This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Seeks to answer two questions:--l.) Is there an infallible secret of success in any piece of work undertaken under the guidance of God?--2.) Is there an infallible method of maintaining a healthy spirit of fellowship in a Christian organization?

At the age of eleven, Kara Martinez died for eleven minutes. An accident that also killed her father and changed her family forever. While awaking in the hospital, Kara believed she saw angels in the hospital, walking souls that no one else could see. Then the strange visions began...moments of time where she could see images on people. Words repeated to her on the television, in magazines, by someone talking to her. All the signs seemed to piece together like a puzzle for her to solve in order to stop someone from experiencing an unfortunate fate. To escape the confinement of a mental hospital, she learned to keep her ability secret and keep up the charade of perfection for her mother. Her readers know her as the Sign Seer. As Kara follows the signs, she blogs anonymously about her ability. Her next puzzle brings her close to Anthony, a mysterious boy from the wrong side of town, and as she sees the flash of a gun on a fellow classmate the stakes are raised higher than ever before. Can Kara solve this puzzle before it's too late, without falling into a dangerous fate of her own?

Kif Kehlmann, a young, penniless writer, thinks he’s finally caught a break when he’s offered $10,000 to ghostwrite the memoir of Siegfried “Ziggy” Heidl, the notorious con man and corporate criminal. Ziggy is about to go to trial for defrauding banks for $700 million; they have six weeks to write the book. But Ziggy swiftly proves almost impossible to work with: evasive, contradictory, and easily distracted by his still-running “business concerns”—which Kif worries may involve hiring hitmen from their shared office. Worse, Kif finds himself being pulled into an odd, hypnotic, and ever-closer orbit of all things Ziggy. As the deadline draws near, Kif becomes increasingly unsure if he is ghostwriting a memoir, or if Ziggy is rewriting him—his life, his future, and the very nature of the truth. By turns comic, compelling, and finally chilling, First Person is a haunting look at an age where fact is indistinguishable from fiction, and freedom is traded for a false idea of progress.

The Invisible Man - 2014 (unabridged school edition) by H G Wells. The CBSE has prescribed this novel as Long Reading Text under the Reading Project, for class XII.

A stranger with a striking appearance arrives in the small village of Bramblehurst on a cold, snowy day. His face is completely covered in bandages, with only a fake nose protruding. The villagers wonder why he is disguised, and when mysterious burglaries begin to occur, they decide to unmask the stranger. What they discover is not just a man trapped by his own creation, but a chilling reflection of the unsolvable secrets deep within human nature. The Invisible Man is a timeless classic that not only entertains and thrills, but also sheds light on questions of human nature and the dangers that arise when the boundaries of science are crossed. It is a captivating and thought-provoking reading experience that has challenged readers for generations to contemplate their own life choices. H. G. WELLS [1866-1946] was a British author and pioneer in the science fiction genre. His works, including The Time Machine and The War of the Worlds, delved into futuristic and societal critique themes. Wells’s visionary portrayals of technology, social structures, and extraterrestrial life made him one of the most influential writers in his field and a precursor to modern science fiction.