New illustrated and abridged edition surveys the communications revolution of the fifteenth century.

A full-scale historical treatment of the advent of printing and its importance as an agent of change, first published in 1980.

Print, in the early modern period, could make or break power. This volume addresses one of the most urgent and topical questions in early modern history: how did European authorities use a new medium with such tremendous potential? The eighteen contributors develop new perspectives on the relationship between the rise of print and the changing relationships between subjects and rulers by analysing print’s role in early modern bureaucracy, the techniques of printed propaganda, genres, and strategies of state communication. While print is often still thought of as an emancipating and disruptive force of change in early modern societies, the resulting picture shows how instrumental print was in strengthening existing power structures. Contributors: Renaud Adam, Martin Christ, Jamie Cumby, Arthur der Weduwen, Nora Epstein, Andreas Golob, Helmer Helmers, Jan Hillgärtner, Rindert Jagersma, Justyna Kiliańczyk-Zięba, Nina Lamal, Margaret Meserve, Rachel Midura, Gautier Mingous, Ernesto E. Oyarbide Magaña, Caren Reimann, Chelsea Reutchke, Celyn David Richards, Paolo Sachet, Forrest Strickland, and Ramon Voges.

In 1979 Elizabeth Eisenstein provided the first full-scale treatment of the fifteenth-century printing revolution in the West in her monumental two-volume work, The Printing Press as an Agent of Change. This abridged edition, after summarising the initial changes introduced by the establishment of printing shops, goes on to discuss how printing challenged traditional institutions and affected three major cultural movements: the Renaissance, the Reformation and the rise of modern science. Also included is a later essay which aims to demonstrate that the cumulative processes created by printing are likely to persist despite the recent development of new communications technologies.

Thoroughly updated best-selling textbook with new learning features. This acclaimed textbook has unmatched breadth of coverage and a global perspective.

A tour de force of scholarship and book production: an essential reference for anyone interested in costume history, Renaissance studies, theater, and ethnography.