We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.

WITH WIT AND PIERCING INSIGHT, JOY-ANN REID CALCULATES THE TRUE PRICE OF THE TRUMP PRESIDENCY Is Donald Trump running the “longest con” in U.S. history? What will be left of America when he leaves office? Candidate Trump sold Americans a vision that was seemingly at odds with their country’s founding principles. Now in office, he’s put up a for sale sign—on the prestige of the presidency, on America’s global stature, and on our national identity. At what cost have these deals come? Joy-Ann Reid’s The Man Who Sold America delivers an urgent accounting of our national crisis from one of our foremost political commentators. Three years ago, Donald Trump pitched millions of voters on the idea that their country was broken, and that the rest of the world was playing us “for suckers.” All we needed to fix this was Donald Trump, who rebranded prejudice as patriotism, presented diversity as our weakness, and promised that money really could make the world go ’round. Trump made the sale to just enough Americans in three key swing states to win the Electoral College. As president, Trump’s raft of self-dealing, scandal, and corruption has overwhelmed the national conversation. And with prosecutors bearing down on Trump and his family business, the web of criminality is circling closer to the Oval Office. All this while Trump seemingly makes his administration a pawn for the ultimate villain: an autocratic former KGB officer in Russia who found in the untutored and eager forty-fifth president the perfect “apprentice.” How did we get here? What is the hidden impact of Trump, beyond the headlines? Joy-Ann Reid’s essential book examines why he succeeded, and whether America can undo the damage he has done. Through interviews with American and international thought leaders and in-depth analysis, Reid situates the Trump era within the context of modern history, examining the profound social changes that led us to this point. A deeply pertinent analysis, The Man Who Sold America reveals the causes and consequences of the Trump presidency and contends with the future that awaits us.

Boy Plunger is the first full-length biography of the legendary share trader, Jesse Livermore, the most successful stock and commodities trader in the history of the stock market. He became famous in the summer of 1929 when most people believed that the American stock market would continue to rise forever as Wall Street was enjoyed an eight-year winning run. Jesse Livermore started a process that would see him sell $450 million of shares short inside a four week period. As he had forecast, the three 'black' days, Thursday 24th October, Monday 28th October and Tuesday 29th October, saw the market drop dramatically and in a week Wall Street lost $30 billion of value. Livermore made nearly $100 million and overnight became one of the richest men in the world. It remains, adjusted for inflation, the most money ever made by any individual in a period of seven days.

An award-winning journalist shatters the myth of Ronald Reagan

In Polk, Walter R. Borneman gives us the first complete and authoritative biography of a president often overshadowed in image but seldom outdone in accomplishment. James K. Polk occupied the White House for only four years, from 1845 to 1849, but he plotted and attained a formidable agenda: He fought for and won tariff reductions, reestablished an independent Treasury, and, most notably, brought Texas into the Union, bluffed Great Britain out of the lion’s share of Oregon, and wrested California and much of the Southwest from Mexico. On reflection, these successes seem even more impressive, given the contentious political environment of the time. In this unprecedented, long-overdue warts-and-all look at Polk’s life and career, we have a portrait of an expansionist president and decisive statesman who redefined the country he led, and we are reminded anew of the true meaning of presidential accomplishment and resolve.

An Edgar Award finalist for Best Fact Crime, this “impressive…open-eyed investigative inquiry wrapped within a cultural history of rural America” (The Wall Street Journal) shows legendary statistician and baseball writer Bill James applying his analytical acumen to crack an unsolved century-old mystery surrounding one of the deadliest serial killers in American history. Between 1898 and 1912, families across the country were bludgeoned in their sleep with the blunt side of an axe. Some of these cases—like the infamous Villisca, Iowa, murders—received national attention. But most incidents went almost unnoticed outside the communities in which they occurred. Few people believed the crimes were related. And fewer still would realize that all of these families lived within walking distance to a train station. When celebrated true crime expert Bill James first learned about these horrors, he began to investigate others that might fit the same pattern. Applying the same know-how he brings to his legendary baseball analysis, he empirically determined which crimes were committed by the same person. Then after sifting through thousands of local newspapers, court transcripts, and public records, he and his daughter Rachel made an astonishing discovery: they learned the true identity of this monstrous criminal and uncovered one of the deadliest serial killers in America. “A suspenseful historical account” (Publishers Weekly, starred review), The Man from the Train paints a vivid, psychologically perceptive portrait of America at the dawn of the twentieth century, when crime was regarded as a local problem, and opportunistic private detectives exploited a dysfunctional judicial system. James shows how these cultural factors enabled such an unspeakable series of crimes to occur, and his groundbreaking approach to true crime will convince skeptics, amaze aficionados, and change the way we view criminal history. “A beautifully written and extraordinarily researched narrative…This is no pure whodunit, but rather a how-many-did-he-do” (Buffalo News).

This is the true story of the greatest Chinese espionage successes against the USA. Deception takes the reader through a documented tale of spies, secrets, money sex and power that dominates the US government.Get the full story from the journalist that broke the China-Gate scandal along with the documented evidence that turned China-Gate into a full blown investigation. Author Charles R. Smith names the Chinese generals the greedy corporate bosses that sold America out to China.Deception details the Clinton Administration and it's trade in weapons, US defense secrets and money using documented evidence obtained from nearly 50,000 of official and classified US Government documents. For the past decade, investigative journalist Charles R. Smith used the freedom of information act to get these documents and bring home the truth.Find out about General Ding Heng Gao, commander of the Chinese espionage unit, COSTIND, or the Commission on Science, Technology and Industry for National Defense. The documented evidence includes letters from General Ding to Ron Brown and Clinton Secretary of Defense William Perry.