The Right Way to Select Technology

The Right Way to Select Technology
Title The Right Way to Select Technology PDF eBook
Author Tony Byrne
Publisher Rosenfeld Media
Total Pages 192
Release 2017-09-12
Genre Computers
ISBN 1933820934

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Why do half of all technology projects fail? A major reason is that organizations often pick the wrong tools, leaving them digitally hamstrung from the start. This book offers a modern alternative to traditional waterfall approaches to selecting technology. You’ll learn a practical, adaptive process that relies on realistic storytelling and hands-on testing to get the best fit for your enterprise.

Digital and Marketing Asset Management

Digital and Marketing Asset Management
Title Digital and Marketing Asset Management PDF eBook
Author Theresa Regli
Publisher Rosenfeld Media
Total Pages 240
Release 2016-08-02
Genre Computers
ISBN 1933820128

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The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Mastering the Hype Cycle

Mastering the Hype Cycle
Title Mastering the Hype Cycle PDF eBook
Author Jackie Fenn
Publisher Harvard Business Press
Total Pages 257
Release 2008-10-14
Genre Business & Economics
ISBN 1422135128

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It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.

Made to Break

Made to Break
Title Made to Break PDF eBook
Author Giles Slade
Publisher Harvard University Press
Total Pages 337
Release 2009-06-30
Genre Technology & Engineering
ISBN 0674043758

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Made to Break is a history of twentieth-century technology as seen through the prism of obsolescence. Giles Slade explains how disposability was a necessary condition for America's rejection of tradition and our acceptance of change and impermanence. This book gives us a detailed and harrowing picture of how, by choosing to support ever-shorter product lives, we may well be shortening the future of our way of life as well.

The Tech-Wise Family

The Tech-Wise Family
Title The Tech-Wise Family PDF eBook
Author Andy Crouch
Publisher Baker Books
Total Pages 202
Release 2017-04-18
Genre Religion
ISBN 1493406558

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Making conscientious choices about technology in our families is more than just using internet filters and determining screen time limits for our children. It's about developing wisdom, character, and courage in the way we use digital media rather than accepting technology's promises of ease, instant gratification, and the world's knowledge at our fingertips. And it's definitely not just about the kids. Drawing on in-depth original research from the Barna Group, Andy Crouch shows readers that the choices we make about technology have consequences we may never have considered. He takes readers beyond the typical questions of what, where, and when and instead challenges them to answer provocative questions like, Who do we want to be as a family? and How does our use of a particular technology move us closer or farther away from that goal? Anyone who has felt their family relationships suffer or their time slip away amid technology's distractions will find in this book a path forward to reclaiming their real life in a world of devices.

Smarter Than You Think

Smarter Than You Think
Title Smarter Than You Think PDF eBook
Author Clive Thompson
Publisher Penguin
Total Pages 352
Release 2013-09-12
Genre Technology & Engineering
ISBN 1101638710

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A revelatory and timely look at how technology boosts our cognitive abilities—making us smarter, more productive, and more creative than ever It’s undeniable—technology is changing the way we think. But is it for the better? Amid a chorus of doomsayers, Clive Thompson delivers a resounding “yes.” In Smarter Than You Think, Thompson shows that every technological innovation—from the written word to the printing press to the telegraph—has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But, as in the past, we adapt—learning to use the new and retaining what is good of the old. Smarter Than You Think embraces and extols this transformation, presenting an exciting vision of the present and the future.

How Technology Works

How Technology Works
Title How Technology Works PDF eBook
Author DK
Publisher Penguin
Total Pages 256
Release 2019-04-09
Genre Technology & Engineering
ISBN 0744020468

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Have you ever asked yourself how the inventions, gadgets, and devices that surround us actually work? Discover the hidden workings of everyday technology with this graphic guide. How Technology Works demystifies the machinery that keeps the modern world going, from simple objects such as zip fasteners and can openers to the latest, most sophisticated devices of the information age, including smartwatches, personal digital assistants, and driverless cars. It includes inventions that have changed the course of history, like the internal combustion engine, as well as technologies that might hold the key to our future survival, including solar cells and new kinds of farming to feed a growing population. Throughout the book, step-by-step explanations are supported by simple and original graphics that take devices apart and show you how they work. The opening chapter explains principles that underpin lots of devices, from basic mechanics to electricity to digital technology. From there, devices are grouped by application--such as the home, transportation, and computing--making them easy to find and placing similar devices side by side. How Technology Works is perfect for anyone who didn't have training in STEM subjects at school or is simply curious about how the modern world works.