This is the first monograph on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.

Head North The True Taste of Nordic Design is a fresh collection that draws from the highly respected history of Scandinavian design to present contemporary graphic design from five Northern countries: Denmark, Finland, Iceland, Norway, and Sweden. Characterized by simple elegance, careful use of vibrant colors and space, minimalism, and functionality, Nordic design is also recognized by its heavy application of typography and illustration. The designers featured are at the vanguard of Nordic design, bucking trends and demonstrating that design can be simple but sophisticated, lovely but not nave, and cool yet engaging. This title showcases all genres of design, from graphic design, printed books, album covers, posters, product design, fashion, and promotional design to typographic and environmental design. If youre in need of inspiration, Head North! and discover one of the largest epicenters of design in the world, a region abundant with creativity in every realm of design and art.

A book that brings together the best of contemporary Scandinavian graphics, including animation, print, illustration, web and typographic work. Scandinavian designers have influenced design audiences worldwide and many are now working in cities such as London and New York.

Printed book cultures in Scandinavia before 1525 were formed by their vicinity to expanding European book markets. Collections of prints were founded, decisions on printing books in Scandinavia were based upon thorough knowledge of what printers on the continent achieved in question of volume, quality and price. Building on a large database of contemporary provenances and statistical analyses of every possible aspect of peripheral book markets, as well as on new readings of many old and new sources, this book recalibrates scholarly looks on Scandinavian book history before the Reformation. The result is a fresh portrait of a dynamic period in cultural history which places Scandinavia, though in the geographical periphery of Europe, in the middle of European printing.

Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.