From IKEA assembly guides and “hands and pans” cooking videos on social media to Mister Rogers's classic factory tours, representations of the step-by-step fabrication of objects and food are ubiquitous in popular media. In The Process Genre Salomé Aguilera Skvirsky introduces and theorizes the process genre—a heretofore unacknowledged and untheorized transmedial genre characterized by its representation of chronologically ordered steps in which some form of labor results in a finished product. Originating in the fifteenth century with machine drawings, and now including everything from cookbooks to instructional videos and art cinema, the process genre achieves its most powerful affective and ideological results in film. By visualizing technique and absorbing viewers into the actions of social actors and machines, industrial, educational, ethnographic, and other process films stake out diverse ideological positions on the meaning of labor and on a society's level of technological development. In systematically theorizing a genre familiar to anyone with access to a screen, Skvirsky opens up new possibilities for film theory.

This book examines genres as instances of social processes, enacting a range of important institutional practices, hence also shaping people's subjectivities. Genres represent purposive and staged ways of building means in a culture. The book's particular claim to originality is that, using systemic functional grammar, it demonstrates how given genres build or enact social practice, how educational setting provide contexts in which some apprenticeship into such genres occurs, and how theorizing about such matters helps build a theory of social action, revealing how powerful is the systemic functional analysis in addressing questions concerning the social construction of reality. The discussion is built around extensive analysis of instances of texts collected in a number of worksites and school settings. While most are instances of written genres, some are spoken, most notably the chapter that is devoted to the discussion of the spoken classroom texts in which the teaching and learning of the written genres take place.

Genre is a key means by which we categorize the many forms of literature and culture. But it is also much more than that: in talk and writing, in music and images, in film and television, genres actively generate and shape our knowledge of the world. Understanding genre as a dynamic process rather than a set of stable rules, this book explores: the relation of simple to complex genres the history of literary genre in theory the generic organisation of implied meanings the structuring of interpretation by genre the uses of genre in teaching. John Frow’s lucid exploration of this fascinating concept will be essential reading for students of literary and cultural studies.

Exploring Movie Construction & Production contains eight chapters of the major areas of film construction and production. The discussion covers theme, genre, narrative structure, character portrayal, story, plot, directing style, cinematography, and editing. Important terminology is defined and types of analysis are discussed and demonstrated. An extended example of how a movie description reflects the setting, narrative structure, or directing style is used throughout the book to illustrate building blocks of each theme. This approach to film instruction and analysis has proved beneficial to increasing students¿ learning, while enhancing the creativity and critical thinking of the student.

The central thesis of this book is that a genre approach provides the most effective means for understanding, analyzing and appreciating the Hollywood cinema. Taking into account not only the formal and aesthetic aspects of feature filmmaking, but various other cultural aspects as well, the genre approach treats movie production as a dynamic process of exchange between the film industry and its audience. This process, embodied by the Hollywood studio system, has been sustained primarily through genres, those popular narrative formulas like the Western, musical and gangster film, which have dominated the screen arts throughout this century.

In Genres of Listening Xochitl Marsilli-Vargas explores a unique culture of listening and communicating in Buenos Aires. She traces how psychoanalytic listening circulates beyond the clinical setting to become a central element of social interaction and cultural production in the city that has the highest number of practicing psychologists and psychoanalysts in the world. Marsilli-Vargas develops the concept of genres of listening to demonstrate that hearers listen differently, depending on where, how, and to whom they are listening. In particular, she focuses on psychoanalytic listening as a specific genre. Porteños (citizens of Buenos Aires) have developed a “psychoanalytic ear” that emerges during conversational encounters in everyday interactions in which participants offer different interpretations of the hidden meaning the words carry. Marsilli-Vargas does not analyze these interpretations as impositions or interruptions but as productive exchanges. By outlining how psychoanalytic listening operates as a genre, Marsilli-Vargas opens up ways to imagine other modes of listening and forms of social interaction.

If you believe that all students should have opportunities to write in genres of their choice but aren't sure how, Matt Glover is here to help. In Craft and Process Studies, Matt makes a compelling case for raising student engagement and writing quality by allowing students to choose the genre they want to write in. Then he shows you how with 17 possible units, divided into craft and process studies, that teach important writing skills while also providing opportunities for choice of genre. Matt uses a predictable structure for each unit that includes suggestions for: - applicable grade ranges - time of year to try - key unit goals and questions - mentor texts - minilesson topics - conferring goals. With key teaching points, ideas for how to fit the units into your existing curriculum, and strategies to overcome common roadblocks, Matt gives you all the specific how-to's for implementing the studies even in school settings where writing units are already set. And with 40 classroom videos, you'll see the power of this work in action.