This collection of essays examines how sport has contributed to shaping and expressing Native American identity-from the attempt of the old Indian Schools to "Americanize" Native Americans through sport to the "Indian mascot" controversy and what it says about the broader publ...

This text offers a considerate and critical account of the Native American sporting experience. It challenges popular images of indigenous athletes and athletics exploring social categories, particularly gender and race and their implications.

Amid controversies surrounding the team mascot and brand of the Washington Redskins in the National Football League and the use of mascots by K–12 schools, Americans demonstrate an expanding sensitivity to the pejorative use of references to Native Americans by sports organizations at all levels. In Indian Spectacle, Jennifer Guiliano exposes the anxiety of American middle-class masculinity in relation to the growing commercialization of collegiate sports and the indiscriminate use of Indian identity as mascots. Indian Spectacle explores the ways in which white, middle-class Americans have consumed narratives of masculinity, race, and collegiate athletics through the lens of Indian-themed athletic identities, mascots, and music. Drawing on a cross-section of American institutions of higher education, Guiliano investigates the role of sports mascots in the big business of twentieth-century American college football in order to connect mascotry to expressions of community identity, individual belonging, stereotyped imagery, and cultural hegemony. Against a backdrop of the current level of the commercialization of collegiate sports—where the collective revenue of the fifteen highest grossing teams in Division I of the National Collegiate Athletic Association (NCAA) has well surpassed one billion dollars—Guiliano recounts the history of the creation and spread of mascots and university identities as something bound up in the spectacle of halftime performance, the growth of collegiate competition, the influence of mass media, and how athletes, coaches, band members, spectators, university alumni, faculty, and administrators, artists, writers, and members of local communities all have contributed to the dissemination of ideas of Indianness that is rarely rooted in native people’s actual lives.

Offers full coverage of Native American athletes and athletics from historical, cultual and indigenous perspectives, from before European intervention to the 21st century. There are entries devoted to broader cultural themes, and how these affect and are affected by the sport.

Though many Americans might be aware of the Olympian and football Hall of Famer Jim Thorpe or of Navajo golfer Notah Begay, few know of the fundamental role that Native athletes have played in modern sports: introducing popular games and contests, excelling as players, and distinguishing themselves as coaches. The full breadth and richness of this tradition unfolds in Native Athletes in Sport and Society, which highlights the accomplishments of Indigenous athletes in the United States and Canada but also explores what these accomplishments have meant to Native American spectators and citizens alike. ø Here are Thorpe and Begay as well as the Winnebago baseball player George Johnson, the Snohomish Notre Dame center Thomas Yarr, the Penobscot baseball player Louis Francis Sockalexis, and the Lakota basketball player SuAnne Big Crow. Their stories are told alongside those of Native athletic teams such as the NFL?s Oorang Indians, the Shiprock Cardinals (a Navajo women?s basketball team), the women athletes of the Six Nations Reserve, and the Fort Shaw Indian Boarding School?s girls? basketball team, who competed in the 1904 World?s Fair. Superstars and fallen stars, journeymen and amateurs, coaches and gatekeepers, activists and tricksters appear side by side in this collection, their stories articulating the issues of power and possibility, difference and identity, representation and remembrance that have shaped the means and meaning of American Indians playing sport in North America.

Including the work of top sports communication researchers, Examining Identity in Sports Media explores identity issues, including gender, ethnicity, nationality, sexual orientation, and (dis)ability, as well as the intersections within these various identity issues. This co-edited, twelve-chapter book investigates how various identity groups are framed, treated, affected, and shaped by a ubiquitous sports media, including television, magazines, film, the Internet, and newspapers. While other books may devote a chapter or section to issues of identity in sports media, this book offers a complete examination of identity from cover to cover, allowing identity variables to be both isolated and intermingled to capture how identity is negotiated within sports media platforms. Far more than a series of case studies, this book surveys the current state of the field while providing insight on future directions for identity scholarship in sports communication. Examining Identity in Sports Media is ideal for undergraduate or graduate-level courses in Sports Communication, Sports Media, Media Criticism, Sports Sociology, Gender Communication, and Identity Politics.