In this new history, David Edgerton invites us to rethink how technology is used. For instance, horses contributed more to Nazi conquests than the V2. In influence, IKEA founder Ingvar Kamprad matches Bill Gates. And corrugated iron is not dead yet.

In "Shock of Gray," Ted Fishman explains the astouding economic and political changes we face as our world suddenly grows old.

Describing an era of exploration during the Renaissance that went far beyond geographic bounds, this book shows how the evidence of the New World shook the foundations of the old, upsetting the authority of the ancient texts that had guided Europeans so far afield. What Anthony Grafton recounts is a war of ideas fought by mariners, scientists, publishers, and rulers over a period of 150 years. In colorful vignettes, published debates, and copious illustrations, we see these men and their contemporaries trying to make sense of their discoveries as they sometimes confirm, sometimes contest, and finally displace traditional notions of the world beyond Europe.

The cultural battle known as the Quarrel of the Ancients and Moderns served as a sly cover for more deeply opposed views about the value of literature and the arts. One of the most public controversies of early modern Europe, the Quarrel has most often been depicted as pitting antiquarian conservatives against the insurgent critics of established authority. The Shock of the Ancient turns the canonical vision of those events on its head by demonstrating how the defenders of Greek literature—rather than clinging to an outmoded tradition—celebrated the radically different practices of the ancient world. At a time when the constraints of decorum and the politics of French absolutism quashed the expression of cultural differences, the ancient world presented a disturbing face of otherness. Larry F. Norman explores how the authoritative status of ancient Greek texts allowed them to justify literary depictions of the scandalous. The Shock of the Ancient surveys the diverse array of aesthetic models presented in these ancient works and considers how they both helped to undermine the rigid codes of neoclassicism and paved the way for the innovative philosophies of the Enlightenment. Broadly appealing to students of European literature, art history, and philosophy, this book is an important contribution to early modern literary and cultural debates.

'It's rare for a book to make you see the world differently, but this ... does exactly that on almost every page' Guardian Standard histories of technology give tired accounts of the usual inventions, inventors, and dates, framing technology as the inevitable march of progress. They split history into ages - electrification, motorisation, and computerisation - and rarely ask whether anyone bothered to use these inventions at the time. Shock of the Old is not one of those histories. I Letters exist alongside emails and outlasted telegrams; we still make physical books and magazines despite the rise of the Internet - a belated rise considering that the technologies that made it possible was invented in 1965, and bookshops thrive despite Amazon. More horses were used in the Second World War than any other war in history and propeller planes continue to take off from the same runways as jets. Shock of the Old forces us to reassess the significance of old inventions such as corrugated iron and sewing machines and rethink the relative importance we place on the invention of something new, its application, and its widespread adoption. It challenges the idea that we live in an era of ever increasing change and, interweaving political, economic and cultural history, teaches us to think critically about technology.

NEW YORK TIMES BESTSELLER • The classic work that predicted the anxieties of a world upended by rapidly emerging technologies—and now provides a road map to solving many of our most pressing crises. “Explosive . . . brilliantly formulated.” —The Wall Street Journal Future Shock is the classic that changed our view of tomorrow. Its startling insights into accelerating change led a president to ask his advisers for a special report, inspired composers to write symphonies and rock music, gave a powerful new concept to social science, and added a phrase to our language. Published in over fifty countries, Future Shock is the most important study of change and adaptation in our time. In many ways, Future Shock is about the present. It is about what is happening today to people and groups who are overwhelmed by change. Change affects our products, communities, organizations—even our patterns of friendship and love. But Future Shock also illuminates the world of tomorrow by exploding countless clichés about today. It vividly describes the emerging global civilization: the rise of new businesses, subcultures, lifestyles, and human relationships—all of them temporary. Future Shock will intrigue, provoke, frighten, encourage, and, above all, change everyone who reads it.

On October 4, 1957, the day Leave It to Beaver premiered on American television, the Soviet Union launched the space age. Sputnik, all of 184 pounds with only a radio transmitter inside its highly polished shell, became the first artificial satellite in space; while it immediately shocked the world, its long-term impact was even greater, for it profoundly changed the shape of the twentieth century. Paul Dickson chronicles the dramatic events and developments leading up to and resulting from Sputnik's launch. Supported by groundbreaking, original research and many declassified documents, Sputnik offers a fascinating profile of the early American and Soviet space programs and a strikingly revised picture of the politics and personalities behind the facade of America's fledgling efforts to get into space. The U.S. public reaction to Sputnik was monumental. In a single weekend, Americans were wrenched out of a mood of national smugness and postwar material comfort. Initial shock at and fear of the Soviets' intentions galvanized the country and swiftly prompted innovative developments that define our world today. Sputnik directly or indirectly influenced nearly every aspect of American life: from an immediate shift toward science in the classroom to the arms race that defined the Cold War, the competition to reach the moon, and the birth of the internet. By shedding new light on a pivotal era, Dickson expands our knowledge of the world we now inhabit and reminds us that the story of Sputnik goes far beyond technology and the beginning of the space age, and that its implications are still being felt today.