A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication. This shift in communication began with Howard Dean's social media interaction between voters and candidates. Later, Barack Obama redefined these techniques during his march to the White House. This intriguing development in political campaigns focuses the impact of social media on political consultation and communication, and this volume provides an up-to-date and peerless guide to the events, methods, technologies, venues, theories, and applications of political dialogues. More than just a how-to primer, this new edition also expertly explains the process behind the political engine. Political Communication: The Manship School Guide includes individual essays that tackle the growing myths revolving around politics, such as the political money-monster and the "Mr. Smith Goes to Washington"--candidate fantasy. Twenty-seven chapters from a variety of contributors -- including academics, journalists, and political professionals -- provide insightful, astute, and critical essays for a deeper understanding of political communication and the many roles the public has played in twenty-first-century politics. With this second edition, Political Communication: The Manship School Guide offers readers a valuable resource that clarifies the confusing world of politics.

Examines the role and process of media consulting for political campaigns. The pieces included in this guide range from types of political media to targets of political messages. Several authors examine the folk-ways of the profession of political consulting itself.

In September 2005, just days after Hurricane Katrina devastated New Orleans, journalists from the Times-Picayune and WWL-TV asked for and received assistance from LSU's Manship School of Mass Communication. The staff of the Times-Picayune used the School's computer labs to publish an online edition of the paper within hours of their arrival and a print edition just five days after the storm. WWL-TV reporters set up shop in the School's television facility and were on the air a few hours later, telling Katrina's story. What happened at the Manship School during that September week affirmed the ascendancy of this illustrious program. From a single journalism course offered during the 1912--1913 session, the LSU Manship School of Mass Communication has a long, rich tradition of excellence. In The Manship School, Ronald Garay, a longtime faculty member and former associate dean, traces not only the story of the Manship School but its role in the evolution of media education in general. Hugh Mercer Blain, a professor in the English department at LSU in the early 1900s, created the first LSU journalism courses and curriculum with the support of then LSU president Thomas Boyd, making LSU one of the first universities to offer journalism education. Garay describes Blain's efforts to structure a fledgling journalism department and his success in gaining national recognition for what soon would become the LSU School of Journalism and later the Manship School of Mass Communication. Garay chronicles the subsequent building of full-fledged journalism units in liberal arts colleges; the addition of new fields such as broadcasting, advertising, public relations, and political communication; the creation of doctoral programs; and the emergence of serious research on the impact of media on society. Throughout, Garay introduces the students, faculty, directors, and alumni who played important roles in the school's history -- including pioneer political consultant Raymond Strother, former Associated Press head Wes Gallagher, and Reader's Digest chairman and former CEO Thomas Ryder -- and details the evolution of LSU's student media, particularly The Reveille, KLSU-FM, and Tiger-TV. The book also describes the Manship School's emergence as an independent college at LSU and Dean John Maxwell Hamilton's role in re-orienting the School's intellectual and professional mission, raising the School's stature and visibility nationally, and incorporating state-of-the-art technology in classrooms and labs. The Manship School provides a valuable and comprehensive record of one of LSU's most distinguished units.

#1 NEW YORK TIMES BESTSELLER It was never supposed to be this close. And of course she was supposed to win. How Hillary Clinton lost the 2016 election to Donald Trump is the riveting story of a sure thing gone off the rails. For every Comey revelation or hindsight acknowledgment about the electorate, no explanation of defeat can begin with anything other than the core problem of Hillary's campaign--the candidate herself. Through deep access to insiders from the top to the bottom of the campaign, political writers Jonathan Allen and Amie Parnes have reconstructed the key decisions and unseized opportunities, the well-intentioned misfires and the hidden thorns that turned a winnable contest into a devastating loss. Drawing on the authors' deep knowledge of Hillary from their previous book, the acclaimed biography HRC, Shattered offers an object lesson in how Hillary herself made victory an uphill battle, how her difficulty articulating a vision irreparably hobbled her impact with voters, and how the campaign failed to internalize the lessons of populist fury from the hard-fought primary against Bernie Sanders. Moving blow-by-blow from the campaign's difficult birth through the bewildering terror of election night, Shattered tells an unforgettable story with urgent lessons both political and personal, filled with revelations that will change the way readers understand just what happened to America on November 8, 2016.

The story of the American newsroom is that of modern American journalism. In this holistic history, Will Mari tells that story from the 1920s through the 1960s, a time of great change and controversy in the field, one in which journalism was produced in “news factories” by news workers with dozens of different roles, and not just once a day, but hourly, using the latest technology and setting the stage for the emergence later in the century of the information economy. During this time, the newsroom was more than a physical place—it symbolically represented all that was good and bad in journalism, from the shift from blue- to white-collar work to the flexing of journalism’s power as a watchdog on government and an advocate for social reform. Told from an empathetic, omnivorous, ground-up point of view, The American Newsroom: A History, 1920–1960 uses memoirs, trade journals, textbooks, and archival material to show how the newsroom expanded our ideas of what journalism could and should be.

This text explores the aesthetics, underlying logics, and histories of two seemingly distinct genres - liberal political satire and conservative opinion talk - making the case that they should be thought of as the logical extensions of the psychology of the left and right, respectively.