How have science and technology helped today's athletes and sportspeople perform better for longer? And how could this change in the future? From the development of carbon fibre composites for para-athletes to improvements in sports nutrition, our performance in competitive events has been vastly improved by contemporary science and technology. This book looks at historical, current and emerging examples of sport technology. We look at technology in training, athletic performance, sports nutrition, sports equipment, sports medicine and how sport is shown on TV.

Sport technology has to be seen from the holistic, as well as inter- and transdisciplinary point of view. Product development requires close collaboration between engineers, athletes, sports scientists, and business managers. It requires an in-depth understanding of engineering disciplines, life and sport sciences, as well as economics. The Impact

This book outlines the effects that technology-induced change will have on sport within the next five to ten years, and provides food for thought concerning what lies further ahead. Presented as a collection of essays, the authors are leading academics from renowned institutions such as Massachusetts Institute of Technology, Queensland University of Technology, and the University of Cambridge, and practitioners with extensive technological expertise. In their essays, the authors examine the impacts of emerging technologies like artificial intelligence, the Internet of Things, and robotics on sports and assess how they will change sport itself, consumer behavior, and existing business models. The book will help athletes, entrepreneurs, and innovators working in the sports industry to spot trendsetting technologies, gain deeper insights into how they will affect their activities, and identify the most effective responses to stay ahead of the competition both on and off the pitch.

How have science and technology helped today's athletes and sportspeople perform better for longer? And how could this change in the future? From the development of carbon fibre composites for para-athletes to improvements in sports nutrition, our performance in competitive events has been vastly improved by contemporary science and technology. This book looks at historical, current and emerging examples of sport technology. We look at technology in training, athletic performance, sports nutrition, sports equipment, sports medicine and how sport is shown on TV.

The development and implementation of new technology devices to help professionals, athletes, and non-athletes improve their physical fitness, performance, health, and well-being have emerged in the last few years. This book briefly overviews the current state of the art in technology applied to sports, providing examples, literature syntheses, and recent applications to sports, focused on the most important evidenced-based developments in this area. Attention is drawn to issues and unusual matters that may arise when it comes to technological innovation applied to sport. For the reader, this could be a different perspective on technological progress in physical activity.

This book introduces readers to state-of-the-art cases and tools for managing innovation in today’s rapidly changing business environment. It provides a wealth of methodological knowhow and guidance on practical applications, as well as case studies that reveal various challenges in technology and innovation management. Written by a mix of academic scholars and practitioners, the respective chapters present tools and approaches for the early detection of emerging fields of innovation, as well as relevant processes and resources. The contributing authors hail from leading innovative companies including Google, Amazon, Intel, Daimler-Benz, and NASA.

Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .