This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.

"Experienced politicians and legislators have always known that by shaping the agenda they can influence decisions. In the past, experienced politicians' knowledge has been mostly anecdotal. The development of social choice theory provides a basis for a fuller and more systematic understanding of the effects of agendas on outcomes. In this book, the appreciation of the role and workings of agendas that has been developed using social choice theory is presented in a nontechnical way." "This collection of essays explores several features of agenda formation by developing ideas such as that most issues are one-dimensional, agenda items and issues are certain to change because losers have an interest in changing them, domestic concerns at least partially determine agendas and issues in international politics, and new issues and arguments can abruptly change the expectations about winning. The distinguished contributors argue that the knowledge needed to compete includes knowing what the possible agenda items or issues are, where they come from, and how to manipulate them advantageously."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.

The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research. The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.

On the whole, this persuasion-based theory of campaign agenda formation provides a new and much needed perspective on how the goals and abilities of the news media and candidates interact to create the rhetorical dynamics we observe within political campaigns. The theory applies the known moderators of agenda setting and persuasion within the political behavior literature to derive a better understanding of the influence, incentives, and behavior of candidates and the news media.

The role of the mass media in the world of politcs has become increasingly influential and controversial. This book traces the origins and development of this phenomena, basing discussion on critiques of BBC election coverage since 1966.