Lance Allred once lived the masculine dream, succeeding in the hypercompetitive world of the NBA—only to discover that it was really a nightmare. In The New Alpha Male, Lance shares the gritty truths he's learned about modern masculinity, offering a new and much more fulfilling way forward for men from all walks of life.

The business world swarms with alpha males—powerhouses who take charge, produce astonishing results, and bring enormous value to their organizations. But many alphas also leave a path of destruction in their wake. Competitive, belligerent, and impatient, these hard-charging leaders can run roughshod over colleagues and employees, to the detriment of their careers and the bottom line. In Alpha Male Syndrome, Kate Ludeman and Eddie Erlandson build on their Harvard Business Review article “Coaching the Alpha Male”—sounding a wake-up call to all alphas and the companies they work for. The authors show alphas how to leverage their unique strengths while confronting their destructive “flip side risks.” They describe the distinguishing dynamics of the alpha male syndrome and identify four breeds: commanders, executors, strategists, and visionaries. By understanding each type’s nuances, alphas can transform themselves into more effective leaders. And those who work with alphas can transform nightmare work groups into collaborative dream teams. Exercises, checklists, and tips enable readers to harness the enormous power of the alpha personality while minimizing the downsides of alpha behavior.

Men are losing their masculinity. Guys are urged to get in touch with their "feminine" side at the expense of the traditional attributes that make men "male." Not only has "manliness" become a dirty word in a society of beta males and couch potatoes, but there's actually less and less of it in the blood of too many American men, with studies showing declines in average testoterone levels over the past 20 years. Today's men need a major adjustment of alpha attitude, and "Alpha Male Challenge" is the 10-week plan for reclaiming the masculine, competitive edge guys need to be on top of their game in every aspect of their lives. It's the new blueprint for the "true" Alpha Male--the ideal of masculine excellence today. More than just another fitness book, this three-part exercise, diet, and mind-set overhaul features: the revolutionary MaleScale assessment questionnaire that measures the physical and mental traits that define the true Alpha Male; a step-by-step regimen to develop the Four C's of Alpha Attitude: commitment, confidence, courage, and conscience; the Alpha Wave Basic Training program to build muscle, burn fat, and produce testosterone; the Work Heart/ Play Heart cardio system; and the Alpha Fuel Solution, a convenient approach to food and supplements with simple Fuel Rules based on what the human body was designed to eat over the past 2.5 million years, tweaked with cutting edge innovations. This is a straightforward instruction manual to build the kind of man these hard times demand: ruggedly powerful and supremely confident. It will help guys become more successful in their workouts, in their careers, and even in their relationships, as they learn to embody the everyday heroism of the true Alpha Male.

The new model for business success: replace top-down Alpha management with collaboration, connection, and increased job satisfaction—the Beta model The Fall of the Alphas explores the sweeping changes taking place in the corporate and social cultures of today's most successful organizations. Utilizing years of advising companies of all sizes, hypergrowth startups to Fortune 500 company management teams, Dana Ardi identifies a pivotal evolutionary moment: the decline of the traditional Alpha-model (the top-down, male-dominated, authoritarian, corner-office hierarchy that has ruled organizational landscapes for so long), as it is replaced by collaboration, connectivity, and the sharing of power. As Ardi persuasively demonstrates, in the new Beta organization, it is the team players, the sage advisors, the network experts, the trusted assistants, and the communications facilitators who are coming to the fore, as savvy managers learn to lead through influence and collaboration rather than authority and competition. From technology behemoths to small and medium-sized businesses, Beta has become the new paradigm for success in today's challenging market. With insight and practical guidance, Dana Ardi shows how any business organization or team can re-organize from Alpha to Beta—and be more effective, flexible, and profitable

Unlock the secret to becoming a true alpha male and begin your path to unstoppable self-confidence! Have you always wanted to tap into the secret of confidence, inner strength, self-discipline and more? Do you want to learn how you can effortlessly charm women, radiate charisma, and supercharge your dating life? Or do you want to master the art of small-talk and develop the techniques you need to manifest your true potential? Then this collection is for you! Drawing the profound insights and powerful strategies of 11 different alpha male guides, this ultimate playbook reveals the proven ways that you can develop the mindsets and skills you need to unlock your full potential and begin succeeding in your personal, professional, and social life. Built on a foundation of timeless wisdom and practical exercises, this life-changing collection will arm you with the knowledge you need to start becoming more confident, radiating charisma, and charming women with ease. No matter your life goals, or what kind of man you are, these tried-and-tested lessons are specially designed so that any man can benefit from them. If you want to boost your mental resilience, improve your leadership skills, and become a real master of seduction, then Alpha Male Mastery is a must-read for you. Ranging across topics including human psychology, biology, philosophy, and the science of seduction, these 11 books will shine an illuminating light on the true nature of masculinity - and how you can use it to overcome whatever challenges you're facing. Here's just a little of what you'll discover inside this ultimate collection: Breaking Down The Secret Psychology of Attraction - and How You Can Use It To Your Advantage How To Tap Into The Art of Self-Confidence and Master Small Talk Surprisingly Simple Habits To Start Cultivating Willpower and Self-Discipline How To Channel Your Self-Confidence and Start Developing a Magnetic Charisma Highly-Effective Hypnosis and Affirmations For Alpha Men Exploring The Art of Seduction - and How You Can Learn To Charm Women Effortlessly And So Much More... Perfect for any man who wants to grow into their full potential and start harnessing proven psychological techniques to enrich your life and dare to achieve your dreams, this 11-book Alpha Male Mastery collection lets you harness centuries of collective male wisdom for a life of purpose and lasting happiness. 11 BOOKS COLLECTION: 1 - What Women Want 2 - Psychology of Attraction 3 - Art of Self-Confidence 4 - Body Language Secrets 5 - Small Talk Habits 6 - Art of Seduction 7 - Manipulation and Persuasion 8 - How to Date Women 9 - Self-Discipline for Alpha Men 10 - Self-Hypnosis and Affirmations 11 - Intimacy in Bed Are you ready to start becoming the alpha male you were born to be? Then scroll up and grab your copy today!

Man's Definitive Guide To Becoming An Alpha MaleThere is a secret that most men haven't discovered yet. This secret lies within themselves and waiting to be opened. TODAY, you are going to find out what that secret is.Alpha Male: Alpha Male Bible - Become Legendary, A Lion Amongst Sheep is your step-by-step guide to unleashing the sleeping character within you. This book will show you how to be more confident, approachable, and simply become an alpha male. If you're ever wondering what an alpha male is, and how they are different from the regular guys, just keep reading and let us help you find out!Here are 6 characteristics of and Alpha Male:* Cool and charming* Confident but not boastful* People like to talk to them and respect them.* Girls want to always hangout with them* They grab attention effortlessly* They are strong leaders who take initiative.* They don't care about their looks * They are original So there you have it, those are just a few characteristics that we're sure you want to develop in yourself!When you read Alpha Male: Alpha Male Bible - Become Legendary, A Lion Amongst Sheep you will embark on a transformation that will surely surprise all the people you know. Change is about to come in your life, so grab this opportunity and learn how to:* Become passionate* See things differently* Become a great leader * Dress well and impress* Converse with confidence* Get all the girls you wantBecome a lion amongst the sheep of men!

In the transformative pages of "The New Alpha: Understanding and Attracting Emotionally Mature Men," readers embark on a profound journey to redefine modern masculinity and discover the essence of emotional maturity in relationships. This insightful guide delves deep into the heart of what makes a man truly attractive—not just outward strength, but inner emotional depth and intelligence.