This book analyses the public discourse of Elizabeth Dole. It explores the way in which this trail-blazing public figure navigated the double binds that confront women who obtain and exercise political power. The text argues that Dole crafted a conservative, feminine persona in which she depicted herself as a selfless public servant. This sense of servant was defined through Dole’s appeal to the transcendent moral purposes of Christianity. She used this image to great effect in her most noteworthy public addresses, especially her 1996 Republican National Convention speech in support of her husband’s presidential campaign. In her 2008 unsuccessful North Carolina U.S. Senate reelection campaign Elizabeth Dole’s political style unraveled in the face of a series of effective attacks by her opponent, Kay Hagan, and her own desperate rhetorical appeals to stave off defeat.

Covering a broad range of rhetorical perspectives, Rhetorical Criticism: Perspectives in Action, third edition presents a well-grounded introduction to the basics of rhetorical criticism and theory in an accessible manner for advanced undergraduate courses and introductory graduate courses. Throughout the text, sample essays written by noted experts in the field provide students with models for writing their own criticisms. In addition to covering traditional modes of rhetorical criticism, the book introduces less commonly discussed rhetorical perspectives as well as orientations toward performing criticisms including close-textual analysis, critical approaches, and analysis of visual and digital rhetoric. The third edition includes the following features: New chapters on visual rhetoric and digital rhetoric Potentials and Pitfalls sections analyzing individual perspectives Activities and discussion questions in each chapter Glossary of important terms

The Southern Strategy is traditionally understood as a Goldwater and Nixon-era effort by the Republican Party to win over disaffected white voters in the Democratic stronghold of the American South. To realign these voters with the GOP, the party abandoned its past support for civil rights and used racially coded language to capitalize on southern white racial angst. However, that decision was but one in a series of decisions the GOP made not just on race, but on feminism and religion as well, in what Angie Maxwell and Todd Shields call the "Long Southern Strategy." In the wake of Second-Wave Feminism, the GOP dropped the Equal Rights Amendment from its platform and promoted traditional gender roles in an effort to appeal to anti-feminist white southerners, particularly women. And when the leadership of the Southern Baptist Convention became increasingly fundamentalist and politically active, the GOP tied its fate to the Christian Right. With original, extensive data on national and regional opinions and voting behavior, Maxwell and Shields show why all three of those decisions were necessary for the South to turn from blue to red. To make inroads in the South, however, GOP politicians not only had to take these positions, but they also had to sell them with a southern "accent." Republicans embodied southern white culture by emphasizing an "us vs. them" outlook, preaching absolutes, accusing the media of bias, prioritizing identity over the economy, encouraging defensiveness, and championing a politics of retribution. In doing so, the GOP nationalized southern white identity, rebranded itself to the country at large, and fundamentally altered the vision and tone of American politics.

Encyclopedia of Women and American Politics, Third Edition contains all the material a reader needs to understand the role of women throughout America's political history. This informative A-to-Z volume contains hundreds of entries covering the people, events, and terms involved in the history of women and politics. Entries include: Abortion Alexandria Ocasio-Cortez The birth control movement Black Lives Matter Hillary Rodham Clinton Deb Haaland Domestic violence Equal Rights Amendment (ERA) Glass ceiling League of Women Voters #MeToo movement Michelle Obama Sonia Sotomayor Elizabeth Warren and many more.

 The fall of 2018 saw an unprecedented number of women elected to Congress, changing estimates of how long it might take to achieve equal representation. For the first time, women candidates used techniques honed by America's political families, which have helped women enter politics since 1916. Drawing on extensive research and conversations with successful women politicians, this book offers a history of the political opportunities provided through familial connections. Family networks have a long history of enabling women to run for political office. There is much for the latest group of candidates to emulate.

In 1776, when Abigail Adams implored her husband to “Remember the Ladies,” John Adams scoffed, declaring, “We know better than to repeal our masculine system.” More than two hundred years later, American women continue to struggle against the idea that they are simply vassal extensions of their husbands—a notion that is acutely enacted in presidential campaigns. An examination of how the spouses of recent presidential candidates have presented themselves and been perceived on the campaign trail, Moms in Chief reveals the ways in which the age-old rhetoric of republican motherhood maintains its hold on the public portrayal of womanhood in American politics and constrains American women’s status as empowered, autonomous citizens. The rhetoric of republican motherhood describes the ostensibly ideal female patriot as domestically focused, self-sacrificial, deferential, and defined by her relationship to others, particularly her husband. Moms in Chief combines the study of history, gender, communication, and politics to show how the spouses of the major parties’ presidential nominees from 1992 to 2016 at times fulfilled, at other times flouted, but at all times were handicapped by this stereotype. From Barbara Bush as dynastic mother to Michelle Obama as “Mom-in-Chief,” from Laura Bush as all-American wife to Melania Trump as model immigrant, from Teresa Heinz Kerry as assertive heiress to Bill Clinton as past president and prospective first gentleman, Tammy R. Vigil explores the function of presidential consorts in their spouses’ campaigns, and she scrutinizes how their portrayal by opponents, the press, and themselves has challenged or reinforced perceptions of the role of gender, and the place of women, in American political life. In the unofficial contest between candidates’ spouses, there are winners and losers. What is at stake, Vigil’s research suggests, is the very definition of women as American citizens and political actors.

The charge of inauthenticity has trailed Hillary Clinton from the moment she entered the national spotlight and stood in front of television cameras. Hillary Clinton in the News: Gender and Authenticity in American Politics shows how the U.S. news media created their own news frames of Clinton's political authenticity and image-making, from her participation in Bill Clinton's 1992 presidential campaign through her own 2008 presidential bid. Using theories of nationalism, feminism, and authenticity, Parry-Giles tracks the evolving ways the major networks and cable news programs framed Clinton's image as she assumed roles ranging from surrogate campaigner, legislative advocate, and financial investor to international emissary, scorned wife, and political candidate. This study magnifies how the coverage that preceded Clinton's entry into electoral politics was grounded in her earliest presence in the national spotlight, and in long-standing nationalistic beliefs about the boundaries of authentic womanhood and first lady comportment. Once Clinton dared to cross those gender boundaries and vie for office in her own right, the news exuded a rhetoric of sexual violence. These portrayals served as a warning to other women who dared to enter the political arena and violate the protocols of authentic womanhood.