Each month for the past twenty years, hundreds of thousands of enterprising individuals have turned to Entrepreneur Magazine for the latest business trends and expert tips on how to maximize the success of their ventures. Now from the experts at Entrepreneur, here is the ultimate guide to becoming a small business success story. An indispensable resource for those already in business as well as those thinking about going into business for themselves, this comprehensive and practical guide affords you instant access to a gold mine of proven strategies, techniques, and tricks of the trade on every aspect of running a small business, including: Starting a Business: It tells you what you need to know about setting goals and objectives, risk assessment, getting financing, researching market opportunities, developing business plans, franchising, protecting your ideas, and much more. Managing a Business: You get expert guidance on pricing, maintaining financial control, taxation, insurance, record keeping, personnel management, purchasing, inventory, presentations, time and stress management, legal matters, and dozens of other important topics. Growing a Business: You learn how to develop a marketing plan, perform strategic planning, wage an effective, low-cost advertising campaign, increase sales, perform telemarketing, obtain expansion capital, go public, and more. And don't worry, you don't have to have an MBA to get the most out of The Entrepreneur Magazine Small Business Advisor. Written to meet the needs of every entrepreneur or small business owner, it defines all the important terms, clearly explains difficult concepts in plain English, and supplies you with useful worksheets, checklists, sample forms, and other valuable tools that you can put to work in your business, today. Also, each chapter includes a quick-reference resource listing of trade associations, periodicals, on-line services, software, government agencies, and other sources of business assistance and information. Offering you the combined wisdom and expertise of the all-star team at one of the most respected business monthlies in the world, The Entrepreneur Magazine Small Business Advisor is a resource that no small business owner or entrepreneur should be without. It's like having a team of top business consultants on call, 24 hours a day . . . but a whole lot cheaper. From the experts at Entrepreneur Magazine comes your total guide to starting, managing, and growing a small business. Written to meet all the information needs of entrepreneurs, small business owners, and those thinking about going into business for themselves, this practical, user-friendly guide tells you everything you need to know about setting goals and objectives, assessing risk, finding the right location, financing, marketing, pricing, taxation, insurance, record keeping, personnel management, purchasing, inventory, time and stress management, legal matters, advertising, sales, obtaining expansion capital, and many other topics of vital importance to smart, enterprising businesspeople like you. Proven strategies, techniques, and expert tips on every aspect of starting, managing, and growing a small business Defines all important terms and clearly explains difficult concepts in plain English Packed with useful worksheets, checklists, sample forms, and other valuable business tools that you can put to work for you, today Chapters include listings of trade associations, periodicals, on-line services, software, government agencies, and other valuable sources of business assistance and information Also available from the Entrepreneur Magazine library: Starting an Import/Export Business. Making Money with Your Personal Computer

It's like having a team of top business consultants on call 24 hours a day . . . but a whole lot cheaper. Each month for over 20 years, hundreds of thousands of enterprising individuals have turned to Entrepreneur Magazine for news on the latest business trends and expert tips on how to maximize the success of their ventures. Now from the experts at Entrepreneur, here is the ultimate guide to starting, managing, and growing a small business. Written to meet all the information needs of entrepreneurs, small business owners, and those thinking about going into business for themselves, this practical, user-friendly guide tells you everything you need to know about setting goals and objectives, assessing risk, finding the right location, financing, marketing, pricing, taxation, insurance, record keeping, personnel management, purchasing, inventory, time and stress management, legal matters, advertising, sales, obtaining expansion capital, and many other topics of vital importance to smart, enterprising businesspeople like you. Proven strategies, techniques, and expert tips on every aspect of starting, managing, and growing a small business. * Defines all important terms and clearly explains difficult concepts in plain English. * Packed with useful worksheets, checklists, sample forms, and other valuable business tools that you can put to work for you, today. * Chapters include listings of trade associations, periodicals, on-line services, software, government agencies, and other valuable sources of business assistance and information. ENTREPRENEUR is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly and has a total ABC audited circulation of 531,000. The Entrepreneur Magazine Group also publishes Business Start-Ups and Entrepreneur Mexico, and software that deals with business start-up management. Also available from the Entrepreneur Magazine library: * Starting a Home-Based Business, Second Edition. * Starting an Import/Export Business. * Small Business Legal Guide. * Making Money with Your Personal Computer.

Practical solutions to one of the most critical problems facing entrepreneurs today Finding reliable advisors, consultants, freelancers, and suppliers can be a challenge. This book provides lists of qualities to look for in a potential advisor or supplier and even questions to ask during an interview. It also supplies guidelines on how to monitor performance and control costs, methods of payment for services, negotiation tactics, tips on how to handle a working relationship gone sour, and more. * Features tips on working with lawyers, accountants, bankers, and creative services LEONARD BISK (Ithaca, New York) is an entrepreneur who started six successful companies.

"What are the most important elements of a business plan?" "How can I afford the time and money to train my employees?" "Where do I turn when my company gets into trouble?" In this no-nonsense guide, you'll find bull's eye answers to these and a hundred other questions you're bound to ask as you launch, develop, and grow your business. Jim Schell, a grizzled veteran of four successful start-ups, helps you avoid the common pitfalls and adapt proven strategies to your company's needs. He shows you how to find the capital you need, create a working environment that lures and keeps the best employees, and develop management skills that are crucial to continued growth. You'll also learn: What makes a successful entrepreneur How to manage your inventory When and whether to grow, sell, or merge a business How to generate a network What to look for in an accountant, lawyer, consultant, and mentor ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC audited circulation of 410,000. Jim Schell has written two previous books about entrepreneurship and management. He has owned and managed four successful sportswear and sporting goods businesses. Also available from the Entrepreneur Magazine library: The Entrepreneur Magazine Small Business Advisor Guide to Integrated Marketing Making Money with Your Personal Computer Small Business Legal Guide Starting an Import/Export Business Starting a Home-Based Business Successful Advertising for Small Businesses

The next best thing to hiring a human resources professional If you need help managing the people side of your small business,you're in luck! This comprehensive, practical guide supplieseverything you need to know to manage human resources effectivelyand avoid legal hassles: * Easy-to-follow guidelines for job advertising, interviewing,hiring, setting wages and benefits, and conducting performancereviews. * Important information on civil rights, affirmative action, andthe ADA (Americans with Disabilities Act). * Guidance on developing workplace policies, dealing with layoffs,managing employees with disabilities, and other sensitive issues. * Sample documents, including performance review forms, jobdescriptions, and applications. * Sample letters and memos for key types of formal communicationwith employees. Also available from the Entrepreneur Magazine library: * The Entrepreneur Magazine Small Business Advisor * The Entrepreneur Magazine Small Business Answer Book * Guide to Integrated Marketing * Making Money with Your Personal Computer * Small Business Legal Guide * Starting an Import/Export Business * Starting a Home-Based Business * Successful Advertising for Small Businesses SPECIAL OFFERS! * Free issue of Entrepreneur Magazine. * 50% discount on Entrepreneur Magazine subscription. * 1/2 price admission to any Entrepreneur Magazine Small BusinessExpo. * Discount on American Entrepreneurs Association membership. See details and coupons in back of book.

From the experts at Entrepreneur Magazine—Everything you need to know to start and grow a successful home-based business. Extra money, a better lifestyle, the satisfaction of building a business you believe will really take off—whatever your motive, the success of your home-based business depends on making the right decisions from the very start. And this comprehensive guide will help you do just that. It's packed with expert advice from some of the most experienced and knowledgeable people around—the staff of business consultants at Entrepreneur Magazine. You'll learn: What businesses are best conducted from home. How to research your potential markets, analyze the strengths and weaknesses of your competition, and set your prices accordingly. How to organize your finances correctly right from the start—and avoid disaster later. How to establish effective advertising and promotional strategies without spending a lot of money. How to handle the legal aspects of a home-based business—forms of operation, licenses, zoning ordinances and restrictions, and taxes. How to control crucial, but often overlooked, issues like time management, business image, and working in isolation. How to turn a room into an office and buy equipment, supplies, and fixtures to create an efficient, comfortable working environment. Also available from the Entrepreneur Magazine library: The Entrepreneur Magazine Small Business Advisor, Second Edition, Starting an Import/Export Business, Small Business Legal Guide.

Build an empire step by step Don't risk a small fortune trying to make a big one. Let acclaimed consultant Don Debelak show you how to get your exciting new product off the drawing board and into the marketplace--without losing your shirt! In this book, you'll learn what every inventor and entrepreneur needs to know about manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow. You'll also discover how to handle some very tricky issues that are crucial to your success, including * Knowing when your product is market ready * Creating a step-by-step product-to-market strategy * Adjusting your strategy to changing market conditions * Finding financial help from investors, manufacturers, and distributors * Having manufacturers pay development costs prior to licensing Also available from the Entrepreneur Magazine library: * The Entrepreneur Magazine Small Business Advisor * The Entrepreneur Magazine Small Business Answer Book * Guide to Integrated Marketing * Human Resources for Small Businesses * Making Money with Your Personal Computer * Small Business Legal Guide * Starting a Home-Based Business * Starting an Import/Export Business * Successful Advertising for Small Businesses SPECIAL OFFERS! FREE issue of Entrepreneur Magazine * 50% discount on Entrepreneur Magazine subscription * 1/2 price admission to any Entrepreneur Magazine Small Business Expo * Discount on American Entrepreneurs Association membership See details and coupons in back of book.