It wasn't so long ago that the white working class occupied the middle of British and American societies. But today members of the same demographic, feeling silenced and ignored by mainstream parties, have moved to the political margins. In the United States and the United Kingdom, economic disenfranchisement, nativist sentiments and fear of the unknown among this group have even inspired the creation of new right-wing parties and resulted in a remarkable level of support for fringe political candidates, most notably Donald Trump. Answers to the question of how to rebuild centrist coalitions in both the U.S. and U.K. have become increasingly elusive. How did a group of people synonymous with Middle Britain and Middle America drift to the ends of the political spectrum? What drives their emerging radicalism? And what could possibly lead a group with such enduring numerical power to, in many instances, consider themselves a "minority" in the countries they once defined? In The New Minority, Justin Gest speaks to people living in once thriving working class cities--Youngstown, Ohio and Dagenham, England--to arrive at a nuanced understanding of their political attitudes and behaviors. In this daring and compelling book, he makes the case that tension between the vestiges of white working class power and its perceived loss have produced the unique phenomenon of white working class radicalization.

Trenchant and groundbreaking work -- Molly Ball, ÂNational Political Correspondent, TIME Magazine The go-to source for understanding how demographic change is impacting American politics. - Jonathan Capehart, The Washington Post and MSNBC A treasure trove -- Thomas B. Edsall, Columnist, The New York Times A joy to read. . . A tour de force -- Eric Kaufmann, Professor of Politics, Birkbeck College, University of London How do societies respond to great demographic change? This question lingers over the contemporary politics of the United States and other countries where persistent immigration has altered populations and may soon produce a majority minority milestone, where the original ethnic or religious majority loses its numerical advantage to one or more foreign-origin minority groups. Until now, most of our knowledge about largescale responses to demographic change has been based on studies of individual people's reactions, which tend to be instinctively defensive and intolerant. We know little about why and how these habits are sometimes tempered to promote more successful coexistence. To anticipate and inform future responses to demographic change, Justin Gest looks to the past. In Majority Minority, Gest wields historical analysis and interview-based fieldwork inside six of the world's few societies that have already experienced a majority minority transition to understand what factors produce different social outcomes. Gest concludes that, rather than yield to people's prejudices, states hold great power to shape public responses and perceptions of demographic change through political institutions and the rhetoric of leaders. Through subsequent survey research, Gest also identifies novel ways that leaders can leverage nationalist sentiment to reduce the appeal of nativism--by framing immigration and demographic change in terms of the national interest. Grounded in rich narratives and surprising survey findings, Majority Minority reveals that this contentious milestone and its accompanying identity politics are ultimately subject to unifying or divisive governance.

Amidst discontent over America's growing diversity, many white Americans now view the political world through the lens of a racial identity. Whiteness was once thought to be invisible because of whites' dominant position and ability to claim the mainstream, but today a large portion of whites actively identify with their racial group and support policies and candidates that they view as protecting whites' power and status. In White Identity Politics, Ashley Jardina offers a landmark analysis of emerging patterns of white identity and collective political behavior, drawing on sweeping data. Where past research on whites' racial attitudes emphasized out-group hostility, Jardina brings into focus the significance of in-group identity and favoritism. White Identity Politics shows that disaffected whites are not just found among the working class; they make up a broad proportion of the American public - with profound implications for political behavior and the future of racial conflict in America.

"The most profane, hilarious, and insightful book I've read in quite a while." — BEN SHAPIRO "Kevin Williamson's gonzo merger of polemic, autobiography, and batsh*t craziness is totally brilliant." — JOHN PODHORETZ, Commentary "Ideological minorities – including the smallest minority, the individual – can get trampled by the unity stampede (as my friend Kevin Williamson masterfully elucidates in his new book, The Smallest Minority)." — JONAH GOLDBERG “The Smallest Minority is the perfect antidote to our heedless age of populist politics. It is a book unafraid to tell the people that they’re awful.” — NATIONAL REVIEW "Williamson is blistering and irreverent, stepping without doubt on more than a few toes—but, then again, that’s kind of the point." — THE NEW CRITERION "Stylish, unrestrained, and straight from the mind of a pissed-off genius." — THE WASHINGTON FREE BEACON Kevin Williamson is "shocking and brutal" (RUTH MARCUS, Washington Post), "a total jack**s" (WILL SALETAN, Slate), and "totally reprehensible" (PAUL KRUGMAN, New York Times). Reader beware: Kevin D. Williamson—the lively, literary firebrand from National Review who was too hot for The Atlantic to handle—comes to bury democracy, not to praise it. With electrifying honesty and spirit, Williamson takes a flamethrower to mob politics, the “beast with many heads” that haunts social media and what currently passes for real life. It’s destroying our capacity for individualism and dragging us down “the Road to Smurfdom, the place where the deracinated demos of the Twitter age finds itself feeling small and blue.” The Smallest Minority is by no means a memoir, though Williamson does reflect on that “tawdry little episode” with The Atlantic in which he became all-too-intimately acquainted with mob outrage and the forces of tribalism. Rather, this book is a dizzying tour through a world you’ll be horrified to recognize as your own. With biting appraisals of social media (“an economy of Willy Lomans,” political hustlers (“that certain kind of man or woman…who will kiss the collective ass of the mob”), journalists (“a contemptible union of neediness and arrogance”) and identity politics (“identity is more accessible than policy, which requires effort”), The Smallest Minority is a defiant, funny, and terrifyingly insightful book about what we human beings have done to ourselves.

"I recommend a book by Professor Williams, it is really worth a read, it's called White Working Class." -- Vice President Joe Biden on Pod Save America An Amazon Best Business and Leadership book of 2017 Around the world, populist movements are gaining traction among the white working class. Meanwhile, members of the professional elite—journalists, managers, and establishment politicians--are on the outside looking in, left to argue over the reasons. In White Working Class, Joan C. Williams, described as having "something approaching rock star status" by the New York Times, explains why so much of the elite's analysis of the white working class is misguided, rooted in class cluelessness. Williams explains that many people have conflated "working class" with "poor"--but the working class is, in fact, the elusive, purportedly disappearing middle class. They often resent the poor and the professionals alike. But they don't resent the truly rich, nor are they particularly bothered by income inequality. Their dream is not to join the upper middle class, with its different culture, but to stay true to their own values in their own communities--just with more money. While white working-class motivations are often dismissed as racist or xenophobic, Williams shows that they have their own class consciousness. White Working Class is a blunt, bracing narrative that sketches a nuanced portrait of millions of people who have proven to be a potent political force. For anyone stunned by the rise of populist, nationalist movements, wondering why so many would seemingly vote against their own economic interests, or simply feeling like a stranger in their own country, White Working Class will be a convincing primer on how to connect with a crucial set of workers--and voters.

In Minority Business Success, authors Leonard Greenhalgh and James Lowry chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are well on their way to becoming the majority of our workforce and a large part of our entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy. The beginning of this book summarizes demographic changes in America and shows why it's in the national interest to foster the survival, prosperity, and growth of minority-owned businesses. The authors outline why these businesses are vital to the solution to our current economic woes. Next, the book turns to what minority firms must do to take their place in major value chains, and, finally, the book examines what governments, corporations, and support organizations ought to be doing to foster minority inclusion. In total, Greenhalgh and Lowry lay out a new paradigm for developing minority businesses so that they can fully contribute to our national competitive advantage and prosperity.

The New York Times and Washington Post bestseller that sparked a national conversation about America's new progressive, multiracial majority, updated to include data from the 2016 election With a new preface and afterword by the author When it first appeared in the lead-up to the 2016 election, Brown Is the New White helped spark a national discussion of race and electoral politics and the often-misdirected spending priorities of the Democratic party. This "slim yet jam-packed call to action" (Booklist) contained a "detailed, data-driven illustration of the rapidly increasing number of racial minorities in America" (NBC News) and their significance in shaping our political future. Completely revised and updated to address the aftermath of the 2016 election, this first paperback edition of Brown Is the New White doubles down on its original insights. Attacking the "myth of the white swing voter" head-on, Steve Phillips, named one of "America's Top 50 Influencers" by Campaigns & Elections, closely examines 2016 election results against a long backdrop of shifts in the electoral map over the past generation—arguing that, now more than ever, hope for a more progressive political future lies not with increased advertising to middle-of-the-road white voters, but with cultivating America's growing, diverse majority. Emerging as a respected and clear-headed commentator on American politics at a time of pessimism and confusion among Democrats, Phillips offers a stirring answer to anyone who thinks the immediate future holds nothing but Trump and Republican majorities.