80% of dieters fail to keep the weight off. The hunger pangs become unbearable and sooner or later they reach for a snack, slipping back into bad habits. But the secret to successful weight loss is not will power or determination alone--it's conquering food cravings. The No Crave Diet is the first weight-loss program that specifically tackles the food cravings that cause the majority of dieters to fail. In just two weeks, you can permanently cure your cravings for fattening food and lose weight quickly, painlessly, healthfully, and permanently. Suitable for all budgets and all ages, The No Crave Diet provides a solution for any dieter who has struggled to keep the weight off, and also can help improve your overall health, lower your cholesterol and blood pressure, and reduce your risk of heart disease.--From publisher description.

Eighty per cent of people who lose weight on a diet will fail to keep that weight off. The hunger pangs will become unbearable, sooner or later they'll reach for a snack and suddenly they've slipped back into bad habits. But the secret to successful weight loss is not will power or determination alone. It's about conquering food cravings. The No-Crave Diet is the first weight-loss programme that specifically tackles the food cravings which cause the majority of dieters to fail. In just two weeks, you can permanently cure your cravings for fattening foods and lose weight quickly, painlessly, healthily and permanently. Suitable for all budgets and all ages, The No-Crave Diet provides a solution for every dieter who has struggled to keep the weight off, and can also improve your overall health, lower cholesterol, reduce blood pressure and reduce your risk of heart disease.

"Who doesn't love to cheat? Finally-- a successful weight-loss program that allows you to eat that cupcake (and still lose weight!) PEERtrainer is a wildly successful online weight loss network with over 250,000 active email subscribers and nearly a million unique visitors a month. Surrounding the peer support network is a content library of cutting-edge diet, nutrition, exercise, and weight loss information. For years, followers and weight loss professionals have asked for a PEERtrainer diet book based on PEERtrainer's best information and tools. The Cheat System Diet is that book. It will help readers lose those hardest 10 pounds, easy and fast. The diet is founded on three pillars--High Nutrient Eating, Energy, and Portions--achieved in an easy binary framework: Cheats and Eats. Cheats are essentially empty calories and Eats are nutrient-dense foods. You start with a certain number of cheats a day, and earn more by making especially healthy choices, like having a big salad before dinner. The Super Cheat System also revolutionizes how dieters think about nutrient-dense eating. PEERtrainer's Super Nutrient Index accounts for the amount of protein, good fats, and other performance nutrients in each food, which will allow dieters to incorporate super foods, like high-quality proteins, into their nutrient dense eating. This supportive, easy-to-follow approach allows you to eat well, lose weight, and enjoy those guilty pleasures. "--

As seen in the New York Times and on Good Morning America-now updated by the author. Imagine a diet that's as easy as "a spoonful of sugar" (or extra-light olive oil) twice a day. A diet that actually reduces appetite and cravings. A diet that's based on a wealth of scientific findings but is simple enough for anyone to stick to. A diet with results that amaze almost everyone who tries it. Psychology professor Seth Roberts asks a simple question most weight-loss experts haven't thought to tackle: What makes people hungry? Based on a new understanding of how the human body regulates hunger, The Shangri-La Diet presents a strikingly simple and surprisingly effective way to lose weight-without giving up favorite foods. Simple and counterintuitive, this extraordinary new diet is changing the way the world thinks about weight loss-one success story at a time.

No Snacks. No Sweets. No Seconds.* *Except on days that start with S (Saturdays, Sundays, and Special days). Developed by a problem-solving software engineer who was tired of diets that are too hard to stick with, The No-S Diet has attracted a passionate following online thanks to its elegant simplicity-and its results. Unlike fad diets based on gimmicks that lead to short-term weight-loss followed by backsliding and failure, The No-S Diet is a maintainable life plan that reminds us of the commonsense, conscious way we all know we should be eating. The book offers readers the tips, tricks, techniques and testimonials they'll need to stick with No-S for life

The co-host of TLC's hit series, Freaky Eaters, reveals the ultimate diet plan to kick the junk-food habit in just four weeks- without the pain of withdrawal. In March 2010, The Scripps Research Institute released a study showing how rats on a junk-food diet had just as difficult a time-if not more so-giving up excess fat and sugar as the rats who were struggling to recover from cocaine dependence. The results showed that certain foods actually alter the brain's chemistry, making our consumption of these foods less like an indulgence and more like an addiction. Our brains require two key neurotransmitters to maintain proper mood and function, serotonin and dopamine. We get a rush of the two when we eat junk food, but the converse is also true: If we stop eating them cold turkey, we go through serotonin and dopamine withdrawal. This is what causes so many dieters to ultimately fail. In order to successfully lose weight, explains Dr. Mike Dow, dieters should be sensitive both to their emotional and physical needs. Dr. Dow, a psychologist who specializes in addictive behavior and eating disorders, introduces a four-week program for breaking the hold that food has over the body, mind, and spirit by gradually decreasing the amount of "bad" foods while increasing activities and foods that boost serotonin and dopamine levels. Sensible and uniquely effective, Diet Rehab eliminates the withdrawal pains of most diet plans, and provides the structure for a sustainable, healthy, and happy lifestyle.

This revolutionary eating plan reveals definitive proof that sugar is addictive, and presents the first science-based program to cut out the sugar, stop the cravings that cause most diets to eventually fail, and lose weight--permanently. If you’re like most people, you’ve tried a few (or maybe many) different diets without success. The truth is, most diets work for a while, but there’s usually a point at which the dietary restrictions become too difficult to maintain. Why? Because whether you’re following a low-carb, paleo, gluten-free, or even an all-liquid green juice diet, the addictive nature of sugar causes cravings to take over and sabotage your diet-of-the-moment. In Why Diets Fail, Dr. Nicole M. Avena and John R. Talbott reveal definitive proof that sugar is addictive and present the first science-based program to stop the cravings and lose weight—permanently. A neuroscientist and food addiction expert, Dr. Avena has conducted groundbreaking research showing that sugar triggers the same responses in the brain as addictive drugs like cocaine, nicotine, and alcohol. And like those other substances, the more sugar you eat, the more you need to get the same pleasurable feelings. (No wonder your last diet didn’t stick.) Avena and Talbott’s eight-step plan walks you through the process of going sugar-free and surviving the make-or-break withdrawal period—those first few weeks when your body feels the absence of its favorite sweetener most acutely. An easy-to-use Sugar Equivalency Table developed by Talbott lists the amount of sugar in hundreds of common foods so you know precisely what to eat and what to avoid. And when it comes to what you can eat, you have a lot to choose from. In fact, you’ll probably eat more on this diet than you normally do—while continuing to lose weight. This science-based program is the diet to end all diets. It will help you break the yo-yo dieting cycle, end those maddening sugar cravings, and develop a new longing for the good food that will keep you fit, healthy, and happy.