Rural Marketing
Title | Rural Marketing PDF eBook |
Author | U C Mathur |
Publisher | Excel Books India |
Total Pages | 516 |
Release | 2008 |
Genre | Consumer behavior |
ISBN | 9788174466402 |
India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
The Rural Marketing Book (Text & Practice) (With Cd)
Title | The Rural Marketing Book (Text & Practice) (With Cd) PDF eBook |
Author | Pradeep Kashyap |
Publisher | Dreamtech Press |
Total Pages | 384 |
Release | 2005-07-04 |
Genre | Consumer behavior |
ISBN | 9788177225587 |
The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.
FUNDAMENTALS OF RURAL MARKETING
Title | FUNDAMENTALS OF RURAL MARKETING PDF eBook |
Author | Dr. M. A. Soudatti |
Publisher | Lulu.com |
Total Pages | 212 |
Release | |
Genre | |
ISBN | 035991246X |
Rural Marketing: Text And Cases, 2/E
Title | Rural Marketing: Text And Cases, 2/E PDF eBook |
Author | Krishnamacharyulu C. S. G. |
Publisher | Pearson Education India |
Total Pages | 612 |
Release | 2011-09 |
Genre | Marketing |
ISBN | 9788131732632 |
New Perspectives on Rural Marketing
Title | New Perspectives on Rural Marketing PDF eBook |
Author | Ramkishen Y. |
Publisher | Jaico Publishing House |
Total Pages | 276 |
Release | 2002-01-01 |
Genre | Business & Economics |
ISBN | 8179920852 |
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
The Rural Marketing Book
Title | The Rural Marketing Book PDF eBook |
Author | Pradeep Kashyap |
Publisher | |
Total Pages | 380 |
Release | 2005-01-01 |
Genre | |
ISBN | 9788177226355 |
The Rural Marketing Book is India s most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. The application of conventional theory in practice; adaptation and innovations based on learning s and experience from the field.
Rural Marketing
Title | Rural Marketing PDF eBook |
Author | C. S. G. Krishnamacharyulu |
Publisher | Pearson Education India |
Total Pages | 420 |
Release | 2011 |
Genre | Consumer behavior |
ISBN | 9788177589764 |