Discusses how to start, build, and manage a private practice in the field of nutrition. Written for dietitians and dietetic technicians to offer practical suggestions and guidelines on the development of money-making ventures.

The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. An additional feature: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters, and legal forms. This edition includes results of the first-ever worldwide survey of entrepreneurial dietitians, conducted by the author?approximately 1,335 dietetics professionals were surveyed on how much it cost to get started, what they charge for various services, and their most successful marketing ideas. New case studies by top practitioners are also included.

There is an abundance of information on how to start your own business or become an entrepreneur. However, although much of what businesspersons describe may apply to the problems facing a dietitian who starts a private practice, applied knowledge specific to the nutrition arena is lacking. This book gives a dietitian's view of private practice and entrepreneurialism. The text follows the practical stages that occur in the development of an entrepreneurial venture. Actual experiences of practitioners, as well as questions commonly asked at over 60 private practice seminars and lectures conducted since 1979, are highlighted.

Making Nutrition Your Business, Second Edition is an essential and comprehensive resource for creating, growing, and maintaining a successful nutrition private practice. It is a complete roadmap to beginning a nutrition-based business, providing detailed advice on: Structuring your business, Money management, Setting up and equipping an office, Using technology to your advantage, Marketing and growing your business, Billing and reimbursement, Getting clients to return, and more. Written by two experienced private practitioners with thriving businesses, this hands-on second edition includes more guidance on setting up third-party reimbursement and becoming an insurance provider, a new chapter featuring success stories from private practice dietitians, and a comprehensive resources section. It is a must-read for all dietetics professionals who aspire to go out on their own! Book jacket.

This is an essential resource for any dietetics professional considering a switch to private practice, consulting, writing, or speaking. This book discusses what it takes to go solo, how to structure your business, money management essentials, office space tips, how to use technology to rev up your practice, marketing ideas that will get you noticed, and more.

The Third Edition of this classic book is totally updated and expanded. Readers will learn how to start and grow a private practice or consulting business. New topics include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. New to this edition: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters and legal forms.