During the early 1990s, successful music producer Jermaine Dupri started So So Def Records. The Atlanta-based label began at a time when Southern hip-hop music was just beginning to get a lot of attention. Dupri signed distribution deals with much-larger record companies like Columbia and Arista. This allowed him to focus on what he did best: finding talented unknown artists and producing hit music. Some of So So Def's biggest stars included Da Brat, Lil Bow Wow, and Jagged Edge. Today So So Def Records is completely independent, and Jermaine Dupri is working hard to introduce a new generation of hip-hop stars.

A behind-the-scenes account of the platinum musical producer and songwriter traces his first productions as a teen, his education in the music business, and his experiences with such artists as Lil Jon, Mariah Carey, and Kriss Kross.

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Jermaine Dupri has reached modern-day mythical status in the music industry. He is the power behindthe music of top artists including Mariah Carey,Usher, Lil Jon, and Janet Jackson. At the age of sixteen, Jermaine Dupri had discovered the child rap duo Kris Kross; by the age of nineteen, Dupri had produced a platinum album and had become a millionaire; and by twenty he was operating his own independent record label, So So Def. Today Dupri is the president of Island Records Urban Music, and the youngest of three hip-hop moguls holding executive positions at large labels. More than your average memoir, Young, Rich, and Dangerous is a road map for thousands who dream about making it big in the realm of entertainment or in the boardroom. What really happens behind the music? Dupri traces his experience in the music business, providing priceless advice for aspirants -- whether it's rappers, producers, or executives who will follow in his footsteps. Enriched with never-before-seen photographs from studios, parties, and awards shows with our favorite celebrities, Young, Rich, and Dangerous allows all readers an inside look at the most exciting moments of this hit-maker's life among the best in the business.

The illustrated oral history of the greatest hip-hop hit-making machine in history.

A book of spiritual and mental awareness. It is the perfect gift for the high school or college graduate that is about to enter the world of business, communications and prosperity. The information is priceless and for those with the ability to understand the truth without predjudice, political correctness or filtering. "One does not know, what one does not know and by the time they find out, it is usually much too late!"