Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

'An outstanding new text. Written in an engaging style it provides an impressive review of both basic and applied work. Classic studies are interwoven with important recent findings to provide a scholarly overview of this exciting area of social psychology' - Professor Mark Conner, University of Leeds 'Maio and Haddock provide an excellent up-to-date summary of the key findings in the field in their very readable new text' - Richard E. Petty, Ohio State University People spontaneously evaluate things. We form opinions on topics such as war and climate change, on other people such as our work colleagues and celebrities, and on behaviours such as sexual activity and waste recycling. At times, these attitudes can be the focus of bitter debate, and as humans we naturally crave to understand attitudes and how to change them. In four sections and 11 chapters, Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. The first section looks at what attitudes are and why they are important. The second section examines the ability of attitudes to predict behaviour. From there, the authors consider how attitudes are formed and changed. Finally, they present a variety of major issues for understanding internal (such as, neurological) and external (such as, culture) influences on attitude, along with unresolved questions. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lie ahead. The Psychology of Attitudes and Attitude Change is for students in psychology, health psychology, communication, business and political science. It is a core text for courses in the psychology of attitudes, persuasion, and social influence and a key resource for modules in social cognition and introductory social psychology

Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.

This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition. Written by two of the most distinguished scholars in the field, its comprehensive coverage of classic and modern research and theory is unsurpassed.

This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book’s chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatments of attitude theory and research currently available. The comprehensive coverage of the central topics in this important field provides a useful text in advanced courses on persuasion or attitude change.

This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the authors illustrate the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader.

What is an attitude? How do different research approaches characterise 'attitude' and its applications in social psychology? The Attitude concept has long formed an indispensable construct in social psychology. In this volume, internationally renowned contributors review contemporary developments in research and theory to capture the current metamorphosis of this central concept. This book draws together the latest developments in the field to provide a scholarly and accessible overview of the study of attitudes, examining the implications for its position as a paradigm of social psychological understanding. Dividing the subject into two main parts, this book first addresses the structural and behavioural properties of attitudes, including the affective-cognitive structure of attitudes, the nature of attitude ambivalence and intention-behaviour relations. The second section focuses on representational and transformational processes, such as meta-cognitive attitudinal processes, the role of implicit and explicit attitudinal processes, cultural influences and attitude change. In a third, concluding section, the editors draw together these contemporary perspectives and elaborate on their impact for future theorising and research into attitudes. Empirically supported throughout, this collection represents a timely integration of the burgeoning range of approaches to attitude research. It will be of interest to social psychologists, sociologists, political scientists and researchers with an interest in attitudinal phenomena.