Frank Herbert's »Dune« (1965) is considered to be one of the most successful Science Fiction novels of the 20th century. It introduces its readers to a future universe, in which the production of the most valuable resource of the universe – ›spice‹ – is only possible on one vast desert planet called Arrakis. »Dune« offers many different motifs, including a hero that eventually turns into a superhuman being. However, the novel is also rich of orientalist semiotics and relates to a sign system existent when Herbert wrote his book. Frank Jacob discusses these semiotics in detail and shows how much of »Lawrence of Arabia« is present in the story's plot.

The human experience of war is not only remembered by societies through memorials, but also through the depiction of wars and important battles of respective national histories on screen. Very often, the image presented is related to existent semiotics, and the respective sign systems determine the image of heroic actions and violence on the screen. The present volume provides a deeper insight into the forces at play when war films are presented on the big screen and intends to show why and how violent conflicts often have an afterlife as visual media as well.

This book offers a critical study of Frank Herbert’s Dune (1965), the world’s bestselling science fiction novel. Kara Kennedy discusses the novel’s exploration of politics and religion, its influential ecological messages, the focus on the human mind and consciousness, the complex nature of the archetypal hero, and the depiction of women’s influence and control. In Dune, Herbert demonstrated that sophistication, complexity, and a multi-layered world with three-dimensional characters could sit comfortably within the science fiction genre. Underneath its deceptively simple storyline sits a wealth of historical and philosophical contexts and influences that make it a rich masterpiece open to multiple interpretations. Kennedy’s study shows the continuing relevance of the novel in the 21st century due to its classic themes and its concerns about the future of humanity, as well as the ongoing nature of issues such as ecological disruption and conflicts over resources and religion.

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

Key Terms in Translation Studies gives a comprehensive overview of the concepts which students of translation studies are likely to encounter during their study, whether at undergraduate or postgraduate level. The book includes definitions of key terms within the discipline, as well as outlines of the work of key thinkers in the field, including Eugene A. Nida, Gideon Toury, Hans J. Vermeer, and Lawrence Venuti. The list of key readings is intended to direct students towards classic articles, as well providing a springboard to further study. Accessibly written, with complicated terms and concepts explained in an easy to understand way, Key Terms in Translation Studies is an essential resource for students.

Wars create their own dynamics, especially with regard to images and language. The semiotic and semantic codes are redefined, according to the need to create an enemy image, or in reference to the results of a war that are post-event defined as just or reasonable. The semiotic systems of wars are central to the discussion of the contributions within this volume, which highlight the interrelationship of semiotic systems and their constructions during wars in different periods of history.