The Mercifully Brief, Real World Guide To-- Attracting the Attention Your Cause Deserves
Title | The Mercifully Brief, Real World Guide To-- Attracting the Attention Your Cause Deserves PDF eBook |
Author | Joseph Barbato |
Publisher | Emerson & Church, Publishers |
Total Pages | 116 |
Release | 2005 |
Genre | Business & Economics |
ISBN | 9781889102061 |
To attract attention to your cause, you could:o Paint your building Day-Glo orangeo Blare hip hop music from the rooftopo Have staff members sport Mohawk haircutsBut if you're a bit less bombastic, and searching for innovative (and more palatable) ways to attract ongoing attention, you'll fare much better with Joseph Barbato's Attracting the Attention Your Cause Deserves.First, let's make clear what this book is NOT.It is not a guide for writing press releases.It is not a manual for creating a speaker's bureau.It is not a treatise offering PR palaver.All of those hairs have been split many times over.Attracting the Attention Your Cause Deserves is something far more useful and invigorating to those wanting to advance the good work of their organization.Think of it as a "Trade Secrets Revealed" book, one allowing you to accomplish three critical objectives for your cause:1) Greater visibility2) A broader constituency3) More money raisedWith more than a million nonprofit organizations in existence, there's a lot of noise out there. Shouting won't get you noticed everybody's doing that. And everybody's tuning it out. What will attract attention is following Joseph Barbato's field-tested advice. Take his insider wisdom to heart. It spills over every single page of this book.Then, even if you whisper, rest assured you'll still be heard.
The Mercifully Brief, Real World Guide to Raising Thousands (if Not Tens of Thousands) of Dollars with Email
Title | The Mercifully Brief, Real World Guide to Raising Thousands (if Not Tens of Thousands) of Dollars with Email PDF eBook |
Author | Madeline Stanionis |
Publisher | Emerson & Church, Publishers |
Total Pages | 124 |
Release | 2006 |
Genre | Business & Economics |
ISBN | 9781889102054 |
Perhaps you're skeptical.After reading the title of this book, you?re saying: ?Sure, Red Cross and Salvation Army can raise tons of money with email, but my agency isn?t a brand name. You?re telling me I can do the same!?? Well, no. Author Madeline Stanionis isn?t claiming that. She?s President of Donordigital, not Pollyanna. What she is saying is that you can raise a healthy amount - thousands if not tens of thousands of dollars - if you approach email fundraising with a measure of intelligence and creativity.And you?ve got to hand it to Stanionis. Any consultant who would give away the store as she does in this book has something grander in mind than her own self interest.And give away the store is what the author does. Generously dispensing advice, insider tips, and recommendations she usually commands tidy sums for, Stanionis reveals precisely what you need to do, step by step, to raise substantial money with email.And while it?s not as simple as sending hastily written emails every week or month, neither is it unduly complicated or time-consuming.At heart, raising thousands of dollars with email is all about building your list, using timing to your advantage, crafting a series of coherent messages, presenting your email in a visually appealing way, and carefully observing your returns for clues that can guide your future efforts.That?s it really. And any organization following Stanionis? trenchant advice will see immediate results.Further, there?s plenty of material in the book to customize and adapt, as Stanionis offers a wealth of sample emails from diverse organizations.And taking it a step further, in the Resources section of the book, the author shows you how to identify just the help you might need (a "messaging vendor" who can send your emails, for example).Other books talk about ?Internet fundraising," which usually encompasses e-commerce strategies such as online shopping malls and auctions. That?s all well and good, but many of us want to know one simple thing - how can we raise more money with email? And do it now? Raising Thousands (if Not Tens of Thousands) of Dollars with Email puts that question to rest.
The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by Mail
Title | The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by Mail PDF eBook |
Author | Mal Warwick |
Publisher | Emerson & Church, Publishers |
Total Pages | 116 |
Release | 2005 |
Genre | Business & Economics |
ISBN | 9781889102092 |
Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right?Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail.And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he has scores of them to draw from). Nearly $150,000 was raised from just 2,400 people, many of whom had never given more than $100 to the cause.Just as remarkable, the final fundraising cost for this effort was eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer?Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this admirably slim book, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results.
The Writers Directory
Title | The Writers Directory PDF eBook |
Author | |
Publisher | |
Total Pages | 728 |
Release | 2013 |
Genre | Authors, American |
ISBN |
American Book Publishing Record
Title | American Book Publishing Record PDF eBook |
Author | |
Publisher | |
Total Pages | 784 |
Release | 2005 |
Genre | American literature |
ISBN |
Raising More Money with Newsletters Than You Ever Thought Possible
Title | Raising More Money with Newsletters Than You Ever Thought Possible PDF eBook |
Author | Tom Ahern |
Publisher | Emerson & Church, Publishers |
Total Pages | 132 |
Release | 2005 |
Genre | Business & Economics |
ISBN | 9781889102078 |
Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.
A Stranger in the House of God
Title | A Stranger in the House of God PDF eBook |
Author | John Koessler |
Publisher | Zondervan |
Total Pages | 227 |
Release | 2009-08-30 |
Genre | Religion |
ISBN | 0310864216 |
Growing up the son of agnostics, John Koessler saw a Catholic church on one end of the street and a Baptist on the other. In the no-man’s land between the two, this curious outside wondered about the God they worshipped—and began a lifelong search to comprehend the grace and mystery of God. A Stranger in the House of God addresses fundamental questions and struggles faced by spiritual seekers and mature believers. Like a contemporary Pilgrim’s Progress, it traces the author’s journey and explores his experiences with both charismatic and evangelical Christianity. It also describes his transformation from religious outsider to ordained pastor. John Koessler provides a poignant and often humorous window into the interior of the soul as he describes his journey from doubt and struggle with the church to personal faith