The Loma Prieta earthquake struck the San Francisco area on October 17, 1989, causing 63 deaths and $10 billion worth of damage. This book reviews existing research on the Loma Prieta quake and draws from it practical lessons that could be applied to other earthquake-prone areas of the country. The volume contains seven keynote papers presented at a symposium on the earthquake and includes an overview written by the committee offering recommendations to improve seismic safety and earthquake awareness in parts of the country susceptible to earthquakes.

Shortly before the Loma Prieta earthquake devastated areas of Northern California in 1989, Risa Palm and her associates had surveyed 2,500 homeowners in the area about their perception of risk from earthquakes. After the quake they surveyed the homeowners again and found that their perception of risk had increased but that most respondents were fatalistic and continued to ignore self-protective measures; those who personally experienced damage were more likely to buy insurance. A rare opportunity to analyze behavior change directly before and after a natural disaster, this survey has implications for policy makers, insurance officials, and those concerned with risk management.