In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi

"Read this book, strengthen your resolve, and help us all return to reason." —JORDAN PETERSON The West’s commitment to freedom, reason, and true liberalism have become endangered by a series of viral forces in our society today. Renowned host of the popular YouTube show “The SAAD Truth”, Dr. Gad Saad exposes how an epidemic of idea pathogens are spreading like a virus and killing common sense in the West. Serving as a powerful follow-up to Jordan Peterson’s book 12 Rules for Life Dr. Saad unpacks what is really happening in progressive safe zones, why we need to be paying more attention to these trends, and what we must do to stop the spread of dangerous thinking. A professor at Concordia University who has witnessed this troubling epidemic first-hand, Dr. Saad dissects a multitude of these concerning forces (corrupt thought patterns, belief systems, attitudes, etc.) that have given rise to a stifling political correctness in our society and how these have created serious consequences that must be remedied–before it’s too late.

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.

""Photographs of the animal kingdom showing predation, anti-predatory adaptations, competition, and play"--Provided by publisher"--

Scholars from psychology, neuroscience, economics, animal behavior, and evolution describe the latest research on the causes and consequences of overconsumption. Our drive to consume—our desire for food, clothing, smart phones, and megahomes—evolved from our ancestors' drive to survive. But the psychological and neural processes that originally evolved to guide mammals toward resources that are necessary but scarce may mislead us in modern conditions of material abundance. Such phenomena as obesity, financial bubbles, hoarding, and shopping sprees suggest a mismatch between our instinct to consume and our current environment. This volume brings together research from psychology, neuroscience, economics, marketing, animal behavior, and evolution to explore the causes and consequences of consumption. Contributors consider such topics as how animal food-storing informs human consumption; the downside of evolved “fast and frugal” rules for eating; how future discounting and the draw toward immediate rewards influence food consumption, addiction, and our ability to save; overconsumption as social display; and the policy implications of consumption science. Taken together, the chapters make the case for an emerging interdisciplinary science of consumption that reflects commonalities across species, domains, and fields of inquiry. By carefully comparing mechanisms that underlie seemingly disparate outcomes, we can achieve a unified understanding of consumption that could benefit both science and society.

Combining research from the social sciences, hard sciences, and the humanities, this accessible cross-disciplinary book offers fascinating insights into a key component of human nature and society. What do the Arab Spring, the Robin Hood legend, Occupy Wall Street, and the American taxpayer reaction to the $182 billion bailout of AIG have in common? All are rooted in a deeply ingrained sense of fairness. But where does this universal instinct come from? This is the driving question at the heart of L. Sun’s The Fairness Instinct. Thinkers from Aristotle to Kant, from Augustine to John Rawls, and religions from Christianity to Confucianism, have offered great insight into the nature and origins of this basic human desire for fairness. Based on the most recent scientific discoveries in behavioral genetics, neuroscience, psychology, anthropology, economics, and evolution, Sun argues that the origins of the fairness instinct cannot be found exclusively in the philosophical, social, and political perspectives to which we so often turn; rather, they can be traced to something much deeper in our biological makeup. Taking as his starting point Frans De Waal’s seminal study showing that Capuchin monkeys revolt when they are shortchanged by receiving a less valuable reward than their peers receive for the same task, Sun synthesizes a wide range of research to explore the biological roots of the fairness instinct. He shows that fairness is much more than a moral value or ideological construct; fairness is in our DNA. Combining scientific rigor with accessible and reader-friendly language to relate fascinating stories of animal and human behavior, The Fairness Instinct lays out an evolutionary roadmap for how fairness emerges and thrives under natural selection and how two powerful engines—social living and social hierarchy—have fueled the evolution of this intricate and potent instinct in all of us. Probing into the motives that underlie such phenomena as envy, consumerism, anti-intellectualism, revenge, revolution, terrorism, marriage, democracy, and religion, Sun showcases the power of the fairness instinct to make our history, shape our society, and rule our social lives.