Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.

This book traces the development and analyses the performance of life insurance industry in India, since inception of this sector, using different business indicators over the years. It discusses the evolution and changing features of the Indian insurance industry in 3 phases: phase I from 1818 to 1956, phase II from 1956 to 2000 (known as the nationalisation period) and phase III post 2000 (called the post reform period). The book also measures the relative efficiency and productivity of the life insurance industry in India for the post-reform period, by employing Data Envelopment Analysis (DEA). Despite the fact that the life insurance sector recorded a compound annual growth rate (CAGR) of 17% in terms of total premiums and 21% in terms of new business premium collections during the post reform period, the insurers continue to grapple with the issue of profitability. Against this background, the book presents results on the factors determining profitability of the life insurance companies using measures of efficiency and competition. By helping regulatory authorities determine the future course of action in the context of entry of foreign insurers and also in establishing a level playing field, the book has important policy implications.

An incisive look at the war for market share in the Asian life insurance market Although the life insurance industry in Asia has emerged from the financial crisis stronger than ever, it has not escaped unchanged. As the general focus of insurance companies across the continent moves towards profitability beyond growth, tightening regulatory measures, shifts in consumer preferences, and risk tolerance, battle lines have been drawn between local incumbents, attackers, and foreign players. Life Insurance in Asia: Winning in the Next Decade, Second Edition looks at the ways in which small local agencies and multinational companies alike are seizing control of as much of the market as they can by aggressively recruiting new agents, leveraging new channels, and selling new products to cash in on the explosive Asian markets. Thoroughly revised and updated, this new edition offers a comprehensive introduction to the booming Asian life insurance markets and outlines exactly what it takes to capture the opportunities that are emerging. Drawing on the research and experience of the McKinsey Asia financial services team, it includes everything you need to know about the battle for the life insurance market in Asia. Looks at how China and India are becoming increasingly important players on the international life insurance scene Goes behind the scenes of the Asian life insurance industry and the contentious battle for market share Outlines the steps to successfully entering, and prospering, in the Asian market The life insurance industry in Asia is changing like never before. What the future holds, no one knows, but with Life Insurance in Asia in hand, you'll have a clear idea of the factions in play and the rules of the game.

Since inception the Indian life insurance industry passed through many hurdles and hindrances in order to attain the present status. However, the income earning capacity, eagerness and awareness of the general public are the key determinants of the growth of any insurance industry. In the Indian context, the insurance habits among the general public during the independence decade was rare but there was a remarkable improvement in the Indian insurance industry soon after the economic reform era (1991) due to healthy competition from many national as well as international private insurance players. In this paper attempt has been made to analyse the overall performance of Life Insurance Industry of India between pre- and post economic reform era. To measure the current status, volume of competitions and challenges faced by the Life Insurance Corporation of India and to measure the effectiveness of investment strategy of LIC over the period 1980 to 2009. Data were analysed by using T test and Anova. The study reveals that there is a tremendous growth in the performance of Indian Life Insurance industry and LIC due to the policy of LPG. Insurance industry also improved a lot due to the emergence of Private sector and opening up for foreign players. Further there is also a huge change in the investment pattern of LIC. There is a increasing trend toward the investment in Stock market by LIC from 60% to 93% from 1980 to 2009 due to the effective regulation of SEBI and increasing transparency of stock market.

Life Insurance in India: Opportunities, Challenges and Strategic Perspective is the first book on life insurance in the current context of globalization and economic reforms and traces the interdependence of life insurance and macro economic factors. It focuses on structural change, market potential and emerging challenges for the Indian Life Insurance industry and also covers the global life insurance industry, regulatory regime, and market friendly practices abroad. Thus it provides a powerful insight into emerging trends in the life insurance industry as a whole.

Research Paper (postgraduate) from the year 2020 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: A, , course: Minor Research, language: English, abstract: This study is necessary to understand the position of insurance sector in Latur district and perception of the general public towards insurance industry and its products as compared to other parts of Maharashtra. People residing in rural and urban area; view differently for the same service that has been provided by the insurance company. This difference of thinking or attitude is due to their income level, standard of living, education, knowledge about industry etc. People irrespective of living in any area can have any type of insurance products or service, but generally rural people look towards insurance as investment and urban as protection or safeguard against loss to life or property. So the rural people believe in such product which will give them lump sum amount at the maturity of the policy. But the urban people believe that insurance should protect them or their family after any bad or unfortunate incident happens with them. It means that the Ϯςͮ Minor Research Project / Dr. B. T. Chavan urban people use to take such insurance policies which will provide huge lump sum amount after the loss to life to the remaining family members. Latur district is situated in the south eastern part of Marathwada region of Maharashtra state. Insurance generally operates on the premise of uncertain future and as such its promotion and development depends mostly on the ability of insurers in assessing the real uncertainties of life of the insured. Insurance provides payment for unexpected losses to individual’s family and business firms, allowing their activities to continue smoothly despite unfavorable and unfortunate events. An insurer’s reputation is evaluated mainly on his ability to fulfill his promise when the insured needs it. The life insurance industry also plays an important role in the mobilization of household and corporate savings and promoting investment activity. This industry provides for efficient and productive allocation of capital resources, thus facilitates growth and development of an economy. The life insurance industry in India, with LIC and 23 private sector players, has been playing a major role in performing some insurance functions of Society.

Since the deregulation of the Indian insurance sector in 1999, the market-share of the country's sole largest public-sector player Life Insurance Corporation of India has drastically gone down with the entry of private players. The abrupt rise in the presence of private players has eventually raised concerns about the performances of the life insurance players in safeguarding the interests of the policyholders. Further, the global financial crisis of 2007-08 had its contagion effects in the Indian insurance industry, the ripples of which were even felt in the performances of the Indian life insurers. The study thus makes an attempt to evaluate the operational efficiencies, productivity and financial health of the life insurance companies in India, covering the period from 2008-09 to 2014-15 against the backdrop of the global financial crisis and the insurance sector deregulation in India. The study has also hinted at the monopolistic-competition type of market structure prevailing in the country's life insurance sector. The study further gave indications about the commendable turnaround manifested by the life insurers from the spill-over effects of the financial crisis post 2010.