The Chicago Cubs tradition is one built on spectacular losing streaks and even more spectacular collapses. Yet despite all the losses and disappointments, an amazing thing happens every summer at the corner of Addison and Sheffield: millions of fans flock to Wrigley Field and millions more fans across the country regularly tune in to watch Cubs games broadcast on television. Exactly why Cubs fans support their squad with such reckless abandon isn’t entirely clear—these people represent a remarkable aberration of human psychology, epitomizing the spirit and experience of dedication to a desperate cause. And the whole time, they’re oddly happy. The Cubs Fan’s Guide to Happiness reveals what makes Cubs fans tick and what keeps them happy. It explains why it’s not over until you’re mathematically eliminated, why winning really isn’t everything, and why it’s perfectly acceptable to blame all your trouble on a scapegoat—which may or may not be an actual goat. The fully revised edition also provides educational sidebars, practical applications, and true words of wisdom from celebrity Cubs fans as well as surviving the planned renovations to the product on the field and Wrigley Field itself.

The Chicago Cubs tradition is one built on spectacular losing streaks and even more spectacular collapses. Yet despite all the losses and disappointments, an amazing thing happens every summer at the corner of Addison and Sheffield: millions of fans flock to Wrigley Field and millions more fans across the country regularly tune in to watch Cubs games broadcast on television. Exactly why Cubs fans support their squad with such reckless abandon isn’t entirely clear—these people represent a remarkable aberration of human psychology, epitomizing the spirit and experience of dedication to a desperate cause. And the whole time, they’re oddly happy. The Cubs Fan’s Guide to Happiness reveals what makes Cubs fans tick and what keeps them happy. It explains why it’s not over until you’re mathematically eliminated, why winning really isn’t everything, and why it’s perfectly acceptable to blame all your trouble on a scapegoat—which may or may not be an actual goat. The fully revised edition also provides educational sidebars, practical applications, and true words of wisdom from celebrity Cubs fans as well as surviving the planned renovations to the product on the field and Wrigley Field itself.

The first in Diamond Communications' Little Book series, The Cubs Fan's Little Book of Wisdom combines history, quotes, facts, and humor and gives fans of the team 101 reasons to laugh, reminisce, and celebrate the game and the team they love.

This lively, detailed book explores the personalities, events, and facts every Cubs fan should know. More than a look at the century-long wait for another World Series win, the book contains crucial information for Cubs fans, such as important dates, player nicknames, memorable moments, and outstanding achievements by singular players. This guide to all things Cubs also includes a list of must-do Cubs-related activities, which include taking in Wrigley field, traveling to Arizona for spring training, and sipping beers at the best Cubs bars around the country.This new, updated edition features the new generation of Cubs stars, including manager Joe Maddon, sluggers Anthony Rizzo and Kris Bryant, and ace Jon Lester.

Cast your Palm Pilots and Franklin Covey personal organizers to the wind blowing out toward left and get some real order in your life with this book, that offers Cubs fans plenty of history, humor, celebration, and always hope.

The first in Diamond Communications' "Little Book" series, The Cub's Fan's Little Book of Wisdom combines history, quotes, facts, and humor and gives fans of the team 101 reasons to laugh, reminisce, and celebrate the game and the team they love.