The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers.

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers

Everything you've been told about leadership over the past thirty years no longer applies. The world has changed, and so has everything we know about becoming and remaining an effective leader particularly when it comes to keeping your top talent! The effective leaders of tomorrow will do one thing--Keep Top Millennial Talent. Finding and keeping extraordinary talent will be what determines which organizations thrive and which ones fade off into oblivion in the immediate future. Don't believe it? Then consider that the average company spends 1.5 to 2 times the annual salary of an employee in training and development. Meanwhile, the average millennial employee is only looking at a tenure of two and a half years... at the outside. That employee will walk away before your investment ever pays off! What's worse--the employee you have invested in will take the skills and training that you paid for, and leverage them into a better position with your competitor. In this book Dov Baron lays out the strategies for not only keeping your top talent, but have them become Fiercely Loyal. It could likely be the most important thing to happen to leadership and human resources in a hundred years...read it and use it! Early Praise for: Dov Baron's Fiercely Loyal "Dov Baron's book Fiercely Loyal is edgy, thought-provoking relevant and a must-read! It is essential for anyone who wants to turn their company into a force to be reckoned with!" Larry Winget, The Pitbull of Personal Development(c) and six-time NYT/WSJ bestselling author of Grow A Pair "If you do one thing this year read this book. Employees are a business leader's biggest asset and biggest liability. Dov Baron shows us how to get the most out of our team." Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author & Sometime Cowboy "Does the thought of your top performers leaving suddenly make you break out into a cold sweat? Chances are, they're already halfway out the door. Change that. Transform your company into the one to whom employees are wholeheartedly dedicated and loyal. Dov Baron's readable, illuminating guide will get you there." Marshall Goldsmith, New York Times and global bestselling author of What Got You Here Won't Get You There. Thinkers 50 Top Ten Global Business Thinker and top ranked executive coach. "Dov Baron's new book Fiercely Loyal is a wake up call for leaders who are challenged by how to attract and hold on to talented people. Dov addresses issues that are talked about far too infrequently, but that are in fact the absolute keys to creating loyalty in employees today. Dov's Full Monty straight talk will shake you up, motivate you to change, and give you concrete ways to make loyalty a cornerstone of your organization." Keith Krach; CEO and President DocuSign "Dov Baron's Fiercely Loyal is full of practical tips for CEOs who want to retain their talent pool of the future Millennials. This book is a must read for all CEOs and HR professionals!" Nancy MacKay PhD, CEO. MacKay CEO Forums

It was an age of fascinating leaders and difficult choices, of grand ideas eloquently expressed and of epic conflicts bitterly fought. Now comes a brilliant portrait of the American Revolution, one that is compelling in its prose, fascinating in its details, and provocative in its fresh interpretations. In A Leap in the Dark, John Ferling offers a magisterial new history that surges from the first rumblings of colonial protest to the volcanic election of 1800. Ferling's swift-moving narrative teems with fascinating details. We see Benjamin Franklin trying to decide if his loyalty was to Great Britain or to America, and we meet George Washington when he was a shrewd planter-businessman who discovered personal economic advantages to American independence. We encounter those who supported the war against Great Britain in 1776, but opposed independence because it was a "leap in the dark." Following the war, we hear talk in the North of secession from the United States. The author offers a gripping account of the most dramatic events of our history, showing just how closely fought were the struggle for independence, the adoption of the Constitution, and the later battle between Federalists and Democratic-Republicans. Yet, without slowing the flow of events, he has also produced a landmark study of leadership and ideas. Here is all the erratic brilliance of Hamilton and Jefferson battling to shape the new nation, and here too is the passion and political shrewdness of revolutionaries, such as Samuel Adams and Patrick Henry, and their Loyalist counterparts, Joseph Galloway and Thomas Hutchinson. Here as well are activists who are not so well known today, men like Abraham Yates, who battled for democratic change, and Theodore Sedgwick, who fought to preserve the political and social system of the colonial past. Ferling shows that throughout this period the epic political battles often resembled today's politics and the politicians--the founders--played a political hardball attendant with enmities, selfish motivations, and bitterness. The political stakes, this book demonstrates, were extraordinary: first to secure independence, then to determine the meaning of the American Revolution. John Ferling has shown himself to be an insightful historian of our Revolution, and an unusually skillful writer. A Leap in the Dark is his masterpiece, work that provokes, enlightens, and entertains in full measure.

Charles Darwin published The Origin of Species, his revolutionary tract on evolution and the fundamental ideas involved, in 1859. Nearly 150 years later, the theory of evolution continues to create tension between the scientific and religious communities. Challenges about teaching the theory of evolution in schools occur annually all over the country. This same debate raged within Darwin himself, and played an important part in his marriage: his wife, Emma, was quite religious, and her faith gave Charles a lot to think about as he worked on a theory that continues to spark intense debates. Deborah Heiligman's new biography of Charles Darwin is a thought-provoking account of the man behind evolutionary theory: how his personal life affected his work and vice versa. The end result is an engaging exploration of history, science, and religion for young readers. Charles and Emma is a 2009 National Book Award Finalist for Young People's Literature.

“Moniz sings of Florida, girlhood, family, loss, and the glorious, ecstatic, devastating human body. A gorgeous debut from a wickedly talented new writer.” —Lauren Groff, New York Times–bestselling author Named a Best Book of the Year by The Atlantic, TIME, Washington Independent Review of Books, Kirkus, Chicago Public Library, Library Journal, Literary Hub, Audible, Largehearted Boy, Entropy, Millions, and Tampa Bay Times Set among the cities and suburbs of Florida, each story in Milk Blood Heat delves into the ordinary worlds of young girls, women, and men who find themselves confronted by extraordinary moments of violent personal reckoning. These intimate portraits of people and relationships scour and soothe and blast a light on the nature of family, faith, forgiveness, consumption, and what we may, or may not, owe one another. A thirteen-year-old meditates on her sadness and the difference between herself and her white best friend when an unexpected tragedy occurs; a woman recovering from a miscarriage finds herself unable to let go of her daughter—whose body parts she sees throughout her daily life; a teenager resists her family’s church and is accused of courting the devil; servers at a supper club cater to the insatiable cravings of their wealthy clientele; and two estranged siblings take a road-trip with their father’s ashes and are forced to face the troubling reality of how he continues to shape them. Wise and subversive, spiritual and seductive, Milk Blood Heat forms an ouroboros of stories that bewitch with their truth, announcing the arrival of a bright new literary star. “A fresh feel for the intensity and contradictions of girlhood sings across tough stories.” —Entertainment Weekly

Understanding and applying the wisdom of Congresswoman Alexandria Ocasio-Cortez! In an incredibly short time, Alexandria Ocasio-Cortez has galvanized the country on issues of national importance. This young member of Congress has motivated Democrats to confront climate change and income inequality and is upending conventional wisdom about how young women, especially women of color, are supposed to behave. Her background, including a family that fell out of the middle class due to health care challenges, has driven her to champion those on the margins, such as low-wage workers, immigrants, people of color, and younger people who face a future of climate disruption and instability. This book takes life lessons from the rising star known as AOC and offers readers a chance to apply them to their own lives. In five chapters, The AOC Way weaves substantive issues and AOC’s experiences to understand how she so quickly came to dominate media coverage in America but also to drive real change in what seems like a lightening flash. AOC has demonstrated some key values and commitments on her way to success, such as believing in yourself and not letting haters take you off course; working hard and being prepared to prove your talents; bringing your experiences to your work by not forgetting how you got where you are; challenging the status quo; and staying true to your friends and allies.