A no-holds-barred examination of 'ethical' consumerism.

Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption. A half-hour documentary capturing interviews with consumers in eight countries is included on an accompanying DVD.

A no-holds-barred examination of 'ethical' consumerism.

This edited volume aims to describe the transformation of supply chain management (SCM) and logistics services by merging sustainable logistics, SCM, sustainable consumption and lifestyle research. This assessment of the transformation potential serves the development of sustainable business models and optimized decision-making systems for achieving sustainable economic value creation within a green economy. In 5 sections, the volume takes a unique transdisciplinary approach to assess sustainable business practices within SCM and the logistics sector, and to understand the interactions between logistics services and consumer lifestyles while creating transparency within the decision making process. This book will be of particular interest to academics, policymakers, planners, and politicians. Section 1 introduces readers to the importance of blended research and innovation between sustainable SCM and consumer lifestyles for transformation towards a green economy. Section 2 addresses the question of how trends and developments in consumption behavior and lifestyles influence the development of sustainable logistics. Section 3 discusses the transformation potential towards sustainable logistics using the food sector as an example. Section 4 focuses on strategic decision making in SCM, and how long-term improvements of sustainability performance can be achieved. Section 5 concludes with policy recommendations as well as research and innovation perspectives for future sustainable development with SCM and logistics.

Logistics Social Responsibility (LSR) emerged as a concept to integrate sustainability throughout logistics-oriented processes in the supply chain. Hence, logistics services are linked to sustainability requirements. To meet these requirements, logistics service providers can respond to their responsibility by reducing the ecological and social impact in the supply chain. Moreover, it has been recognized that consumers also need to adapt to sustainability requirements: e.g., by supporting sustainable logistics strategies with their monetary “votes” or by changing their own consumption behavior. This “shared responsibility” requires mutual support and cooperation. Therefore, the core of this dissertation is that logistics service providers can further support sustainable development by facilitating more sustainable consumer choices. To enhance LSR activities, the link to the dynamic capabilities theory is investigated. Here, several capabilities have been identified through which managers can pool their knowledge and skills to generate new knowledge, solutions or resource configurations. Using these capabilities in a strategic manner, logistics service providers can purposefully change their business environment by forming new partnerships or changing existing relationships to gain from developing new business practices stressing sustainable purposes.

Focusing on ethical consumers, their behaviour, discourses and narratives as well as the social and political contexts in which they operate, this text provides a summary of the manner and effectiveness of their actions.