The Emerging High-Tech Consumer
Title | The Emerging High-Tech Consumer PDF eBook |
Author | Allan Reddy |
Publisher | Bloomsbury Publishing USA |
Total Pages | 177 |
Release | 1997-07-16 |
Genre | Business & Economics |
ISBN | 0313008191 |
Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.
Anticipating the 21st Century : a Report: Consumer protection policy in the new high-tech, global marketplace
Title | Anticipating the 21st Century : a Report: Consumer protection policy in the new high-tech, global marketplace PDF eBook |
Author | United States. Federal Trade Commission |
Publisher | |
Total Pages | 98 |
Release | 1996 |
Genre | Competition, International |
ISBN |
Marketing of High-technology Products and Innovations
Title | Marketing of High-technology Products and Innovations PDF eBook |
Author | Jakki J. Mohr |
Publisher | Pearson Prentice Hall |
Total Pages | 584 |
Release | 2010 |
Genre | Business & Economics |
ISBN | 9780136049968 |
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Successful Marketing Strategy for High-tech Firms
Title | Successful Marketing Strategy for High-tech Firms PDF eBook |
Author | Eric Viardot |
Publisher | Artech House |
Total Pages | 338 |
Release | 2004 |
Genre | Business & Economics |
ISBN | 9781580537018 |
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management
Title | The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management PDF eBook |
Author | Hossein Bidgoli |
Publisher | John Wiley & Sons |
Total Pages | 961 |
Release | 2010-01-12 |
Genre | Business & Economics |
ISBN | 047024948X |
The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners
The Emerging High-tech Industry
Title | The Emerging High-tech Industry PDF eBook |
Author | United States. Congress. House. Committee on Education and the Workforce. Subcommittee on Oversight and Investigations |
Publisher | |
Total Pages | 416 |
Release | 1998 |
Genre | Political Science |
ISBN |
The Emerging High-tech Industry
Title | The Emerging High-tech Industry PDF eBook |
Author | United States. Congress. House. Committee on Education and the Workforce. Subcommittee on Oversight and Investigations |
Publisher | |
Total Pages | 426 |
Release | 1998 |
Genre | Political Science |
ISBN |