"Whether you're new to enrollment management or just want to fine-tune your program, this handbook offers wise counsel on broad strategies as well as tactics you can put to use immediately. Expert authors bring the unique independent school perspective to advice about how to: structure your enrollment management operation for results; make smart use of tuition setting, financial aid, and institutional discounting to reach enrollment and revenue targets; lay the foundation for success through institutional research, strategic marketing planning, brand stories, and technology; coordinate recruitment and retention so your school doesn't lose hard-won students at re-enrollment time; [and] ensure your enrollment management is streamlined, not siloed -- a school-wide approach from the time families first learn of your school until their students graduate."--Back cover.

Although the advancement of educational technologies is often discussed in a teaching capacity, the administration aspect of this research area is often overlooked. Studying the impact technology has on education administration not only allows us to become familiar with the most current trends and techniques in this area, but also allows us to discover the best way forward in all aspects of education. The Handbook of Research on Technology-Centric Strategies for Higher Education Administration is a pivotal resource covering the latest scholarly information on the application of digital media among aspects of tertiary education administration such as policy, governance, marketing, leadership, and development. Featuring extensive coverage on a broad range of topics and perspectives including virtual training, blogging, and e-learning, this book is ideally designed for policy makers, researchers, and educators seeking current research on administrative-based technology applications within higher education.

Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory, morality in marketing, using marketing research, face-to-face marketing, putting life into admission publications, managing institutional identity, public relations, targeting print advertising, audiovisual marketing, information systems and enrollment management, the roles of the trustee and teachers in marketing, working with a marketing consultant, multicultural marketing, and understanding the international market. Appendices contain summaries of extensive marketing research conducted by the National Association of Individual Schools (NAIS). (LMI)

Tuition, supplemented by income from auxiliary programs such as extended day and summer programs, is how you fund your school. But how do you use tuition to sustain education excellence over time? The Tuition Book: Theory, Implementation, and Financial Aid is your comprehensive resource guide. It provides solid research in tuition setting and proven techniques for implementation that will support your school in remaining viable and on mission. An examination of financial aid policy addresses need-based aid, merit scholarships, financial aid processing, financial aid to further mission, tuition remission vs. financial aid, and much more. The Tuition Book will help your school charge the right tuition and establish positive financial aid policies to keep it on a solid footing for years to come. The Tuition Book guides you through mission-based tuition setting, and helps you to: Define your school type before setting price; Keep your school "accessible"; Examine the erroneous premises employed in tuition setting; Deal with hidden inflation; Announce tuition and guide parents through increases; Increase income from tuition; Educate parents to shift them from "contract" to "community" thinking; Project enrollments for your budget, and flex student numbers per grade; Find "hidden" space in your school; Learn strategies for investing short-term funds; Gain many more insights to help you set appropriate tuition and develop financial strategies. - Publisher

Amplified Advantage investigates the value and impact of today’s small liberal arts colleges through an extended examination of a recent cohort of students attending them. It demonstrates how these colleges sometimes succeed and sometimes fail in equalizing the experience of all their students. But there is more to the book than that. Although primarily an account of life and learning at small liberal arts colleges in the US today, scholars will find much of theoretical interest underlying the account. The context of the small liberal arts college is used to unpack how class works. Unlike many other books written about class in college, Amplified Advantage is not exclusively focused on how some students fare less well than their peers, but rather how all students’ strategies are affected by their past experiences and classed expectations, particularly in the context of growing inequality. Amplified Advantage draws on Bourdieu’s theory of class, particularly his concepts of capitals operating in a field, and habitus as way of understanding agent’s structured but generative choices, to demonstrate how inequalities are met, resisted, and ultimately reproduced across generations. Chapter by chapter, the book lays out the many ways that class continues to play a role in the college experience, from choosing a major, to frequency of faculty interaction, to participation in the extra-curriculum. The last chapters demonstrate the differential burden of debt on graduates and the impact of varied parental support after graduation. Amplified Advantages adds to our understanding of how class works, the impact of parents and families on social reproduction, and the ways that colleges and universities can contribute to or reduce inequalities.

Improve student enrollment outcomes and meet institutional goals through the effective management of student enrollments. Published with the American Association for Collegiate Registrars and Admissions Officers (AACRAO), the Handbook of Strategic Enrollment Management is the comprehensive text on the policies, strategies, practices that shape postsecondary enrollments. This volume combines relevant theories and research, with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide a comprehensive guide to the complex world of Strategic Enrollment Management (SEM). SEM focuses on achieving enrollment goals, and sustaining institutional revenue and serving the needs of students. It provides insights into the ways SEM is practiced across four-year institutions, community colleges, and professional schools. More than just an enhanced approach to admissions and financial aid, SEM examines the student's entire educational cycle. From entry through graduation, this volume helps SEM professionals and graduate students interested in enrollment management to anticipate change and balancing the goals of revenue, access, diversity, and prestige. The Handbook of Strategic Enrollment Management: Provides an overview of the thinking of leading practitioners that comprise SEM organizations, including marketing, recruitment, and admissions; tuition pricing; financial aid; the registrar's role, academic advising; and, retention Includes up-to-date research on current issues in SEM including college choice, financial aid, student persistence, and the effective use of technology Guides readers creating strategic enrollment organizations that fit the unique history, culture, and policy context of your campus Strategic enrollment management has become one of the most important administrative areas in postsecondary education, and it is being adopted in countries around the globe. The Handbook of Strategic Enrollment Management is for anyone in enrollment management, admissions, financial aid, registration and records, orientation, marketing, and institutional research who wish to enhance the health and vitality of his or her institution. It is also an excellent text for graduate programs in higher education and student affairs.