This captivating book reproduces arguably the most extraordinary primary source documents in fashion history. Providing a revealing window onto the Renaissance, they chronicle how style-conscious accountant Matthäus Schwarz and his son Veit Konrad experienced life through clothes, and climbed the social ladder through fastidious management of self-image. These bourgeois dandies' agenda resonates as powerfully today as it did in the sixteenth century: one has to dress to impress, and dress to impress they did. The Schwarzes recorded their sartorial triumphs as well as failures in life in a series of portraits by illuminists over 60 years, which have been comprehensively reproduced in full color for the first time. These exquisite illustrations are accompanied by the Schwarzes' fashion-focussed yet at times deeply personal captions, which render the pair the world's first fashion bloggers and pioneers of everyday portraiture. The First Book of Fashion demonstrates how dress – seemingly both ephemeral and trivial – is a potent tool in the right hands. Beyond this, it colorfully recaptures the experience of Renaissance life and reveals the importance of clothing to the aesthetics and every day culture of the period. Historians Ulinka Rublack's and Maria Hayward's insightful commentaries create an unparalleled portrait of sixteenth-century dress that is both strikingly modern and thorough in its description of a true Renaissance fashionista's wardrobe. This first English translation also includes a bespoke pattern by TONY award-winning costume designer and dress historian Jenny Tiramani, from which readers can recreate one of Schwarz's most elaborate and politically significant outfits.

An obsession with fashion is nothing new. Throughout history, dress has mesmerised with its power to charm and communicate identity and status. In this first English translation of an extraordinary historical document - the earliest known book of fashion - fashion-conscious Renaissance man Matthäus Schwarz and his son Veit Konrad chronicle their lives through the clothes they wore. Lavishly illustrated, The First Book of Fashion recaptures the experience of sixteenth-century life through the rich intricacies of dress and its cultural meaning. The book unpicks the fabrics, cuts, colours and detail of these remarkable illustrations and their brilliant captions handwritten by Schwarz, arguably making him the first fashion blogger. Historians Ulinka Rublack and Maria Hayward bring the original manuscript to life with new, insightful commentaries alongside the original text, providing an unparalleled portrait of sixteenth-century dress and culture in context. Including a specially-designed pattern by Olivier award-winning costume designer Jenny Tiramani, from which readers can recreate one of Schwarz's original garments, this is a valuable resource for everyone from scholars to designers to fashion enthusiasts.

An exploration of the world of fashion covers history, production, design, innovation, advertising, psychology, geography, and influence.

A close study of clothes worn by aristocratic families and their households at the time of the Black Prince - and of Chaucer - showing Europe-wide influences. 1340 to 1363 were years remarkable for dramatic developments in fashion and for extravagant spending on costume, foreshadowing the later luxury of Richard II's court. Stella Mary Newton broke new ground with this detailed study, which discusses fourteenth-century costume in detail. She draws on surviving accounts from the Royal courts, the evidence of chronicles and poetry (often from unpublished manuscripts), and representations in painting, sculpture andmanuscript illumination. Her exploration of aspects of chivalry, particularly the choice of mottoes and devices worn at tournaments, and of the exchange of gifts of clothing between reigning monarchs, offers new insights into thesocial history of the times, and she has much to say that is relevant to the study of illuminated manuscripts of the fourteenth century. STELLA MARY NEWTON's lifelong interest in costume has been the mainspring of her work, from early days as a stage and costume designer (including designing the costumes for the first production of T.S. Eliot's Murder in the Cathedral) to her later work at the National Gallery advising on the implications ofcostume for the purpose of dating, and at the Courtauld Institute where she set up the department for the study of the history of dress.

This illustrated survey of 600 years of fashion investigates its cultural and social meaning from medieval Europe to twentieth-century America. Breward's work provides the reader with a clear guide to the changes in style and taste and shows that clothes have always played a pivotal role in defining a sense of identity and society, especially when concerned with sexual and body politics.

This book examines the entire sweep of Japanese clothing history, from the sophisticated fashion systems of late-Edo period kimonos to the present day, providing possible theories of how Japan made this fashion journey and linking current theories of fashion to the Japanese example. The book is unique in that it provides the first full history of the last two hundred years of Japanese clothing. It is also the first book to include Asian fashion as part of global fashion as well as fashion theory. It adds a hitherto absent continuity to the understanding of historical and current fashion in Japan, and is pioneering in offering possible theories to account for that entire history. By providing an analysis of how that entire history changes our understanding of the way fashion works this book will be an essential text for all students of fashion and design.