What’s the best way to transform teams, elevate leaders and catapult careers? Launch a Moonshot — a game-changing project that disrupts business as usual. Drawing on the seminal 1961 Moonshot story of President Kennedy as well as real-life stories from the authors’ work, The Moonshot Effect steps you through the elements of a successful moonshot, from assembling a high performance team, selling your vision and executing the plan. The Moonshot Effect is a must-read for leaders and includes 24 critical practices that are not only essential to leading and managing a successful moonshot, but can benefit executives and entrepreneurs on a daily basis. With Lisa and Kate as your guides, you'll be ready to launch your own moonshot. Kate Purmal and Lisa Goldman were members of extraordinary moonshot teams early in their careers and have since inspired, led or guided countless moonshot projects. Today, they speak and write about the power of moonshots and challenge CEOs, leaders and their teams to launch projects that will transform their businesses and careers.

Do you dream of achieving something extraordinary? Do you yearn to push boundaries and make a real difference in the world? The Moonshot Mindset is your guide to igniting your passion and propelling yourself towards achieving the seemingly impossible. This book is more than just a roadmap to achieving a single audacious goal. It's a philosophy for approaching life with a sense of relentless curiosity, unwavering determination, and a continuous pursuit of excellence. In The Moonshot Mindset, you'll discover: The power of audacious thinking: Learn how to break free from limitations and set goals that truly inspire you. The core principles of the Moonshot Mindset: Embrace abundance thinking, develop a growth mindset, and learn to see failures as stepping stones on your journey. Crafting your Moonshot vision: Identify your passion, uncover your "why," and articulate a clear and compelling vision for your ambitious goal. Building your rocket: Develop a strategic plan to break down your Moonshot into achievable milestones and assemble a supportive team to fuel your success. Navigating the cosmos: Learn how to conquer self-doubt, stay motivated, and bounce back from setbacks with resilience. Leaving a lasting legacy: Discover how your Moonshot pursuit can create a positive impact on the world and inspire others to reach for the stars. The Moonshot Mindset is for anyone who: Feels stuck in a rut and desires a more fulfilling life. Wants to make a significant contribution to the world. Yearns to push their limits and achieve something extraordinary. Seeks a growth mindset and a lifelong pursuit of learning. Embrace the Moonshot Mindset and embark on a transformative journey towards achieving your wildest dreams. The stars are not the limit – they are just the beginning!

Solve the world's biggest problems and create a better future In Building Moonshots: 50+ Ways to Turn Radical Ideas Into Reality, a team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service. Each proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You'll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more. You'll also find: Ways to go beyond white papers and vision statements to a place where your ideas become a tangible reality Strategies for creating a better future by transforming seemingly impossible ideas into concrete products Methods for bringing to life radical and innovative solutions to the world’s greatest challenges Destined to become the seminal, go-to source for visionaries, gamechangers, and leaders imagining the apparently impossible and determined to achieve it, Building Moonshots is a can't-miss book for entrepreneurs, founders, product development heads, and other business leaders.

The former Apple CEO “delivers a clear message to individuals, entrepreneurs, and corporations: change . . . or wither” (Booklist). The future belongs to those who see the possibilities before they become obvious. This is the most exciting time ever to be part of the business world. Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1961 was one of those events—the invention of the Apple personal computer was another. In this book, John Sculley, former CEO of both Pepsi and Apple, discusses an era that is giving birth to numerous groundbreaking events and inventions—moonshots—that will change the way we live and work for generations to come. He offers wisdom for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars—while changing people’s lives for the better. Moonshot! lays out a roadmap for building a truly transformative business, beginning with a can’t-fail concept and drawing on clear examples from companies who’ve done innovation right.

IS A NEW DARK AGE COMING? As a candidate, President Biden boldly promised that America “would transition away from the oil and gas industry,” replacing it with “renewable energy over time.” He further doubled down on that promise by issuing executive orders on his first day in office. But has anyone really asked the question, is that possible? Fossil fuels have lifted humanity from the depths of poverty, the drudgery of manual labor, the edge of starvation and being captive to the whims of nature. The President’s proposals put all of that progress at risk by the idea that renewables can replace fossil fuels and the thousands of products derived from them. Too much of the debate and discussion about energy is rampant with overly simplistic ideas and misinformation. Take a journey through history and discover how fossil fuels touch every aspect of life, making humanity wealthier, healthier, and safer. Will the proposed world of renewable energy be bright or will it usher in a coming dark age?

Innovation Book of the Year Award 2021 "Absolutely indispensable for all global leaders." Cecilia MoSze Tham, award-winning futurist "Strategic thinking to create the future of your company." Paul Almeida, Dean, Georgetown University "If disruption is of interest to you, you should read Bofarull." Soumitra Dutta, Dean, University of Oxford "Provides real models to turn challenges into opportunities." Natalia Olson, former SME advisor to President Obama "A new habit that you can systematically apply in your company." Pablo Rodriguez, Director of Google's office of the CTO With recent developments in the technology market, it may seem like the age of the Silicon Valley moonshot is over for now. Disruption and corporate resilience have become the new normal. In this book, originally written at the beginning of the pandemic, Ivan Bofarull, Chief Innovation Officer at Esade, the global business school, had the foresight to anticipate a period of retrenchment of grand corporate moonshots. Instead, he focused his research on how to embed moonshot thinking as a mindset in each company, putting this at the core of an operating system for decision making and business transformation. After reading this book, you will be better at: Adopting an entrepreneurial mindset with moonshot thinking, a mental model that aims for 10x improvements that force you to rethink your foundations from the ground up. Becoming a disruption "pro": understanding its actual meaning, which signals it emits, how to anticipate it, and how to make the most of it. Being systematic as an innovator, by designing an operating system for continuous transformation.

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.