The everything-you-need-to-know WIRED guide to food technology and food production in the future With a global population estimated to reach nearly 10 billion by 2050 we face a huge challenge in feeding everyone on the planet. How is that to be achieved? In this brilliantly insightful, one stop guide WIRED journalist Matt Reynolds assesses the limits and drawbacks of current food production and looks at the ways in which they can be tackled. He considers the potential for lab-grown meat to replace inefficient livestock farming. He talks to the scientists hoping to perfect more productive and disease-resistant crops. He explores initiatives to make agriculture less environmentally damaging and to reduce food waste. And he addresses the fundamental question- how do we feed more people while using fewer of the Earth's resources?

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.

The past decade has witnessed extraordinary advances in artificial intelligence. But what precisely is it and where does its future lie? In this brilliant, one-stop guide WIRED journalist Matt Burgess explains everything you need to know about AI. He describes how it works. He looks at the ways in which it has already brought us everything from voice recognition software to self-driving cars, and explores its potential for further revolutionary change in almost every area of our daily lives. He examines the darker side of machine learning: its susceptibility to hacking; its tendency to discriminate against particular groups; and its potential misuse by governments. And he addresses the fundamental question: can machines become as intelligent as human beings?

Master 50 simple concepts to ensure success in the kitchen. Unlock a lifetime of successful cooking with this groundbreaking new volume from the editors of Cook's Illustrated, the magazine that put food science on the map. Organized around 50 core principles our test cooks use to develop foolproof recipes, The Science of Good Cooking is a radical new approach to teaching the fundamentals of the kitchen. Fifty unique experiments from the test kitchen bring the science to life, and more than 400 landmark Cook's Illustrated recipes (such as Old-Fashioned Burgers, Classic Mashed Potatoes, andPerfect Chocolate Chip Cookies) illustrate each of the basic principles at work. These experiments range from simple to playful to innovative - showing you why you should fold (versus stir) batter for chewy brownies, why you whip egg whites with sugar, and why the simple addition of salt can make meat juicy. A lifetime of experience isn't the prerequisite for becoming a good cook; knowledge is. Think of this as an owner's manual for your kitchen.

The Internet is more than just a series of interconnected computer networks: it's the first real replication of the human brain outside the human body. To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This engaging and provocative book provides the answer.

Man-made global warming is advancing inexorably. Are there ways to halt it? In this invaluable, one-stop guide Bianca Nogrady analyses the science of climate change and offers a concise overview of the ways in which our carbon emissions might be reduced. She examines the challenges posed by food and energy production and the cutting-edge technologies that could mitigate their polluting effects. She looks at initiatives to create green industry and transport. She explains the economics of emissions trading schemes and the practicalities of geoengineering plans to trap greenhouse gases. And she addresses the fundamental question: is it possible to safeguard our future before it's too late?

"In this fascinating look at the race to secure the global food supply, environmental journalist and professor Amanda Little tells the defining story of the sustainable food revolution as she weaves together stories from the world's most creative and controversial innovators on the front lines of food science, agriculture, and climate change"--