The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.

The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.

This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

The book Digital Health Transformation with Blockchain and Artificial Intelligence covers the global digital revolution in the field of healthcare sector. The population has been overcoming the COVID-19 period; therefore, we need to establish intelligent digital healthcare systems using various emerging technologies like Blockchain and Artificial Intelligence. Internet of Medical Things is the technological revolution that has included the element of "smartness" in the healthcare industry and also identifying, monitoring, and informing service providers about the patient’s clinical information with faster delivery of care services. This book highlights the important issues i.e. (a) How Internet of things can be integrated with the healthcare ecosystem for better diagnostics, monitoring, and treatment of the patients, (b) Artificial Intelligence for predictive and preventive healthcare systems, (c) Blockchain for managing healthcare data to provide transparency, security, and distributed storage, and (d) Effective remote diagnostics and telemedicine approach for developing smart care. The book encompasses chapters belong to the blockchain, Artificial Intelligence, and Big health data technologies. Features: Blockchain and internet of things in healthcare systems Secure Digital Health Data Management in Internet of Things Public Perception towards AI-Driven Healthcare Security, privacy issues and challenges in adoption of smart digital healthcare Big data analytics and Internet of things in the pandemic era Clinical challenges for digital health revolution Artificial intelligence for advanced healthcare Future Trajectory of Healthcare with Artificial Intelligence 9 Parkinson disease pre-diagnosis using smart technologies Emerging technologies to combat the COVID-19 Machine Learning and Internet of Things in Digital Health Transformation Effective Remote Healthcare and Telemedicine Approaches Legal implication of blockchain technology in public health This Book on "Digital Health Transformation with Blockchain and Artificial Intelligence" aims at promoting and facilitating exchanges of research knowledge and findings across different disciplines on the design and investigation of secured healthcare data analytics. It can also be used as a textbook for a Masters course in security and biomedical engineering. This book will also present new methods for the medical data analytics, blockchain technology, and diagnosis of different diseases to improve the quality of life in general, and better integration into digital healthcare.

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.