The glorious world of P.T. Barnum and the holiday movie The Greatest Showman come to life in this lavish art book. Featuring unit photography and concept art of stars Hugh Jackman, Zac Ephron, Michelle Williams, and Zendaya as well as behind-the-scenes tales of the film’s making. Lyrics to the movie musical’s showstopping tunes, by the song-writing team behind La-La Land. Foreword by Director Michael Gracey.

(Easy Piano Songbook). A musical drama biopic chronicling P.T. Barnum (played by Hugh Jackman) and his founding of the Barnum & Bailey Circus, this December 2017 film features a stunning soundtrack by Benj Pasek and Justin Paul of La La Land and Dear Evan Hansen fame. Our songbook features easy piano arrangements of 9 songs: Come Alive * From Now On * The Greatest Show * A Million Dreams * Never Enough * The Other Side * Rewrite the Stars * This Is Me * Tightrope.

The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture. Transporting readers back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill’s Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World’s Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents. Using mostly newspapers—plus a good deal of moxie, emotional suasion, iconic imagery, and to be sure, alcohol—Burke, Hamilton, and Handy each devised ways to promote celebrities, attract huge crowds, and generate massive news coverage. As a result, a plainsman named William F. Cody became more famous than the president of the United States, a traveling circus turned into the Greatest Show on Earth, and a world’s fair attracted more than 27 million visitors. Tapping his practitioner’s knowledge of marketing and promotion, Dobrow reintroduces readers to Buffalo Bill and his Wild West show, P. T. Barnum and his circus, and the greatest of all world’s fairs. Surprisingly, the promotional geniuses who engineered these enterprises do not appear in history books alongside other marketing and advertising legends such as Ivy Lee, Edward Bernays, or David Ogilvy. Pioneers of Promotion at long last gives these founders of American marketing their due.

Introduces the life and accomplishments of the man who is known as the creator of the greatest show on Earth.

A biography of the showman who created a three-ring circus known as "the greatest show on earth" and sponsored such notables as Tom Thumb, Jenny Lind, and Jumbo, the elephant.

Discover the true story of P.T. Barnum, the man who created the world-famous Barnum & Bailey Circus, as featured in the movie The Greatest Showman! The award-winning author of The Lincolns: A Scrapbook Look at Abraham and Mary, Amelia Lost, and Our Eleanor brings us the larger-than-life biography of showman P. T. Barnum. Known far and wide for his jumbo elephants, midgets, and three-ring circuses, here’ s a complete and captivating look at the man behind the Greatest Show on Earth. Readers can visit Barnum’s American Museum; meet Tom Thumb, the miniature man (only 39 inches tall) and his tinier bride (32 inches); experience the thrill Barnum must have felt when, at age 60, he joined the circus; and discover Barnum’s legacy to the 19th century and beyond. Drawing on old circus posters, photographs, etchings, ticket stubs—and with incredible decorative art by Ray Fenwick—this book presents history as it’s never been experienced before—a show-stopping event!