A business renegade shows managers how to buck convention and suggests new ways to boost productivity, profits, and employee morale. In this book, Bill Fromm, president of Barkley & Evergreen Advertising, identifies the ten basic theories of business--The Ten Commandments--and teaches readers how to break them. Fromm shows how breaking the rules is the key to business success.

Fromm, president of Barkley & Evergreen Advertising in Kansas City, believes in breaking the "rules" of business whenever possible--and his philosophy has paid off in increased company profits. Now he reveals the innovative methods that have helped him achieve success. "Combines wit, wonderful stories, and a lot of good commonsense ideas".--Henry W. Bloch, Chairman and CEO, H&R Block, Inc.

Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker. Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow. This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future. As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”

"The Christian model of loving offers a foundation for meeting the needs of both today's organization and the individuals in it. Pascarella outlines how you as a Christian can be an agent for positive change in the workplace - how to be a loving person as you make your organization more effective." "The Ten Commandments of the Workplace and How to Break Them Every Day is written by a top industry analyst. Each chapter offers upbeat and specific guidelines for demonstrating love in action - and showing that Christian faith and values are good for business."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

What is the spirit of the law behind each of the Ten Commandments? Take a closer look and rediscover the Ten Commandments as Butterworth reveals, in easy-to-understand terms, the deeper meaning behind the words.