The author shows how the unique combination of age, experience, and creativity can produce inner growth and potential for everyone.

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

"Based on case studies of five innovative programmes which provide valuable lessons about cultivating and assessing creativity." - page ix.

The world has changed more in the last two decades than in the entire last two millennia. The Information Age is coming to a close and the Creative Age is just starting. These changes are principally due to the colossal strides in technology, communications and mass consumerism, giving rise to a global economy. All this has made the world more unpredictable and has forced changes in millions of jobs and across countless workplaces. Change is the only certainty, as people and companies demand more innovation whilst still endeavoring to maintain and increase profits - this in turn demands that companies should move into creative overdrive. This fascinating and illuminating book suggests that every job needs three creative elements: knowledge of the sources of ideas and how to stimulate them; understanding how free will works in people and companies; and an awareness of the changing conditions and world events. With its powerful insights into a changing workplace, this book shows you what the Creative Age is and how to survive it.

Representing the outcome of ongoing dialogue across the disciplinary divide, the contributions of this volume reflect anew on what we share and how we differ; creating new narratives so as to build an understanding of late-life creativity that goes far beyond the narrow confines of the pervasively received idea of 'late style'.

Art Therapy and Creative Aging offers an integrated perspective on engaging with older people through the arts. Drawing from the author’s clinical, research and teaching experiences, the book explores how arts engagement can intertwine with and support healthy aging. This book combines analysis of current development theory, existing research on creative programs with elders, and case examples of therapeutic experience to critically examine ageism and demonstrate how art therapy and creative aging approaches can harness our knowledge of the cognitive and emotional development of older adults. Chapters cover consideration of generational, cultural, and historical factors; the creative, cognitive and emotional developmental components of aging; arts and art therapy techniques and methods with older adults with differing needs; and examples of best practices. Creative arts therapists, creative aging professionals, and students who seek foundational concepts and ideas for arts practice with older people will find this book instrumental in developing effective ways of using the arts to promote health and well-being and inspire engagement with this often-underserved population.