you've never heard of - and how it can put your business right in front of your entire community. * How to make sure your online listings are helping you - and not hurting you.* What it takes to get found online, even in the most competitive markets.* A headache-free way to use social media marketing to bring in even more business.* Exactly what you need to do right now to build a referral program that sends a steady stream of ideal customers your way. If your business is struggling to get the phone ringing and door swinging, the ideas in this book can help you experience a complete turnaround. Read, learn, and take action. You're about to get proven marketing solutions for small businesses from a group of Duct Tape Marketers known for helping their local business clients experience exponential growth. The Small Business Owner's Guide to Local Lead Generation is a little book with a big promise: If you put what you're about to learn into action, your local business will grow.

Content marketing is one of the most efficient ways to generate and nurture prospects through your sales funnel. This e-book is a great entry point for anyone who wants to drive leads all the way to closed-won. Learn the 7 secrets to drive growth and revenue for your company using content marketing. Who should read this bookInnovative, "digital native" entrepreneurs and more traditional business owners alike will both find lots to love. Business-to-business (B2B) marketers should especially heed these tips to improve their own B2B marketing.Why this book?Your customer is more in control than ever. In fact, Gartner reports that the average B2B buyer completes 57% of the purchase decision before ever speaking with sales. Are you leaving 57% of your sales funnel to chance?No way, right? That would be insane. This e-book reveals the steps you can take via content marketing to improve both the volume and quality of leads into your sales organization.What you will learn from this bookYou will learn the foundational pieces needed to begin your own content marketing discipline. We'll touch heavily on strategy, content creation and marketing technology. Topics include:-Does Content Marketing Really Drive Leads?-How Is the Sales and Marketing Partnership Changing?-Why Content Marketing?-How To Start-Personas, Customer Journeys and Product-content ratioYou CAN create a profitable content marketing program for your business. Here are the secrets for building it.A note from the author:The purpose of this e-book is to share best practices and real-life examples of content marketing success, with a special focus on B2B. The hope is that these stories are empowering enough -- you CAN do this -- to inspire you to action. Whether you do it yourself or hire someone like me to do it for you, your business can excel through content marketing to generate and nurture leads through your sales funnel. My proudest accomplishment in more than 17 years of marketing is setting up content disciplines at six Fortune 500 companies, and at many small- and medium-sized companies as well. I'm so proud that we were able to establish the systems and processes that allow content to flourish and generate leads at leading companies. Some of my favorite client logos are shown below. Recent examples include Airbnb for Work, Wells Fargo, USAA, Humana, J.P. Morgan Chase and McKinsey & Company. I will share the same content secrets with you in this e-book that I shared with these clients in my professional life. I've been in the boardrooms when multimillion-dollar decisions were made. Those clients wanted the same things you do: Better leads. And more of them.The e-book is your first step. I look forward to hearing about your journey.

5 Lead Generation Strategies for Small Businesses is a business-focused book that unveils five proven lead generation tactics inspired by the strategies of industry giants like Rolex, Apple, and Tesla. Authored by Princewill Ukpabio, this comprehensive guide empowers small business owners to implement these strategies for transformative growth. With a keen emphasis on the potential for substantial turnaround, this book serves as a compelling resource for small businesses seeking to elevate their lead generation efforts and achieve remarkable success.

Lead generation plays a vital role in the growth of every business and in fact a business can never witness success without proper generation of leads. Lead is nothing but a person or company that has shown interest to a particular product or service. And lead generation refers to the marketing process of initiation the customer’s interest on a particular product or service. In order to sustain in the market and to have a good grip, every business whether small or big needs to continue this process. Leads are mainly of two types, sales lead and marketing leads. Sales lead is generated on the basis of some factors such as income, age, psychographic etc. Sales leads are generated and sold to multiple advertisers while marketing leads are brand specific. So, this kind of lead is generated for a particular advertiser that is resold only once. Lead generation involves several strategies and a business can reach the height of success if they can successfully generate leads following the right strategies.