This book deconstructs the ‘sharing’ marketing narratives surrounding Airbnb and similar platforms. It provides a conceptual analysis of the ‘sharing economy’ and accommodation sector and furthers the ongoing discussion surrounding Airbnb and the social sustainability of city tourism. The volume analyses the touristification of neighbourhoods in the context of broader economic and ideological shifts, thus bridging the gap between academic and social debate. It presents four different city scenarios of potential future developments and evaluates the effects of different regulatory responses, giving readers an understanding of the forces and factors at work and envisioning the ultimate consequences of current developments. The book will appeal to students and researchers in tourism and hospitality studies, futures studies and urban planning, as well as to policymakers and strategists in the hospitality and tourism sectors.

The wide-ranging implications of the shift to a sharing economy, a new model of organizing economic activity that may supplant traditional corporations.

How do Airbnb and short-term rentals affect housing and communities? Locating the origins and success of Airbnb in the conditions wrought by the 2008 financial crisis, the authors bring together a diverse body of literature and construct case studies of cities in the US, Australia and Germany to examine the struggles of local authorities to protect their housing and neighborhoods from the increasing professionalization and commercialization of Airbnb. The book argues that the most disruptive impact of Airbnb and short-term rentals has been on housing and neighborhoods in urban centers where housing markets are stressed. Despite its claims, Airbnb has revealed itself as platform capitalism, incentivizing speculation in residential housing. At the heart of this trajectory is its business model and control over access to data. In a first narrative, the authors discuss how Airbnb has institutionalized short-term rentals, consequently removing long-term rentals, contributing to rising rents and changing neighborhood milieus as visitors replace long-term residents. In a second narrative the authors trace the transformation of short-term rentals into a multibillion-dollar hybrid real estate sector promoting a variety of flexible tenure models. While these models provide more options for owners and investors, they have the potential to undermine housing security and exacerbate housing inequality. While the overall effects have been similar across countries and cities, depending on housing systems, local response has varied from less restrictive in Australia to increasingly restrictive in the United States and most restrictive in Germany. Although Airbnb has made some concessions, it has not given any city the data needed to efficiently enforce regulations, making for costly externalities. Written in a clear and direct style, this volume will appeal to students and scholars in Urban Studies, Urban Planning, Housing and Tourism Studies.

Is access the alternative to ownership? In 2011, the sharing economy was dubbed by Time magazine as one of the 'Ten ideas that will change the world' and it has been widely hailed as a major growth sector, by sources ranging from Fortune magazine, to the World Economic Forum, to former President Obama. The sharing economy is a new economic model that focuses on access to assets or resources, instead of ownership. It has exploded in popularity over recent years and has disrupted a significant number of mature industries such as accommodation, automotive, and entertainment. The total value of the global sharing economy is estimated to grow from $14 billion in 2014 to $335 billion by 2025. With limited resources, the desire to become more environmentally conscious, the high cost and burdens of ownership, and a rapidly growing population, living increasingly in densely populated cities, consumers are faced with greater challenges and opportunities to fill their consumption needs. People are experiencing a significant value shift with a desire to reconnect with products and services in a more meaningful way, are becoming more cost and environmentally conscious, and are prioritising experience over ownership. An organisation's ability to reimagine and reinvent its business model to offer unique opportunities for humanising technology and developing innovative sharing platforms, such as Uber and Airbnb, would be a game changer for them. While the Fourth Industrial Revolution and COVID-19 pandemic are influencing and changing consumer behaviour, organisations are facing a dilemma that is affecting the future of their profitability, existence, and sustainability. In The Rise of the Sharing Economy, Kevin Govender shares his insights and expertise on the evolution of the sharing economy, consumer behaviour, and alternative business models, and empowers consumers to rediscover and realise the enormous benefits of access over ownership, and the potential savings in time, money, space and the opportunity. Access is a cultural and socio-economic phenomenon that is transforming businesses, consumers, the way we live, work, learn, consume, commute and play. Access is the new ownership.

Sharing instead of owning is one of the major trends in modern (business) life. By changing how people consume, the rise of the sharing economy has the potential to redefine the role of owners, consumers and producers, change their mode of transaction, create innovative business models, disrupt existing industries, and challenge political and regulative institutions. In addition to these practical implications, the sharing economy phenomenon represents a novel playground for theoretical advancement, attracting a multitude of research and researchers from different disciplines. While this can potentially open up new avenues for practice and theory to stimulate each other, they do not seem to go hand-in-hand at the moment. This volume brings together research from a wide variety of theoretical backgrounds and disciplines to encourage academic discourse on the sharing economy phenomenon. It comprises contributions that are grounded in different theoretical perspectives, including business history, economics, strategic management, organization studies, information systems, political science, legal studies, linguistics, and semantics. While all contributions focus on the sharing economy phenomenon, they examine the subject from different disciplinary angles. Together, they provide a coherent and comprehensive overview of research on the sharing economy.

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry. It discusses all the hot topics in this area, with a specific focus on Airbnb, in the international context.

Airbnb facilitates the booking of over 37 million overnight stays per year. Uber operates in 450 cities in 60 countries. Both claim to be part of the rapidly growing ‘sharing economy’ — but what does that actually mean? Here, Tom Slee offers a razor-sharp examination of the ‘sharing economy’: from its genesis in open-source software and media file sharing, through to the present day popularity of Uber, Airbnb, Taskrabbit, and similar services, which operate outside of normal business regulations, taking on none of the risk or responsibility when something goes wrong. He asks, how did we get from the generosity of what’s mine is yours, to the self-interest and greed of what’s yours is mine?