Strategy for Sustainability

Strategy for Sustainability
Title Strategy for Sustainability PDF eBook
Author Adam Werbach
Publisher Harvard Business Press
Total Pages 241
Release 2009
Genre Business & Economics
ISBN 142217770X

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Leave your quaint notions of corporate social responsibilty and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organisations and individuals.

The Sustainable Manifesto

The Sustainable Manifesto
Title The Sustainable Manifesto PDF eBook
Author Kersten Reich
Publisher Routledge
Total Pages 110
Release 2022-02-10
Genre Business & Economics
ISBN 1000581578

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In The Sustainable Manifesto, Kersten Reich describes in a concise and memorable way the necessary actions that humans need to take to live sustainably and combat climate change. Are we sufficiently capable of changing our behaviour towards sustainability? What do we have to do in a more sustainable way, and how? The Sustainable Manifesto considers questions around behaviour-change and action for sustainability and connects this thinking to current research in both the natural and human sciences. Reich begins by addressing the most important risks to sustainability and looks in particular at climate change, biodiversity, land use and global phosphorus and nitrogen cycles. He goes on to identify the main causes that have led to the current crisis: specifically the human desire for expansion, growth in all areas, progress and competitive advantages that have forced consideration of the common good into the background. In this vein, the author highlights how economics and politics are two driving forces for which sustainability is difficult to comprehend, going against their basic principles of a liberal and now neo-liberal expansion of all markets. Finally, Reich demonstrates how sustainability could be possible if we reprioritize our life goals and face the reality of an ecological crisis and the necessary transformation of society in order to save our planet. Innovative and accessible, this book will be of interest to students and researchers of sustainability, theories of learning, human behaviour, as well as those who are looking for answers on how to fight for a sustainable future.

Unlocking Sustainable Cities

Unlocking Sustainable Cities
Title Unlocking Sustainable Cities PDF eBook
Author Paul Chatterton
Publisher Pluto Press (UK)
Total Pages 0
Release 2019
Genre City planning
ISBN 9780745337029

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A toolkit for realising a more sustainable and co-operative urban future.

Sustainable Marketing

Sustainable Marketing
Title Sustainable Marketing PDF eBook
Author Michelle Carvill
Publisher Bloomsbury Publishing
Total Pages 321
Release 2021-01-21
Genre Business & Economics
ISBN 1472979125

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Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

The Philosophy of Sustainable Design

The Philosophy of Sustainable Design
Title The Philosophy of Sustainable Design PDF eBook
Author Jason F. McLennan
Publisher Ecotone Publishing
Total Pages 376
Release 2004
Genre Architecture
ISBN 9780974903309

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The author outlines the major ideas and issues that have emerged in the growing movement of green architecture and sustainable design over the last thirty years. The book asks individuals to understand how the philosophy of sustainable design can affect their own work.

The Green Marketing Manifesto

The Green Marketing Manifesto
Title The Green Marketing Manifesto PDF eBook
Author John Grant
Publisher John Wiley & Sons
Total Pages 291
Release 2009-08-11
Genre Business & Economics
ISBN 0470687312

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We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

The Northwest Garden Manifesto

The Northwest Garden Manifesto
Title The Northwest Garden Manifesto PDF eBook
Author John J. Albers
Publisher Mountaineers Books
Total Pages 269
Release 2017-12-18
Genre Gardening
ISBN 1680511106

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Gardens are extensions of our homes, places in which we get outside to relax, entertain, and get some physical exercise. But our gardens are also extensions of the natural world. Through our gardens, as well as other neighborhood greenspaces, we can help counter some of the woes faced by larger environments: rampant development, loss of plant and animal habitat, spread of invasive species, exploitation of natural resources, air and water pollution, and the impacts of global warming. Yes, even small urban backyard landscapes can combat such man-made strains on our local environment—and it’s easy to do! In his new book, The Northwest Garden Manifesto, scientist and gardener John J. Albers provides a comprehensive guide to encourage and enable homeowners to consider the local ecosystem in their own gardens, and in their larger communities. The ideas and concepts in this book reflect the most up-to-date thinking on urban ecology and how to best make our yards reflect the natural world around us. The key to Albers’s approach is for gardeners to first assess the current state of their property and then focus on the following key principles: 1. Protect, conserve, and create healthy soil 2. Maintain healthy plants and create a sustainable landscape 3. Conserve water and other natural resources 4. Protect water and air quality 5. Protect and enhance wildlife habitat 6. Conserve energy 7. Use sustainable methods and materials Through clear explanation, practical examples, and full-color photos, Albers shows how to evaluate any yard in terms of these principles and then challenges the reader to improve each element, one step at a time. From creating better soil to starting a compost pile, attracting pollinators to adding more native plants, or creating a simple circulating water feature to building a fence from recycled wood—gardeners will ultimately turn their backyards into beautiful, healthy, and happy habitat for all.